Variety Distribution is an Italian-based

film distribution company A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributor may set the r ...

. It distributes Italian films worldwide, produced from the 1930s onward.

History

Variety Distribution (formerly Variety Film and Variety Communications) has been in the film production and distribution business worldwide since 1945. The company manages the rights for all types of exploitation, including on digital platforms, of an extensive library of titles in a variety of genres, while also dealing with restoration and long-term

digital preservation In library and archival science, digital preservation is a formal endeavor to ensure that digital information of continuing value remains accessible and usable. It involves planning, resource allocation, and application of preservation methods an ...

of audiovisual products in partnership with an international network of companies and professionals specializing in the film, audiovisual and multimedia industries.

Activities

The company participates in major film festivals and markets, including MIPTV,

MIPCOM MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes) is an annual trade show held in the French town of Cannes, traditionally in the month of October and running for 4 days. It ...

and the

Cannes Film Festival The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films o ...

, EFM European Film Market during the

Berlin International Film Festival The Berlin International Film Festival (german: Internationale Filmfestspiele Berlin), usually called the Berlinale (), is a major international film festival held annually in Berlin, Germany. Founded in 1951 and originally run in June, the festi ...

, DISCOP in Budapest. At the

Cannes Film Festival 2022 The 75th annual Cannes Film Festival is an upcoming film festival scheduled to take place from 17 to 28 May 2022. The festival will see a tribute to actor Tom Cruise, whose film ''Top Gun: Maverick'' is due to premiere at the festival. The offi ...

, it participated by premiering the film "Back to the Present", produced by Variety Distribution and Amazing film srl.

Catalog

The company exclusively distributes worldwide a library of more than a thousand films, most owned by Euro Immobilfin Srl, produced from the 1930s to the present day. Within the catalog are directors including

Mario Bava Mario Bava (31 July 1914 – 27 April 1980) was an Italian filmmaker who worked variously as a director, cinematographer, special effects artist and screenwriter, frequently referred to as the "Master of Italian Horror" and the "Master of the M ...

Alessandro Blasetti Alessandro Blasetti (3 July 1900 – 1 February 1987) was an Italian film director and screenwriter who influenced Italian neorealism with the film ''Quattro passi fra le nuvole''. Blasetti was one of the leading figures in Italian cinema during ...

Mario Monicelli Mario Alberto Ettore Monicelli (; 16 May 1915 – 29 November 2010) was an Italian film director and screenwriter and one of the masters of the ''Commedia all'Italiana'' (Comedy Italian style). He was nominated six times for an Oscar, and was awa ...

Giuliano Montaldo Giuliano Montaldo (born 22 February 1930) is an Italian film director. Biography While he was still a young student, Montaldo was recruited by the director Carlo Lizzani for the role of leading actor in the film ''Achtung! Banditi!'' (1951). ...

, Ermanno Olmi, and famous actors including

Gino Cervi Luigi Cervi (3 May 1901 – 3 January 1974), better known as Gino Cervi (), was an Italian actor. He was best known for portraying Peppone in a series of comedies based on the character ''Don Camillo'' (1952-1965), and police detective Jules M ...

Christian De Sica Christian De Sica (; born 5 January 1951) is an Italian actor and film director. Life De Sica was born in Rome the second son of Italian director Vittorio De Sica and Spanish actress María Mercader. His first cousin once removed was Ramón M ...

Aldo Fabrizi Aldo Fabrizi (; born Aldo Fabbrizi; 1 November 1905 – 2 April 1990) was an Italian actor, director, screenwriter and comedian, best known for the role of the heroic priest in Roberto Rossellini's ''Rome, Open City'' and as partner of Totò in ...

Vittorio Gassman Vittorio Gassman (; born Gassmann; 1 September 1922 – 29 June 2000), popularly known as , was an Italian actor, director and screenwriter. He is considered one of the greatest Italian actors, whose career includes both important productions ...

Gina Lollobrigida Luigia "Gina" Lollobrigida (born 4 July 1927) is an Italian actress, photojournalist, and politician. She was one of the highest-profile European actresses of the 1950s and early 1960s, a period in which she was an international sex symbol. As o ...

Marcello Mastroianni Marcello Vincenzo Domenico Mastroianni (28 September 1924 – 19 December 1996) was an Italian film actor, regarded as one of his country's most iconic male performers of the 20th century. He played leading roles for many of Italy's top di ...

Alberto Sordi Alberto Sordi (15 June 1920 – 24 February 2003) was an Italian actor, voice actor, singer, comedian, director and screenwriter. Early life Born in Rome to a schoolteacher and a musician and the last of five children, Sordi was named in hon ...

Ugo Tognazzi Ugo Tognazzi (23 March 1922 – 27 October 1990) was an Italian actor, director, and screenwriter. Early life Tognazzi was born in Cremona, in northern Italy but spent his youth in various localities as his father was a travelling clerk fo ...

, and Toto. In 2022 the company acquired the rights to distribute worldwide the film ''Anthropophagus 2'', a film inspired by

Joe d'Amato Aristide Massaccesi (15 December 1936 – 23 January 1999), known professionally as Joe D'Amato, was an Italian film director, producer, cinematographer, and screenwriter who worked in many genres ( westerns, decamerotici, peplum, war films, ...

's 1980 cult film '' Anthropophagus''.

References

{{Reflist

External links

Offial website
Film distributors of Italy Film distributors