''Valitut Palat'' is a monthly general-interest family magazine published in

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

. It is the Finnish edition of ''

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...

''.

History and profile

''Valitut Palat'' was started by

Sanoma Sanoma Corporation (, formerly SanomaWSOY) is Finland's largest media group. The company has media business in Finland and a learning business in Belgium, the Netherlands, Poland, Sweden, Norway and Spain, among others. The company is headquarte ...

in 1945, and the first issue appeared in April that year.

Eljas Erkko Juho Eljas Erkko (1 June 1895 in Helsinki – 20 February 1965 in Helsinki) was a Finnish politician and journalist. He was a foreign minister and negotiated with the Soviet Union before the Winter War started. Erkko's father was politician an ...

was instrumental in the establishment of the magazine, and his assistant Sirkka Ruotsalainen was the founding editor-in-chief. Its publisher is Oy Valitut Palat which was part of Reader's Digest Inc. until 30 April 2013 when Club Internacional del Libro group, CIL Group, acquired it. The magazine has its headquarters in Helsinki and is published on a monthly basis. ''Valitut Palat'' supports both conservative values and

modern technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

. During the

Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...

period it functioned as a window for Finland to the West and was among the leading anti-communist publications in the country. The magazine covers content from its parent publication, ''Reader's Digest'', but its material is adapted to the needs and cultural background of

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

readers.

Circulation

The first two issue of ''Valitut Palat'' sold 50,000 copies and 75,000 copies, respectively. The magazine had a circulation of 100,000 copies in 1957. In 2007 the circulation of ''Valitut Palat'' was 223,300 copies. Its circulation was 197,000 copies in 2009, 187,404 copies in 2010 and 177,578 copies in 2011. In 2012 the circulation of the magazine was 157,979 copies. Its 2013 circulation dropped to 131,663 copies.

References

External links

* {{DEFAULTSORT:Valitut Palat 1945 establishments in Finland Conservatism in Finland Conservative magazines Finnish-language magazines Lifestyle magazines Magazines established in 1945 Magazines published in Helsinki Monthly magazines published in Finland

Valitut Palat ''Valitut Palat'' is a monthly general-interest family magazine published in Helsinki, Finland. It is the Finnish edition of ''Reader's Digest''. History and profile ''Valitut Palat'' was started by Sanoma in 1945, and the first issue appeared i ...

General interest digests