Varrak is an

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...

book publishing company Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...

founded in 1991, which quickly grew to one of the most popular book publishers in Estonia. It publishes both Estonian and translated works, including

children's books A child (plural, : children) is a human being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The legal definition of ''child'' generally refers ...

biographies A biography, or simply bio, is a detailed description of a person's life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or c ...

fiction Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...

and history books. The company is named after a character in the Estonian

epic poem An epic poem, or simply an epic, is a lengthy narrative poem typically about the extraordinary deeds of extraordinary characters who, in dealings with gods or other superhuman forces, gave shape to the mortal universe for their descendants. ...

Kalevipoeg ''Kalevipoeg'' (, ''Kalev's Son'') is a 19th century epic poem by Friedrich Reinhold Kreutzwald which has since been considered the Estonian national epic. Origins In pre-Christian ancient Estonia there existed an oral tradition of legends e ...

''.

History

Varrak was founded in 1991 by Priit and Maret Maide. They had 1000

rubles The ruble (American English) or rouble (Commonwealth English) (; rus, рубль, p=rublʲ) is the currency unit of Belarus and Russia. Historically, it was the currency of the Russian Empire and of the Soviet Union. , currencies named ''rub ...

, which could buy 1.5–2 tons of paper. She wanted to try to run a book publishing company, knowing that they had nothing to lose on the money. Maret had two works – a book about

cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely across ...

s compiled by her, and her translation of

William Somerset Maugham William Somerset Maugham ( ; 25 January 1874 – 16 December 1965) was an English writer, known for his plays, novels and short stories. Born in Paris, where he spent his first ten years, Maugham was schooled in England and went to a German un ...

's '' The Painted Veil'',Varrak / Kirjastusest
(Estonian, retrieved 2009-11-1) which is now published by Estonian publisher Canopus,Canopus' available books
(Estonian, retrieved 2009-11-1) which is known for publishing many other books by Maugham. Alongside Varrak, other publishers started as well, including Huma, Monokkel and half a year later, the schoolbook publisher Koolibri. Their first translator was Krista Kaer, who started working at Varrak in 1992.

Arthur Conan Doyle Sir Arthur Ignatius Conan Doyle (22 May 1859 – 7 July 1930) was a British writer and physician. He created the character Sherlock Holmes in 1887 for ''A Study in Scarlet'', the first of four novels and fifty-six short stories about Ho ...

's stories of

Sherlock Holmes Sherlock Holmes () is a fictional detective created by British author Arthur Conan Doyle. Referring to himself as a " consulting detective" in the stories, Holmes is known for his proficiency with observation, deduction, forensic science and ...

were the first work of translation after ''The Painted Veil''. In 1993, Varrak published the translation of ''

Brideshead Revisited ''Brideshead Revisited: The Sacred & Profane Memories of Captain Charles Ryder'' is a novel by English writer Evelyn Waugh, first published in 1945. It follows, from the 1920s to the early 1940s, the life and romances of the protagonist Charles ...

'', this time translated by Henno Rajandi. In 1996, Kaer came to work translating at Varrak as a full-time job, and the company made their first partnership with

Dorling Kindersley Dorling Kindersley Limited (branded as DK) is a British multinational publishing company specialising in illustrated reference books for adults and children in 63 languages. It is part of Penguin Random House, a subsidiary of German media co ...

. As of 2017, Varrak was Estonia's best-selling fiction publisher.

Book club

In 1998, Varrak and Yhtyneet Kuvalehdet OY, publisher of the magazine ''

Suomen Kuvalehti ''Suomen Kuvalehti'' (lit. "Finland's picture magazine", or "The Finnish picture magazine") is a weekly Finnish language family and news magazine published in Helsinki, Finland. History and profile ''Suomen Kuvalehti'' was founded in 1873 and pu ...

'' of

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

, cooperated to create the first Estonian book club, known as Suur Eesti Raamatuklubi ("''Large Estonian Book Club''", shortened as "SERK"), a promotional effort that would allow its members lower prices on Varrak's books. The club also provided a monthly newsletter, alongside a Book of the Month, which would be extensively promoted in the newsletter. The club was then broken to two individual clubs in 2006, forming SERK and the Varrak book club, the latter of which than included 15,000 members. The two rejoined in 2008 back into SERK, now with 35,000 members.

Authors

Estonian authors

Notable Estonian authors whose works are published exclusively by Varrak include:Varrak / Autorid
(Estonian, retrieved 2009-11-1) *Aime Hansen *Urmas Laansoo

Foreign authors

Foreign authors whose works have been translated into Estonian exclusively for Varrak include: *

Agatha Christie Dame Agatha Mary Clarissa Christie, Lady Mallowan, (; 15 September 1890 – 12 January 1976) was an English writer known for her 66 detective novels and 14 short story collections, particularly those revolving around fictiona ...

Ann Granger Patricia Ann Granger (born 1939) is a British crime writer. Granger was born in Portsmouth, England. She took a Modern Languages degree at the University of London, taught English for a year in France, but eventually went to work in the visa s ...

Dick Francis Richard Stanley Francis (31 October 1920 – 14 February 2010) was a British steeplechase jockey and crime writer whose novels centre on horse racing in England. After wartime service in the RAF, Francis became a full-time jump-jockey, winni ...

Fay Weldon Fay Weldon CBE, FRSL (born Franklin Birkinshaw; 22 September 1931 – 4 January 2023) was an English author, essayist and playwright. Over the course of her 55-year writing career, she published 31 novels, including ''Puffball'' (1980), '' The ...

George R. R. Martin George Raymond Richard Martin (born George Raymond Martin; September 20, 1948), also known as GRRM, is an American novelist, screenwriter, television producer and short story writer. He is the author of the series of epic fantasy novels ''A Song ...

John Grisham John Ray Grisham Jr. (; born February 8, 1955 in Jonesboro, Arkansas) is an American novelist, lawyer and former member of the 7th district of the Mississippi House of Representatives, known for his popular legal thrillers. According to the Am ...

Lee Child James Dover Grant (born 29 October 1954), primarily known by his pen name Lee Child, is a British author who writes thriller novels, and is best known for his ''Jack Reacher'' novel series. The books follow the adventures of a former American ...

Louise Penny Louise Penny is a Canadian author of mystery novels set in the Canadian province of Quebec centred on the work of francophone Chief Inspector Armand Gamache of the Sûreté du Québec. Penny's first career was as a radio broadcaster for the Can ...

Santa Montefiore Santa Montefiore (; born 2 February 1970) is a British author. Early life Santa Montefiore was born Santa Palmer-Tomkinson on 2 February 1970 in Winchester. Her parents are Charles Palmer-Tomkinson, formerly High Sheriff of Hampshire, and Pa ...

Simon Sebag Montefiore Simon Jonathan Sebag Montefiore (; born 27 June 1965) is a British historian, television presenter and author of popular history books and novels, including ''Stalin: The Court of the Red Tsar' (2003), Monsters: History's Most Evil Men and ...

Stefan Klein Stefan Klein (born October 5, 1965) is a physicist, author, essayist and visiting professor at Berlin University of the Arts. He is best known for his books ''The Science of Happiness'' and ''Time: A User's Guide''. His works have been translate ...

Stieg Larsson Karl Stig-Erland "Stieg" Larsson (, ; 15 August 1954 – 9 November 2004) was a Swedish writer, journalist, and activist. He is best known for writing the ''Millennium'' trilogy of crime novels, which were published posthumously, starting in 2 ...

Sofi Oksanen Sofi-Elina Oksanen (born 7 January 1977) is a Finnish writer and playwright. Oksanen has published six novels, of which "Purge" has gained the widest recognition. She has received several international and domestic awards for her literary work. ...

(mother was Estonian, father was Finnish)

Books

W. Somerset Maugham William Somerset Maugham ( ; 25 January 1874 – 16 December 1965) was an English writer, known for his plays, novels and short stories. Born in Paris, where he spent his first ten years, Maugham was schooled in England and went to a German un ...

: ''Kirev loor'' – Estonian translation (Varrak, 1991, )''Kirev loor'' translated by Maret Maide
at Google Book Search

References

External links

Varrak About page
(English) {{Authority control Book publishing companies of Estonia Publishing companies established in 1991 Estonian companies established in 1991 Mass media in Tallinn