Veldskoen Shoes is a South African shoe brand and company. It has its headquarters in

Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...

Western Cape The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...

province of

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

History

Veldskoen Shoes was founded in 2016 by friends Nick Dreyer and Ross Zondagh. After watching the opening ceremony of the

2016 Summer Olympics The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, it is believed that the pair held the viewpoint that the South African athletes had an opportunity to express their national heritage more profoundly through their attire at the opening ceremony. The two started envisioning the kind of outfits that could have more aptly embodied the essence of South Africa. While discussing options, Ross Zondagh proposed the idea of incorporating a pair of leather Veldskoen, citing their iconic status as South African shoes. However, Dreyer expressed scepticism, noting that Veldskoen was no longer considered fashionable. Their conversation delved into strategies for enhancing the shoe's appeal, infusing it with a sense of fashion-forwardness, and fostering a sense of unity among South Africans. The end product was in the form of brightly coloured soles and laces representing South Africa's flag and rainbow nation; which is Veldskoen Shoes trademark look. The name

Veldskoen Veldskoene ("FELT-skoona") or colloquially Vellies ("FELL-ys"), are South African walking shoes made from vegetable-tanned leather or soft rawhide uppers attached to a leather footbed and rubber sole by a method known as Stitchdown construction a ...

e comes from

Afrikaans Afrikaans (, ) is a West Germanic language that evolved in the Dutch Cape Colony from the Dutch vernacular of Holland proper (i.e., the Hollandic dialect) used by Dutch, French, and German settlers and their enslaved people. Afrikaans gra ...

vel ("skin"), later assimilated with veldt ("field"), and skoene ("shoes"). Their design is based on the traditional

Khoisan Khoisan , or (), according to the contemporary Khoekhoegowab orthography, is a catch-all term for those indigenous peoples of Southern Africa who do not speak one of the Bantu languages, combining the (formerly "Khoikhoi") and the or ( in t ...

footwear observed by these settlers and was adopted in the 17th century by the first Dutch settlers in South Africa.

Overseas markets

Veldskoen Shoes exports products to 32 countries. This included the

USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

, the

Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; literal translation, lit. 'the North') are a geographical and cultural region in Northern Europe and the Atlantic Ocean, North Atlantic. It includes the sovereign states of Denmar ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, the entire

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

, and parts of

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

. All Veldskoen Shoes raw materials are sourced locally, from South African businesses. From the leather to the thread and the thermoplastic rubber (TPR) components. Indirectly Veldskoen Shoes supports close to 100 people across the different factories and tanneries in South Africa. In 2019 businessman

Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...

a d celebrity

Ashton Kutcher Christopher Ashton Kutcher (; born February 7, 1978) is an American actor, producer, entrepreneur, and former model. He is the recipient of various accolades, including a People's Choice Award, and nominations for two Young Artist Awards, a S ...

acquired a 50% ownership stake in Veldskoen Shoes

business. In 2021 Veldskoen was named the official off-field shoe of South African athletes at the

Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

by the

South African Sports Confederation and Olympic Committee The South African Sports Confederation and Olympic Committee (SASCOC) ( af, Suid-Afrikaanse Sportkonfederasie en Olimpiese Komitee) is the National Olympic Committee (NOC) and National Paralympic Committee (NPC) for South Africa, and the respon ...

(SASCOC). In 2020 Veldskoen Shoes collaborated with

DHL DHL is an American founded, German logistics company providing courier, package delivery and express mail service, which is a division of the German logistics firm Deutsche Post. The company group delivers over 1.8 billion parcels per year. DHL ...

to launch a limited edition sneaker in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

called "Dear Everyone". In June 2023 Valor Hospitality Partners and Veldskoen Shoes launched a strategic initiative to provide vellies to their Hotel Staff across the United States.

Awards

2021 Veldskoen Shoes (Pty) Ltd was the winner in the small enterprises category at the South African AGOA Exporter of the Year Awards.

References

External links

Veldskoen ShoesVellie revolution: Local manufacturer strikes it big with US partner dealVellie revolution: Local manufacturer strikes it big with US partner deal
{{Footwear South African fashion African clothing Afrikaans words and phrases Companies based in Cape Town Retail companies established in 2016 Shoe brands South African brands