Velocette is a line of
motorcycle
A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
s made by Veloce Ltd, in
Hall Green
Hall Green is an area in southeast Birmingham, England, synonymous with the B28 postcode. It is also a council constituency, managed by its own district committee. Historically it lay within the county of Worcestershire.
Politics
Hall Green is ...
,
Birmingham
Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
, England. One of several motorcycle manufacturers in Birmingham, Velocette was a small, family-owned firm, selling almost as many hand-built motorcycles during its lifetime, as the mass-produced machines of the giant
BSA and
Norton Norton may refer to:
Places
Norton, meaning 'north settlement' in Old English, is a common place name. Places named Norton include: Canada
*Rural Municipality of Norton No. 69, Saskatchewan
*Norton Parish, New Brunswick
**Norton, New Brunswick, a ...
concerns. Renowned for the quality of its products, the company was "always in the picture" in international motorcycle racing, from the mid-1920s through the 1950s, culminating in two
World Championship
A world championship is generally an international competition open to elite competitors from around the world, representing their nations, and winning such an event will be considered the highest or near highest achievement in the sport, game, ...
titles (1949–1950 350 cc) and its legendary and still-unbeaten (for single-cylinder, 500 cc machines) 24 hours at over 100 mph (161 km/h) record. Veloce, while small, was a great technical innovator and many of its patented designs are commonplace on motorcycles today, including the positive-stop foot shift and
swinging arm
A swingarm, or "swinging arm" (UK), originally known as a swing fork or pivoted fork, is a single or double sided mechanical device which attaches the rear wheel of a motorcycle to its body, allowing it to pivot vertically. The main component of ...
rear suspension with hydraulic dampers.
The business suffered a gradual commercial decline during the late 1960s, eventually closing in February 1971.
Foundation
The company had its origins as "Taylor, Gue Co Ltd" founded in 1896 by
John Goodman
John Stephen Goodman (born June 20, 1952) is an American actor. He gained national fame for his role as the family patriarch Dan Conner in the ABC comedy series '' Roseanne'' (1988–1997; 2018), for which he received a Golden Globe Award, an ...
(born Johannes Gütgemann and later known as John Taylor before formally changing his name to Johann Goodman) and William Gue, which initially made cycle frames and parts, but later made the frames for the Ormonde Motorcycle. In January 1904 they were working on a tri-car powered by a 3.5HP water-cooled four-stroke engine, with 2-speed gearbox and novel clutch system. In 1904 Ormonde merged with the engine maker Kelecombe, and when this company failed Taylor Gue bought the assets, and in 1905 built their first motorcycle, the ''Veloce''.
[The Velocette Saga, Motorcycle Sport, Jan 1969, p34]
Later that year, John Taylor set up Veloce Limited, to produce cycles and related products and services, and business continued for several years producing Veloce Cycles, but with his sons Percy and
Eugene he investigated the use of engines as the Veloce Motor Company and produced the V.M.C motorcycle in 1910, this had a 500cc side-valve engine with direct belt-drive and the option of a hub gear.
In 1912 New Veloce Motors Ltd was formed, with J. Taylor and P.J. Taylor as shareholders, registered at Veloce Works, Spring Hill, Birmingham. This company may have been to separate the risks of venturing into motorcycle manufacture from the rest of the business, but New Veloce Motors was wound up during WW1.
Veloce Motorcycles
The original Veloce was produced for a very short time in 1905 by Taylor Gue Ltd after acquiring the assets of Ormonde and Kelecombe (possibly because Taylor Gue had not been paid for their work on cycleparts for Ormonde
).
It was in 1910 that Veloce Motor Company launched the V.M.C. motorcycle, with a 3.5HP (500cc) side-valve engine (85mm bore and 88mm stroke). Transmission was by belt-drive with the option of an Armstrong 3-speed hub gear.
In 1912 they added a smaller motorcycle, which was exhibited at the Olympia show alongside their larger model on a joint stand with Wilton Cycle Co (sidecar manufactureres). The new lightweight model had an inlet over exhaust valve arrangement, which was unusually at the front of the engine with the inlet valve being mechanically operated. The show report listed the bore and stroke as 70mm by 76mm, with pump fed oil lubrication and an outside flywheel. The two speed transmission on the smaller model was integral with the engine, an early example of
unit construction : ''For the vehicle design where the vehicle's skin is used as a load-bearing element, see Monocoque.''
Unit construction is the design of larger motorcycles where the engine and gearbox components share a single casing. This sometimes includes ...
patented by Percy Taylor under UK Patent 24499 in 1910. A version of this machine (enlarged to 76mm bore) was entered in the 1913 T.T. with
Cyril Pullin
Cyril Pullin (18 August 1892 – 23 April 1973) was a British inventor, engineer and motorcycle race driver. His inventions contributed to the rotary engine and the helicopter. His son was the pilot for the first successful British helicopter ...
as rider, but an oil leak caused a poor performance due to the oil getting on the belt drive.
In 1913 Veloce again exhibited their motorcycles on the Wilton Cycle and Motor Co stand, the Veloce models continued alongside the new Velocette 2-stroke. A larger version of the lightweight Veloce 4-stroke rated 2.75HP used 76mm bore (like the previous year's T.T. model) was shown as ladies and gents models, the ladies model having a dropped frame and extra engine covers. The larger 500cc Veloce continued unchanged.
The success of the Velocette model that followed was such that when in 1925 the overhead camshaft 350 was launched under the name Veloce - the dealers protested, and the name Velocette was henceforth used for all the motorcycles.
Velocette two-strokes
![1913velomodela](https://upload.wikimedia.org/wikipedia/commons/0/09/1913velomodela.jpg)
The first two-stroke, built in 1913, was called a ''Velocette''. When The 'K' series reverted to ''Veloce'', the buying public overlooked them, having become used to the ''Velocette'' name and associating it with quality products. The ''Velocette'' name was reprised, and used for all subsequent models.
Between 1913 and 1925, Veloce produced expensive, high-quality two-stroke motorcycles of (nominally) 250 cc, which gained an excellent reputation and were entered in competitions such as the
Isle of Man TT
The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
, with some success. The single-cylinder machines had many advanced features, such as a throttle-controlled oil pump, which set them apart from other manufacturers' products. (The introduction of this device was claimed erroneously, much later, by Suzuki). The factory gradually developed this machine from the "A" series and variants (A, AC2 - coil ignition, two-speed gearbox, AC3 – three-speed gearbox, etc.), then the "H" series, the model U and variants, culminating in the model GTP in 1930, which was produced until 1946. The GTP was a reliable lightweight motorcycle with good steering and power delivery.
Velocette 'K' series
In the early 1920s, Veloce realized that in order to grow as a company, it needed a new machine of advanced specification and developed an overhead camshaft (OHC) 350 cc engine, which became known as the 'K' series, introduced in 1925. After a year of teething troubles with this new design, Veloce entered slightly modified 'K' models into racing events such as the Isle of Man TT and Brooklands races, and the reliability and sweet running qualities of their new engine led to a long string of racing successes, and the introduction of a production racing model, the
KTT, built between 1928 and 1949.
The 1929 KTT was the first production motorcycle to feature positive-stop, foot-actuated gearchange.
The roadster models developed from this initial model K were the
Velocette KSS
The Velocette KSS is a British motorcycle made by Velocette. The final development of the ''K'' series (the ''K'' stood for Camshaft (the owners of the company were originally German) and the ''SS'' for Super Sports) The KSS remained in produ ...
(super sports), KTS (touring sports), KTP (twin exhaust ports), KN (normal), and a few variations. A notable change in engine design was introduced in 1935, the 'KSS Mk2' with a fully enclosed aluminium cylinder head. The OHC engine series continued for roadsters until 1948, when the final KSS Mk.2 versions were produced, with rigid frames and Dowty air-sprung telescopic forks. Accurate valve timing was accomplished through the pioneering use of
stroboscopic lamps. The 'K' series showed an excellent turn of speed and reliability and soon the factory developed racing models to compete in the
Isle of Man TT
The Isle of Man TT or Tourist Trophy races are an annual motorcycle racing event run on the Isle of Man in May/June of most years since its inaugural race in 1907. The event is often called one of the most dangerous racing events in the world ...
.
Velocette 'M' series
![Velocette Mac Sport 350 cc 1936](https://upload.wikimedia.org/wikipedia/commons/7/7e/Velocette_Mac_Sport_350_cc_1936.jpg)
The K series was expensive to produce, requiring selective hand assembly of the shaft-and-bevel camshaft drive; it was determined that a simpler OHV design would be quicker to build and require less skilled labour to assemble and so the company decided to introduce a new line of
overhead valve
An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
(OHV) machines, in order to cut production costs and make a more affordable motorcycle. The first of these new machines, in 1933, was the MOV, using a 250 cc engine of 'square' dimensions (68 mm bore and 68 mm stroke). It was an immediate sales success, having lively performance for the time (), and proved a reliable machine with excellent road manners. From this machine, by lengthening the stroke of the crankshaft, the
Velocette MAC
The Velocette MAC is a British motorcycle made by Velocette. A reliable single-cylinder, the MAC coped well with the low-grade post war petrol and was a popular commuter and touring motorcycle. Although they started as innovators, Velocette fail ...
350 cc was introduced in 1934. It proved even more popular than the MOV, and became a real money spinner for the company, bringing much needed capital into the firm. In 1935 an entirely new machine was introduced, based on the two previous OHV models, the
Velocette MSS
The Velocette MSS is a motorcycle made by Velocette. It was fast, reliable and economical but could not compete against a new range of British twin-cylinder motorcycles. Production ended in 1968.
Development
It was launched in 1935 as a 500cc ...
of 500 cc. A new, heavier frame was fitted, with the intention that the machine could serve as a sidecar hauler. This new frame was developed from the MkV KTT racing machine, and was shared with the KSS MkII of 1936–1948. The MSS also proved very popular and profitable for Veloce.
A 350 cc version of the MOV was the basis for the company's World War II military motorcycles.
Post war
![Velocette200LE1953](https://upload.wikimedia.org/wikipedia/commons/1/1c/Velocette200LE1953.jpg)
After the Second World War, the company sought to capture what it saw as a developing need for personal transport and created the LE model
(for "Little Engine"). This was a 149 cc water-cooled flat-twin with side valves, a pressed steel frame, telescopic forks and a swingarm. Velocette's Director, Eugene Goodman, planned an innovative and radical design that would appeal to a new market that needed cheap, clean and reliable transport. Designer Charles Udall developed the Velocette LE as a "conceived-as-a-whole" design, with engine, gearbox, drive shaft and bevel box in a single unit to do a specific job. It was sophisticated and expensive. It proved less successful than the firm had hoped and, although it became Veloce's best selling model ever, the high tooling costs for this all-new machine were barely recouped.
It did see widespread adoption by British police forces for urban patrol.
At the time
Metropolitan Police
The Metropolitan Police Service (MPS), formerly and still commonly known as the Metropolitan Police (and informally as the Met Police, the Met, Scotland Yard, or the Yard), is the territorial police force responsible for law enforcement and ...
Officers on foot patrol were required to salute inspectors. With the introduction of the motorcycle patrols this became dangerous, requiring the officer to take his hand off the handle bars, and so the rider was to allowed to show his respect with a smart nod. It has been suggested that this is how Velocette LEs became known as "Noddy Bikes".
However,
Noddy (the popular cartoon character created by British children's author
Enid Blyton
Enid Mary Blyton (11 August 1897 – 28 November 1968) was an English children's writer, whose books have been worldwide bestsellers since the 1930s, selling more than 600 million copies. Her books are still enormously popular and have be ...
) who famously had frequent run-ins with the Policeman
Mr. Plod
Noddy is an English character created by English children's author Enid Blyton. Noddy first appeared in a book series published between 1949 and 1963, illustrated by the Dutch artist Harmsen van der Beek from 1949 until his death in 1953, after w ...
, is also credited with being the origin.
The market for sporting machines was still strong, and Velocette continued to produce the 348cc KTT for racing.
At the 1947 Isle of Man TT the company won the first four places in the Junior race. In 1949 they were the first FIM 350cc World Champions, a feat which they repeated in 1950. In 1967 Neil Kelly won the first Isle of Man Production TT in the 500cc class on a Velocette Thruxton, with another Thruxton in second place.
Later models
The 1954 499 cc Velocette MSS proved a successful export to the American desert racing scene, prompting the development of scrambler and enduro versions of the bike, the 349 cc Viper and 499 cc Venom, both introduced in 1956. A 1958 review in ''The Motor Cycle'', an English weekly paper, called the Viper "a remarkably fine motorcycle, all round performance well above the average" and declared it capable of speeds over .
In 1961 a
Velocette Venom
The Velocette Venom was a 499 cc single-cylinder four-stroke British motorcycle made by Velocette at Hall Green in Birmingham. A total of 5,721 machines were produced between 1955 and 1970.
In 1961 a factory-prepared faired Velocette Veno ...
became the first motorcycle to cover over in a 24-hour period, at the banked, oval, Montlhery circuit in France with a team of eight riders including Veloce director Bertie Goodman and 'MotorCycling' staff writer Bruce Main-Smith, averaging .
![Velocette Venom 1961](https://upload.wikimedia.org/wikipedia/commons/e/e4/Velocette_Venom_1961.JPG)
This record for up to 500cc capacity machines still stands to the present day. The machine still exists; although badly damaged in the disastrous fire at the
National Motorcycle Museum in Birmingham, it was restored by Velocette Owners Club president Ivan Rhodes with assistance from club members.
![Velocette-viceroy](https://upload.wikimedia.org/wikipedia/commons/6/6b/Velocette-viceroy.jpg)
In 1960, Velocette introduced the
Viceroy
A viceroy () is an official who reigns over a polity in the name of and as the representative of the monarch of the territory. The term derives from the Latin prefix ''vice-'', meaning "in the place of" and the French word ''roy'', meaning "k ...
, a very unusual 250 cc opposed twin two-stroke
scooter. Unique to the Viceroy was the front-mounted twin-cylinder engine, and the fuel tank mounted under the front legshield. The engine itself was extremely compact, and connected to the rear-mounted clutch and transmission by a drive shaft from the engine-mounted flywheel. With electric start, 12-volt electrics, a very low centre of gravity, power over and a reported comfortable cruising speed of , performance, handling and features of the Viceroy were first class. The scooter came as market forces and rider preferences were changing, and the Viceroy was not a sales success. The late 1960s were the last years of production for Velocette motorcycles, production for the
Velocette Viper and Vogue ending in 1968, "Special", Scrambler and Endurance in 1969, and MSS
Venom
Venom or zootoxin is a type of toxin produced by an animal that is actively delivered through a wound by means of a bite, sting, or similar action. The toxin is delivered through a specially evolved ''venom apparatus'', such as fangs or a sti ...
and
Velocette Thruxton in 1970. Veloce Ltd. closed in February 1971.
Commercial failure
The business had struggled since 1956, with government changes to
hire purchase
A hire purchase (HP), also known as an installment plan, is an arrangement whereby a customer agrees to a contract to acquire an asset by paying an initial installment (e.g., 40% of the total) and repaying the balance of the price of the asset pl ...
legislation and fuel rationing during the
Suez Crisis
The Suez Crisis, or the Second Arab–Israeli war, also called the Tripartite Aggression ( ar, العدوان الثلاثي, Al-ʿUdwān aṯ-Ṯulāṯiyy) in the Arab world and the Sinai War in Israel,Also known as the Suez War or 1956 Wa ...
. Major losses incurred on the Viceroy scooter development from 1956 to marketing in 1960, followed by costs incurred by overstocking of redundant parts and the loss of capital due to development costs invested in another new model doomed to failure – the Velocette Vogue, an updated
LE with a full fibreglass touring body. Sales were quoted as "a few hundred over five years", and development costs were never recovered either by Veloce or Avon, the bodywork manufacturer.
[Shaping the Future, Part 2. Interview with fibreglazier, works director Doug Mitchenall, by Roy Poynting. '']The Classic Motor Cycle
''The Classic Motor Cycle'' is a UK motorcycle magazine originally launched in 1981 with six editions a year as a spin-off from UK newspaper-format ''Motor Cycle Weekly'' (previously historically known as ''The Motor Cycle'') as under then Edi ...
'', June 1996 pp.25-29. Accessed 14 January 2020 "''...the LE based 200cc twin was a sales flop. The Vogue was underpowered, overweight, too expensive and too late.''" All were key components in the financial decline.
The business commercially failed in the late 1960s, although profits from spare-part sales after the acquisition of the
Royal Enfield
Royal Enfield was a brand name under which The Enfield Cycle Company Limited of Redditch, Worcestershire sold motorcycles, bicycles, lawnmowers and stationary engines which they had manufactured. Enfield Cycle Company also used the brand name "E ...
spares operation in 1967 defrayed operational costs to such an extent that the company as a whole survived for another three years.
The workforce was sacked in February 1971, with C C Cooper, a local
metals-recovery dealer, buying most of the machinery and continuing to produce limited spare parts by a small team of engineers. The rights to use the Velocette name and manufacture parts were then sold on to the Holder family, and the buildings at
Hall Green
Hall Green is an area in southeast Birmingham, England, synonymous with the B28 postcode. It is also a council constituency, managed by its own district committee. Historically it lay within the county of Worcestershire.
Politics
Hall Green is ...
were demolished.
[Goodman on Velocette, Part 2. Interview with works director Peter Goodman, by Dennis Frost. '']The Classic Motor Cycle
''The Classic Motor Cycle'' is a UK motorcycle magazine originally launched in 1981 with six editions a year as a spin-off from UK newspaper-format ''Motor Cycle Weekly'' (previously historically known as ''The Motor Cycle'') as under then Edi ...
'', June 1996 pp.47-51. Accessed 12 January 2020
In popular culture
In the 1981 movie ''Eye of the Needle'', a film set just before the Normandy invasion in 1944, a 1953 Velocette MAC 350 was featured being stolen then dumped off the side of a road after running out of petrol by Donald Sutherland's character "Heinrich Faber". In the film ''The History Boys'', actor Richard Griffiths is featured in several scenes riding a post-war, swinging-arm, Velocette MAC model.
In the 2022 film
''RRR'' which is set in pre-independent India, a Velocette M series motorcycle is used by
N. T. Rama Rao Jr.
Nandamuri Taraka Rama Rao Jr. (born 20 May 1983), also known as Jr. N.T.R. or Tarak, is an Indian actor who primarily works in Telugu cinema. One of the highest paid Telugu film actors, Rama Rao Jr. has won several accolades, including two Fil ...
's character
Komaram Bheem
Komaram Bheem (1900/1901–1940), alternatively Kumram Bheem, was a revolutionary leader in Hyderabad State of British Raj, British India from the Gondi people, Gond tribes. Bheem, in association with other Gond leaders, led a protracted low in ...
.
See also
*
List of Velocette motorcycles
The following is a list of motorcycles manufactured by Velocette, which ran from 1904 to 1971.
Motorcycles
See also
*List of AMC motorcycles*
*List of Ariel motorcycles
*List of BSA motorcycles
*List of Royal Enfield motorcycles
*List of T ...
References
External links
*
{{Authority control
Motorcycle manufacturers of the United Kingdom
Defunct motor vehicle manufacturers of England
Vehicle manufacturing companies established in 1905
Vehicle manufacturing companies disestablished in 1971
1905 establishments in England
1971 disestablishments in England
British brands
Defunct companies based in Birmingham, West Midlands
Manufacturing companies based in Birmingham, West Midlands
British companies disestablished in 1971
British companies established in 1905