Wheat Thins is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of baked

whole grain A whole grain is a grain of any cereal and pseudocereal that contains the endosperm, germ, and bran, in contrast to refined grains, which retain only the endosperm. As part of a general healthy diet, consumption of whole grains is associated w ...

snack food A snack is a small portion of food generally Eating, eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snack ...

crackers distributed in the United States and Canada by

Mondelez International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

. The product is also available in Australia through wholesaler USA Foods. Vegetable Thins, Oat Thins, Pita Thins, and

Rice Thins Rice Thins are a popular brand name of crackers made by Nabisco (Christie in Canada). A spin-off of Wheat Thins, Rice thins come in these flavours: *Original *Multigrain *Herb and Garlic *Bruschetta *Cheddar *Sesame *Sweet and Salty Rice Thi ...

, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties.

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

first introduced the product in 1947.

Advertising

The snack is still well known by some for its 1970s and early to mid-1980s advertising campaigns starring

Sandy Duncan Sandra Kay Duncan (born February 20, 1946) is an American actress, comedian, dancer and singer. She is known for her performances in the Broadway revival of ''Peter Pan'' and in the sitcom ''The Hogan Family''. Duncan has been nominated for thr ...

. A more recent commercial aired during

Super Bowl XLVI Super Bowl XLVI was an American football game between the National Football Conference (NFC) champion New York Giants and the American Football Conference (AFC) champion New England Patriots to decide the National Football League (NFL) champion ...

featuring Brian and Stewie from the animated sitcom ''

Family Guy ''Family Guy'' is an American animated sitcom originally conceived and created by Seth MacFarlane for the Fox Broadcasting Company. The show centers around the Griffin family, Griffins, a dysfunctional family consisting of parents Peter Griff ...

'', in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins." Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.

Nutrition information

The following is nutrition information for Wheat Thins original.

Varieties

There are several varieties available, depending on country and market: * Artisan cheese: Wisconsin Colby * Artisan cheese: Vermont White Cheddar * Big * Chipotle * Dill Pickle * Fiber Selects 5-Grain * Flatbread Garlic & Parsley * Flatbread Tuscan Herb * Hint of Salt * Honey Mustard * Lime (limited time 2013) * Multigrain * Original * Popped – a popped chip variety of Wheat Thins * Ranch * Reduced Fat * Sour Cream and Onion * Smoked Gouda * Smoky BBQ * Spicy Buffalo * Sundried Tomato & Basil * Sweet Onion * Sweet Potato * Zesty Salsa Additional discontinued/changed flavors: * Baked Snack Reduced Fat * Cream Cheese & Chives * Harvest 5-Grain * Harvest 7-Grain * Harvest Garden Vegetable * Honey * Lightly Cinnamon * Low Sodium * Parmesan Basil

References

External links

* {{Mondelez Brand name crackers Mondelez International brands Nabisco brands Products introduced in 1947 Wheat

Advertising

Nutrition information

Varieties

See also

References

Further reading

External links