Venida Evans is an American

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

stage Stage or stages may refer to: Acting * Stage (theatre), a space for the performance of theatrical productions * Theatre, a branch of the performing arts, often referred to as "the stage" * ''The Stage'', a weekly British theatre newspaper * Sta ...

and

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

actress An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...

. Evans is perhaps best known to audiences for her role as " The Muse" in a series of

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

television commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

beginning in 2008.

Personal life

Evans was born in Ypsilanti,

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

, but raised in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

. Her father (who was born on April 10, 1912) was 97 years old as of April 2009, while her mother is deceased. Evans graduated from Southwestern High School in Detroit. She later attended

Fisk University Fisk University is a private historically black liberal arts college in Nashville, Tennessee. It was founded in 1866 and its campus is a historic district listed on the National Register of Historic Places. In 1930, Fisk was the first Africa ...

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the county seat, seat of Davidson County, Tennessee, Davidson County. With a population of 689,447 at the 2020 United States census, 2020 U.S. census, Nashville is the List of muni ...

. Evans also served as an enlisted member of the

United States Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Signal ...

Career

Evans moved from her native Detroit to

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in 1972 to pursue her

acting Acting is an activity in which a story is told by means of its enactment by an actor or actress who adopts a character—in theatre, television, film, radio, or any other medium that makes use of the mimetic mode. Acting involves a broad r ...

career. She took a job as a

theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actor, actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The p ...

usher on

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

as a "survival job" to pay her bills while she simultaneously pursued acting jobs. Evans continued ushering until 1999, when she began acting full-time. In a 2009 interview with ''

The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the '' Detroit Tribune'' on Februa ...

'', Evans stated that she would still return to her past job if her acting career ever stalled saying, "I still know how to say 'Five rows up and six seats over." Evans' earlier film credits included a small role as a

nurse Nursing is a profession within the health care sector focused on the care of individuals, families, and communities so they may attain, maintain, or recover optimal health and quality of life. Nurses may be differentiated from other health c ...

in the 1981 film, '' Only When I Laugh''. She has also appeared in the 1998

Merchant Ivory Productions Merchant Ivory Productions is a film company founded in 1961 by producer Ismail Merchant (1936–2005) and director James Ivory (b. 1928). Merchant and Ivory were life and business partners from 1961 until Merchant's death in 2005. During their ...

film, '' Side Streets'' and in several episodes of the

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

series ''

Law & Order ''Law & Order'' is an American police procedural and legal drama television series created by Dick Wolf and produced by Wolf Entertainment, launching the '' Law & Order'' franchise. ''Law & Order'' aired its entire run on NBC, premiering on ...

'' and '' Law & Order: Special Victims Unit''. Other television credits have included ''

Third Watch ''Third Watch'' is an American crime drama television series created by John Wells and Edward Allen Bernero that aired on NBC from September 26, 1999, to May 6, 2005, with a total of 132 episodes spanning over six seasons. It was produced by ...

'' and ''

New York Undercover ''New York Undercover'' is an American Police procedural, police drama that aired on the Fox Broadcasting Company, Fox television network from September 8, 1994, to February 11, 1999. The series starred Malik Yoba as Detective J.C. Williams and ...

''.

Recent career

Venida Evans began appearing in a series of

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

beginning in 2008 as an invisible, older woman known simply as "The Muse." The

commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

were created by Deutsch New York, the

ad agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

which is responsible for IKEA's advertisements in the United States. While some television viewers thought that Evans was a ghost in the IKEA

ad campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conce ...

, executives at Deutsch New York envisioned her character as a "

muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...

." Peter Nicholson, the chief creative officer of Deutsch New York, described the concept of the muse which Evans plays in the commercials saying, "She's the voice of reason and support and your

consciousness Consciousness, at its simplest, is sentience and awareness of internal and external existence. However, the lack of definitions has led to millennia of analyses, explanations and debates by philosophers, theologians, linguisticians, and scien ...

of why you made a good purchase of an Ikea product. She's got this

Mary Poppins It may refer to: * ''Mary Poppins'' (book series), the original 1934–1988 children's fantasy novels that introduced the character. * Mary Poppins (character), the nanny with magical powers. * ''Mary Poppins'' (film), a 1964 Disney film sta ...

quality to me." Critics and viewers have taken notice of both Evans and the IKEA ad campaign. The ads have variously been described as "

surreal Surreal may refer to: *Anything related to or characteristic of Surrealism, a movement in philosophy and art * "Surreal" (song), a 2000 song by Ayumi Hamasaki * ''Surreal'' (album), an album by Man Raze *Surreal humour, a common aspect of humor ...

" and "creepy." ''

Philadelphia Daily News ''Philadelphia Daily News'' is a tabloid newspaper that serves Philadelphia, Pennsylvania. The newspaper is owned by The Philadelphia Inquirer, LLC, which also owns Philadelphia's other major newspaper ''The Philadelphia Inquirer''. The ''Dail ...

columnist A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Column (newspaper), Columns appear in newspapers, magazines and other publications, including blogs. They take the fo ...

Ellen Gray compared Evans' IKEA "Muse" to

Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...

' character in ''

The Sixth Sense ''The Sixth Sense'' is a 1999 American psychological thriller film written and directed by M. Night Shyamalan. It stars Bruce Willis as a child psychologist whose patient (Haley Joel Osment) claims he can see and talk to the dead. Released by ...

''. Evans has said that she never intended for her character in the commercials to be creepy. Evans' other recent work has included a recurring role on the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

, ''

Guiding Light ''Guiding Light'' (known as ''The Guiding Light'' before 1975) is an American radio and television soap opera. It is listed in ''Guinness World Records'' as the third longest-running drama in television in American history. ''Guiding Light'' a ...

'', where she plays a grandmother named Loretta. She has also stated that she will audition for a part in a future

Adam Sandler Adam Richard Sandler (born September 9, 1966) is an American comedian, actor, screenwriter, producer and singer. He was a cast member on ''Saturday Night Live'' from 1990 to 1995, before going on to star in numerous Hollywood films, those of wh ...

film, noting that her career has accelerated since the launch of the IKEA commercials in 2008. Evans referred to herself as a "flavor of the month" in a 2009

interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...

with ''

''. She was referring specifically to the sudden interest in her career after working as an actress for more than thirty years. Evans told ''The Detroit News'', "Baby, it's a

roller coaster A roller coaster, or rollercoaster, is a type of amusement ride that employs a form of elevated railroad track designed with tight turns, steep slopes, and sometimes inversions. Passengers ride along the track in open cars, and the rides are o ...

ride. But I'm having a lot of fun...There have been a lot of ups and downs. But suddenly I'm experiencing a real up-kick, which is scary but exciting." On May 21, 2009, she also appeared on ABC's Who Wants To Be A Millionaire winning $8000.

Filmography

References

External links

* * {{DEFAULTSORT:Evans, Venida African-American actresses Actresses from Detroit Actresses from New York City American soap opera actresses American television actresses Fisk University alumni Living people People from Ypsilanti, Michigan United States Air Force airmen Female United States Air Force personnel African-American female military personnel Year of birth missing (living people) 21st-century African-American people 21st-century African-American women African-American United States Air Force personnel