Veryfine is a juice beverage brand currently owned by

Sunny Delight Beverages Sunny Delight Beverages Co. is the creator of SunnyD, formally known as Sunny Delight. It spun off from Procter & Gamble in 2004. The company is owned by Harvest Hill Beverage Company. History The original predecessor of Sunny Delight Beve ...

. The company was started as Standard Vinegar Co. in

Somerville, Massachusetts Somerville ( ) is a city located directly to the northwest of Boston, and north of Cambridge, in Middlesex County, Massachusetts, United States. As of the 2020 United States Census, the city had a total population of 81,045 people. With an area o ...

, in 1865. Arthur Rowse bought the company in 1900, changed the name to New England Vinegar Works in 1907, and moved the company to Littleton, Massachusetts, in 1930 to be closer to Massachusetts' apple orchards. In 1919, he added the Veryfine brand name for pasteurized apple juice. His descendants owned and operated Veryfine until selling it to

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arran ...

in 2004. On October 2, 2007, Kraft announced the sale of Veryfine's

Fruit2O Fruit2O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market. Sunny Delight Beverage ...

water and juice brands to privately held Cincinnati-based Sunny Delight Beverages Co. The sale was completed sometime around the fourth quarter of 2007. Terms of the deal were not disclosed. Sunny Delight closed the Littleton facility at the end of 2015, ending 85 years of presence in that town. The Veryfine brand continues to be manufactured at other Sunny Delight facilities.

References

Juice brands {{nonalcoholic-drink-stub