A varietal wine is a

wine Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...

made primarily from a single named

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years ago, ...

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

, and which typically displays the name of that variety on the

wine label Wine labels are important sources of information for consumers since they tell the type and origin of the wine. The label is often the only resource a buyer has for evaluating the wine before purchasing it. Certain information is ordinarily inclu ...

.The American Heritage Dictionary of the English Language, Fourth Edition, 2000.winepros.com.au. Examples of grape varieties commonly used in varietal wines are

Cabernet Sauvignon Cabernet Sauvignon () is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Lebanon' ...

Chardonnay Chardonnay (, , ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern French wine, France, but is now grown wherever wine is produced, from English wine, Englan ...

and

Merlot Merlot is a dark blue–colored wine grape variety, that is used as both a blending grape and for varietal wines. The name ''Merlot'' is thought to be a diminutive of ''merle'', the French name for the blackbird, probably a reference to the ...

. Wines that display the name of two or more varieties on their label, such as a Chardonnay-

Viognier Viognier () is a white wine grape variety. It is the only permitted grape for the French wine Condrieu in the Rhône Valley.J. Robinson ''"The Oxford Companion to Wine"'' Third Edition pg 754 Oxford University Press 2006 Outside of the Rhôn ...

, are ''blends'' and not varietal wines. The term is frequently misused in place of

vine A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themselv ...

variety; the term ''variety'' refers to the vine or grape, while ''varietal'' refers to the wine produced by a variety. The term was popularized in the US by Maynard Amerine at the

University of California, Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The institut ...

after

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic ...

seeking to encourage growers to choose optimal vine varieties, and later promoted by

Frank Schoonmaker Frank Musselman Schoonmaker (August 20, 1905 – January 11, 1976) was an American travel guide writer, wine writer and wine merchant. He was born in Spearfish, South Dakota, and attended for two years at Princeton University, after which he droppe ...

in the 1950s and 1960s, ultimately becoming widespread during the California wine boom of the 1970s. Varietal wines are commonly associated with New World wines in general, but there is also a long-standing tradition of varietal labelling in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

and other German-influenced wine regions including

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

Alsace Alsace (, ; ; Low Alemannic German/ gsw-FR, Elsàss ; german: Elsass ; la, Alsatia) is a cultural region and a territorial collectivity in eastern France, on the west bank of the upper Rhine next to Germany and Switzerland. In 2020, it had ...

, and the

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

Marketing relevance

The alternatives to the marketing differentiation of wines by grape variety are branded wine, such as Hearty Burgundy, or geographical

appellation An appellation is a legally defined and protected geographical indication primarily used to identify where the grapes for a wine were grown, although other types of food often have appellations as well. Restrictions other than geographical boun ...

s, such as

Champagne Champagne (, ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, that demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, spe ...

Bordeaux Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefectur ...

. The poor quality and unknown provenance of many branded wines and the multitude of potentially confusing appellations leaves varietal labeling as perhaps the most popular for quality wines in many markets. This is much less the case in places where

appellations An appellation is a legally defined and protected geographical indication primarily used to identify where the grapes for a wine were grown, although other types of food often have appellations as well. Restrictions other than geographical boun ...

have a long and strong tradition, as for instance in France. In the past, the grape variety was very uncommonly mentioned on the labels of French

wine bottle A wine bottle is a bottle, generally a glass bottle, that is used for holding wine. Some wines are fermented in the bottle while others are bottled only after fermentation. Recently the bottle has become a standard unit of volume to describe sal ...

s, and was forbidden for almost all

AOC Alexandria Ocasio-Cortez (; ; born October 13, 1989), also known by her initials AOC, is an American politician and activist. She has served as the U.S. representative for New York's 14th congressional district since 2019, as a member of ...

wines. New World varietal wines from newcomers like

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

have made a significant dent in traditional French export markets like the UK, and so the French are adopting varietal labeling in some cases, particularly for

vin de pays ''Vin de pays'' (, "country wine") was a French wine classification that was above the ''vin de table'' classification, but below the ''appellation d'origine contrôlée'' (AOC) classification and below the former ''vin délimité de qualité s ...

. Also, in its own way,

is now a powerful

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

Australia

Australia has virtually completed a three decade long transition from labelling by style, e.g. "claret", "burgundy", "hock", "chablis" to a varietal system. While this has been done in response to pressure from the EU, particularly France, it has paved the way for growing interest among Australian consumers for so called alternative varietals, such as Pinot grigio / (Pinot gris),

Sangiovese Sangiovese (, also , , ) is a red Italian wine grape variety that derives its name from the Latin ''sanguis Jovis'', "the blood of Jupiter". Though it is the grape of most of central Italy from Romagna down to Lazio (the most widespread grape i ...

and

Tempranillo Tempranillo (also known as Ull de Llebre, Cencibel, Tinto Fino and Tinta del Pais in Spain, Aragonez or Tinta Roriz in Portugal, and several other synonyms elsewhere) is a black grape variety widely grown to make full-bodied red wines in its ...

Europe

French corbieres Guy Chevalier wine with varietal labelling

Within the

European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...

, a wine using a varietal label must contain at least 85% of that variety. 85% is a common minimum standard; national regulations may set the limit higher in certain cases, but not lower.

France

In most regions of France,

terroir (, ; from ''terre'', "land") is a French term used to describe the environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a crop's specific growth habitat. Collectively, these conte ...

is thought to surpass the impact of variety, so almost all French wines traditionally have no variety listed at all, and would in many cases not be allowed for AOC wines.

, for instance, is typically a blend of

Pinot noir Pinot Noir () is a red-wine grape variety of the species ''Vitis vinifera''. The name may also refer to wines created predominantly from pinot noir grapes. The name is derived from the French language, French words for ''pine'' and ''black.' ...

and Pinot Meunier, but this is not indicated anywhere on the label. In Alsace,

winemaker A winemaker or vintner is a person engaged in winemaking. They are generally employed by wineries or wine companies, where their work includes: *Cooperating with viticulturists *Monitoring the maturity of grapes to ensure their quality and to deter ...

s adopt the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

custom of varietal labeling. In recent years, varietal labels have become more common for French wines. Most of these wines are Vin de pays rather than AOC wines, but varietal names are also seen on some regional AOCs.

United States

In the United States, the

Alcohol and Tobacco Tax and Trade Bureau The Alcohol and Tobacco Tax and Trade Bureau, statutorily named the Tax and Trade Bureau and frequently shortened to TTB, is a bureau of the United States Department of the Treasury, which regulates and collects taxes on trade and imports of alcoho ...

regulations specify a minimum variety content of 75% of the labeled grape, for ''

Vitis vinifera ''Vitis vinifera'', the common grape vine, is a species of flowering plant, native to the Mediterranean region, Central Europe, and southwestern Asia, from Morocco and Portugal north to southern Germany and east to northern Iran. There are curre ...

'' wines, and 51% for ''

Vitis labrusca ''Vitis labrusca'', the fox grape, is a species of grapevines belonging to the ''Vitis'' genus in the flowering plant family Vitaceae. The vines are native to eastern North America and are the source of many grape cultivars, including Catawba, Co ...

'' wines. There is no restriction on the identity of the balance. Many states in the United States require specific compositions to qualify for sale under a particular varietal labels. For example, in

Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...

, wines subject to its regulation must be identified by the grape variety from which it was made, and certain varietals must contain at least 95% of that variety, although the new "Southern Oregon" sub- AVA allows for the minimum 75% figure.

References

External links

Wine varietals
frenchscout.com {{wines Wine terminology