Very (also known as Very.co.uk) is a British online retailer with headquarters in

Speke Speke () is a suburb of Liverpool. It is southeast of the city centre. Located near the widest part of the River Mersey, it is bordered by the suburbs of Garston and Hunts Cross, and nearby to Halewood, Hale Village, and Widnes. The rural are ...

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...

. The brand was launched in the UK in July 2009 as part of the Shop Direct Group (now

The Very Group The Very Group is a multi-brand online retailer and financial services provider in the United Kingdom and Ireland. Its head offices are based in the Speke area of the city of Liverpool, England. The brand was established in November 2005 as a re ...

) Very had formerly been known as Littlewoods Direct, and formerly

Woolworths.co.uk Woolworths.co.uk was an online retail website owned by Shop Direct Group, formed in 2009 after Shop Direct bought the rights to the name and website address of the defunct high street retailer Woolworths. The online store opened on 25 June 200 ...

History

The original Littlewoods brand was a shopping catalogue and retail business headquartered in

, and was bought by the

Barclay brothers Sir David Rowat Barclay (27 October 1934 – 10 January 2021) and Sir Frederick Hugh Barclay (born 27 October 1934), commonly referred to as the "Barclay Brothers" or "Barclay Twins", were British billionaires. They were identical twin brothers ...

in 2002. In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market. The website launched officially in July 2009. A year later a mobile enabled version of the site was launched, upgrading to include video and images in 2011. In the first quarter of 2013/14, mobile sales accounted for over a third of total online sales.

Partnerships and promotion

Very makes extensive use of both celebrity endorsements and product placement on television and other media.

Holly Willoughby Holly Marie Willoughby ( ; born 10 February 1981) is an English television presenter, author and model. She is currently the co-presenter of ITV's '' This Morning'' (2009–present) and '' Dancing on Ice'' (2006–2011, 2018–present) alongsid ...

and

Fearne Cotton Fearne Wood ( Cotton; born 3 September 1981) is an English broadcaster and author''.'' She began her career in the late 1990s presenting various children's television shows for GMTV, CITV and CBBC. In 2007, she presented '' The Xtra Factor'', ...

have acted as faces of the site, creating branded fashion collections and appearing in adverts. Other names who have worked with the brand include

Jameela Jamil Jameela Alia Jamil (born 25 February 1986) is a British actress and presenter. She began her career on Channel 4, where she hosted a pop culture series in the T4 strand from 2009 until 2012. She then became the radio host of ''The Official Cha ...

and

Diana Vickers Diana Vickers (born 30 July 1991) is an English singer, songwriter, actress and fashion designer, who initially came to public attention as a semi-finalist on ''The X Factor'' in 2008. Vickers signed a record deal with RCA Records and, after to ...

. In December 2013, former

Girls Aloud Girls Aloud were an pop girl group that was created through the ITV talent show '' Popstars: The Rivals'' in 2002. The group comprised singers Cheryl, Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. The group achieved a str ...

member

Kimberley Walsh Kimberley Jane Scott (née Walsh; born 20 November 1981) is an English singer, fashion designer, model, variety performer, television presenter, actress and dancer. She rose to fame in late 2002 when she auditioned for the reality series '' Po ...

became a celebrity designer for the brand.

Michelle Keegan Michelle Elizabeth Keegan (born 3 June 1987) is an English actress, known for her roles as Tina McIntyre in the ITV soap opera ''Coronation Street'' and Sergeant Georgie Lane in the BBC drama series ''Our Girl''. Keegan also starred as Tracy S ...

launched a fashion and homeware partnership with Very in October 2017. Very has sponsored V music festival, also offering a delivery service to the festival sites in 2012. It has also sponsored ''

Celebrity Big Brother ''Big Brother VIP'', is an adaptation of the '' Big Brother'' reality television series. It is the celebrity version of its parent franchise ''Big Brother'', the celebrity version airs in several countries, however, the housemates or houseguest ...

'' on Channel 5, with branded, 'click-to-buy' product placement.

References

External links

* {{Official website, https://www.Very.co.uk/ British companies established in 2009 Retail companies established in 2009 Internet properties established in 2009 2009 establishments in the United Kingdom Companies based in Liverpool Online retailers of the United Kingdom Clothing retailers of England

History

Partnerships and promotion

See also

References

External links