VSCO (), formerly known as VSCO Cam, is a photography

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for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and Android devices. The app was created by Joel Flory and Greg Lutze. The VSCO app allows users to capture photos in the app and edit them, using preset

filters Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...

and editing tools.

History

Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011. VSCO was launched in 2012. It raised $40 million from investors in May 2014. In 2017, VSCO launched a subscription model. As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members. In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse. Visual Supply Company has locations in

Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...

, where it is headquartered, and

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. In December 2020 VSCO acquired AI-powered video editing app Trash. In April 2018, VSCO reached over 30 million users.

Usage

Users must sign up to get an account in order to use the app. Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only). The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint,

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, contrast, temperature, exposure, and other properties. Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll videos to their account on VSCO.

JPEG JPEG ( ) is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and imag ...

and

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image files can be used.

References

{{Reflist Photo software Mobile applications Android (operating system) software iOS software 2012 software American social networking websites Youth culture

History

Usage

See also

References