Vanish is a brand of
stain removing products, owned by the product manufacturer
Reckitt
Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merge ...
, and sold in Australia, India, Indonesia, Russia, South Africa, Latin America and parts of Europe.
History
Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets and upholstery.
In Australia, Vanish has replaced "Preen" in media advertising voiceovers as the name for the pre-treat clothing stain remover, although "Vanish Preen" and "Vanish Napisan" continue to appear as sub-brands. Vanish's marketing slogan, as of January 2011, is "Trust Pink, Forget Stains".
Vanish is the global stain-remover market leader in the fabric-treatment category, which is sold in more than 60 countries across the globe. Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland.
The brand was acquired by
Ecolab
Ecolab Inc. is an American corporation that is headquartered in Saint Paul, Minnesota. It develops and offers services, technology and systems that specialize in treatment, purification, cleaning and hygiene of water in a wide variety of applic ...
in 1986, and became a Benckiser brand in 1987 when the latter acquired Ecolab's consumer-goods operations. Benckiser N.V. merged with Reckitt & Colman PLC in 1999 to form Reckitt Benckiser PLC. The Vanish name is now applied to a wide range of stain removing products across a broad range of textile materials, now including curtains and carpets. Reckitt has several subsidiary entities worldwide, such as RB N.V. based in the Netherlands, the entity that holds the trademarks for the Vanish brand.
In North America
In North America, Vanish is under the Resolve brand name. It was originally produced by Lehn and Fink, the makers of all-purpose cleaner
Lysol
Lysol (; spelled Lizol in India) is a brand of American cleaning and disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, air ...
and rodenticide
d-CON
d-CON is an American brand of rodent control products owned and distributed in the United States by the UK-based consumer goods company Reckitt. The d-CON product line includes traps and baits for use around the home for trapping and killing ra ...
. The Resolve brand was the American version of Vanish. Currently, the brand is a carpet cleaner. The name is Resolve in order to avoid confusion with the
toilet bowl cleaner of the same name.
References
{{Reckitt Benckiser
Reckitt brands
Products introduced in 1983