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Vaccine Choice Canada (VCC) is
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
's main anti-vaccination group. It was founded in the 1980s under the name Vaccination Risk Awareness Network (VRAN) and adopted its current name in 2014. The group has been contributing to
vaccine hesitancy Vaccine hesitancy is a delay in acceptance, or refusal, of vaccines despite the availability of vaccine services and supporting evidence. The term covers refusals to vaccinate, delaying vaccines, accepting vaccines but remaining uncertain abou ...
in Canada, encouraging citizens to forgo
immunization Immunization, or immunisation, is the process by which an individual's immune system becomes fortified against an infectious agent (known as the immunogen). When this system is exposed to molecules that are foreign to the body, called ''non-sel ...
and legislators to support anti-vaccine regulations and legislation.


Vaccine hesitancy

VCC spreads the discredited hypothesis that vaccination causes autism and denies that the introduction of vaccines led to a decline of the targeted diseases. They blame vaccination for a variety of ailments, including
autism spectrum disorder The autism spectrum, often referred to as just autism or in the context of a professional diagnosis autism spectrum disorder (ASD) or autism spectrum condition (ASC), is a neurodevelopmental disorder, neurodevelopmental condition (or conditions) ...
s,
learning disabilities Learning disability, learning disorder, or learning difficulty (British English) is a condition in the brain that causes difficulties comprehending or processing information and can be caused by several different factors. Given the "difficult ...
,
ADHD Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by excessive amounts of inattention, hyperactivity, and impulsivity that are pervasive, impairing in multiple contexts, and otherwise age-inapp ...
,
allergies Allergies, also known as allergic diseases, refer a number of conditions caused by the hypersensitivity of the immune system to typically harmless substances in the environment. These diseases include hay fever, food allergies, atopic derma ...
, and
asthma Asthma is a long-term inflammatory disease of the airways of the lungs. It is characterized by variable and recurring symptoms, reversible airflow obstruction, and easily triggered bronchospasms. Symptoms include episodes of wheezing, cou ...
. The group argues incorrectly that a vaccine against
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
is unnecessary. Late in the pandemic, it still repeated the discredited myth that the pandemic is no more severe than the flu. Although a small fraction of vaccine doses provoke serious adverse reactions, health professionals agree the benefits of being protected against a wide range of infectious diseases far outweigh the risks. Responding directly to communications from Vaccine Choice Canada, the
Public Health Agency of Canada The Public Health Agency of Canada (PHAC; french: Agence de la santé publique du Canada, ASPC) is an agency of the Government of Canada that is responsible for public health, emergency preparedness and response, and infectious and chronic diseas ...
stated that the science on vaccines is unequivocal, but laments the actions of "a small but vocal anti-vaccination community that spreads false information. They use powerful emotional images and misinformation with their message. This creates confusion and fear for parents who are trying to make the best decisions for the health and wellbeing of their children."
Timothy Caulfield Timothy Allen Caulfield (born 1963) is a Canadian professor of law at the University of Alberta, the research director of its Health Law Institute, and current Canada Research Chair in Health Law and Policy. He specializes in legal, policy and e ...
estimates the proportion of Canadians who exhibit vaccine hesitancy between 20 and 30 percent, connecting the anti-vaccination movement to a rise in populism and a mistrust in expertise. The
World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of h ...
has identified vaccine hesitancy as one of 2019's ten global health threats to watch.


Role in COVID-19 pandemic

Similarly to many anti-vaccination groups, Vaccine Choice Canada is opposing several measures instituted by public health authorities to limit the spread of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. Its President repeated some of the most widespread myths about the virus, including that it is no more dangerous than
influenza Influenza, commonly known as "the flu", is an infectious disease caused by influenza viruses. Symptoms range from mild to severe and often include fever, runny nose, sore throat, muscle pain, headache, coughing, and fatigue. These symptoms ...
and that developing a vaccine is therefore unnecessary. Influenza is actually responsible for 3,500 deaths in a typical year, while the death toll of four months of COVID-19 already exceeded 8,000 at that point. Jonathan Jarry from the
Office for Science and Society The Office for Science and Society (OSS) is an organization dedicated to science education, operating from Montreal's McGill University. Its staff and contributors use courses, mass media, special events and books to debunk pseudo-scientific my ...
warned that with anti-vaccination groups misrepresenting legitimate concerns about rushing vaccines into production as anti-vaccine arguments, "we have the beginnings of a perfect storm on our hands to fuel vaccine misinformation". Vaccine Choice Canada partnered newly-created group Hugs Over Masks, a newly-created group protesting against mandatory mask-wearing. With
Denis Rancourt Denis Rancourt is a former professor of physics at the University of Ottawa. Rancourt is widely known for his confrontations with his former employer, the University of Ottawa, over issues involving his grade inflation and "academic squatting," ...
and others, Vaccine Choice Canada tabled a lawsuit against most Canadian governments, seeking to have the courts strike down measures mandated by public health authorities, including regulations introducing the obligation to wear masks in interior public spaces that several provinces adopted. The lawsuit, filed in July 2020 by lawyer
Rocco Galati Rocco Galati (born 1959) is an Italian-born Canadian lawyer who specializes in cases involving constitutional law. Early life and education Galati was born in Calabria, Italy and his family immigrated to Canada in 1965. He graduated from McGill U ...
with the
Ontario Superior Court of Justice The Superior Court of Justice (French: ''Cour supérieure de justice'') is a superior court in Ontario. The Court sits in 52 locations across the province, including 17 Family Court locations, and consists of over 300 federally appointed judges. ...
, alleges lockdowns, physical distancing and mandatory masking violate the constitutional rights of Canadians. It also makes wider claims about a "New (Economic) World Order" and a "massive and concentrated push for mandatory vaccines of every human on the planet earth with concurrent electronic surveillance" at the behest of "global Billionaire, Corporate and Organizational Oligarchs", which refer to
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
widely shared on social media by a variety of fringe groups. The lawsuit also names the
Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. ...
, accusing the information network of a "
stalinist Stalinism is the means of governing and Marxist-Leninist policies implemented in the Soviet Union from 1927 to 1953 by Joseph Stalin. It included the creation of a one-party totalitarian police state, rapid industrialization, the theory o ...
" campaign to hide the truth about public health measures.


Public communications

Vaccine Choice Canada reaches the Canadian public mainline through the internet, with its website and
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
channels. However, it has recently experimented with other forms of public outreach. In February 2019, Vaccine Choice bought space on 50 billboards in the
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
area to broadcast anti-vaccine messages, such as one inviting parents to learn how to get around the obligation to vaccinate children in order to have them attend public schools. The messages displayed on the billboards were characterized as "half-truths" by Toronto's Associate Medical Officer of Health. The campaign was discontinued by
Outfront Media Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and tr ...
after a request from
Toronto City Council Toronto City Council is the governing body of the municipal government of Toronto, Ontario. Meeting at Toronto City Hall, it comprises 25 city councillors and the mayor of Toronto. The current term began on November 15, 2022. Structure The cur ...
. The campaign was denounced by Ontario's Minister of Health
Christine Elliott Christine Janice Elliott (born April 13, 1955) is a retired Canadian politician in Ontario who served as the 11th deputy premier of Ontario and the Ontario minister of health from 2018 to 2022. Elliott was elected to represent the riding of New ...
, who encouraged Ontarians to get inoculated. In August 2019, Vaccine Choice Canada admitted it had paid the expenses of American anti-vaccination activists coming to participate in parliamentary committee hearings on vaccine exemptions for school children in
New Brunswick New Brunswick (french: Nouveau-Brunswick, , locally ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. It is the only province with both English and ...
, including Bob Sears. During the hearings, VCC spokesperson Ted Kuntz indicated the group intended to take the province's government to court if it decided to eliminate non-medical exemptions.
New Brunswick New Brunswick (french: Nouveau-Brunswick, , locally ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. It is the only province with both English and ...
's Education Minister
Dominic Cardy Dominic William Cardy (born 25 July 1970) is a Canadian politician and Member of the Legislative Assembly of New Brunswick. From the 2018 New Brunswick general election until his expulsion from the caucus in October 2022, Cardy represented th ...
denounced the
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
presented by the witnesses: "If you believe in evidence-based decision-making, you have to look at the evidence, and the evidence is incontrovertible." Also in early 2019, Vaccine Choice wrote to
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
CEO
Mark Zuckerberg Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), o ...
to oppose upcoming changes that would make anti-vaccine messages less likely to be propagated by the social media platform, such as not sharing them as automatic recommendations. Speaking for VCC, Ted Kuntz equated these proposed changes in programming with censorship. A representative of the group also participated to a panel of anti-vaccination activists in Toronto, in April 2019. In October 2019, Vaccine Choice Canada held a rally in Toronto in support of a court case the group launched jointly with five parents against Ontario's Immunization of School Pupils Act, which requires that pupils must have received certain vaccines to attend the public school system. While legal experts believe the court challenge is unlikely to be successful, President of the
Ontario Medical Association The Ontario Medical Association (OMA) is a membership organization that represents the political, clinical and economic interests of Ontario physicians. Practising physicians, residents, and medical students enrolled in any of the six Ontario facu ...
Sohail Gandhi is concerned the increased visibility gained by the group may result in more
disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the L ...
about vaccines being disseminated to the public. Vaccine Choice issued "Adding Insult To Injury Awards" in 2016 and 2017 to media outlets that produced news reports it disliked. The host of one program was thus targeted,
The Sunday Edition ''The Sunday Edition'' is a television programme broadcast on the ITV (TV network), ITV Network in the United Kingdom focusing on political interview and discussion, produced by ITV Productions. The show was hosted by Andrew Rawnsley and Andrea ...
's Michael Enright, sarcastically accepted the award with pride, on behalf of the
Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. ...
. He took the opportunity to talk about pediatrician
Peter Hotez Peter Jay Hotez (born May 5, 1958) is an American scientist, pediatrician, and advocate in the fields of global health, vaccinology, and neglected tropical disease control. He serves as founding dean of the National School of Tropical Medicine, P ...
's warning that anti-vaccine campaigns will lead to serious outbreaks of
measles Measles is a highly contagious infectious disease caused by measles virus. Symptoms usually develop 10–12 days after exposure to an infected person and last 7–10 days. Initial symptoms typically include fever, often greater than , cough, ...
. The segment of the program VCC was reacting to was an interview with
Brendan Nyhan Brendan Nyhan (; born 1978) is an American political scientist and professor at Dartmouth College. He is also a liberal to moderate political blogger, author, and political columnist. He was born in Mountain View, California and now lives in Han ...
about the "
backfire effect Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring ...
".


See also

*
Vaccine hesitancy Vaccine hesitancy is a delay in acceptance, or refusal, of vaccines despite the availability of vaccine services and supporting evidence. The term covers refusals to vaccinate, delaying vaccines, accepting vaccines but remaining uncertain abou ...
*''
Science Moms ''Science Moms'' is a 2017 American documentary film about mothers who advocate for science-based decision-making concerning the health and nutrition of children. The film covers vaccines, autism, celebrity-endorsed health fads, cancer, aller ...
''


References

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Alt URL
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