VR Ambarsar (previously known as Trilium Amritsar) is a flagship
shopping mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
of
Virtuous Retail situated in Circular Road,
Amritsar, Punjab
Amritsar (), historically also known as Rāmdāspur and colloquially as ''Ambarsar'', is the second largest city in the Indian state of Punjab, after Ludhiana. It is a major cultural, transportation and economic centre, located in the Majha ...
, India and is the largest mall in the Indian State of
Punjab
Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising ...
. The mall is spread over 6 floors, and includes 250+ brands, 12+ Fine Dine and a 6 screen
Inox multiplex.
Developed by
Tata Group
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...
, the mall was opened to public in 2013 as ''Trilium''. However, the group sold the mall in December 2019 for Rs. 700 Crore to
Virtuous Retail which re-branded the mall as their flagship ''VR Ambarsar''. The mall is spread over a gross sizeable area of 1 Million sqft making it one of the largest malls in the region.
About
The mall was originally planned and constructed by Tata Reality and Infrastructure Limited (TRIL). Beside the mall, the complex also hosts 5 star
Taj Swarna hotel owned by
Tata Group
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...
. The mall was formally inaugurated by the chief minister of Punjab
Parkash Singh Badal
Parkash Singh Badal ( pa, ਪ੍ਰਕਾਸ਼ ਸਿੰਘ ਬਾਦਲ; born 8 December 1927) is an Indian politician who was Chief Minister of Punjab state from 1970 to 1971, from 1977 to 1980, from 1997 to 2002, and from 2007 to 2017. He i ...
in February 2013.
Taj Swarna hotel in the complex was formally inaugurated later in January 2017, which as per the group serves
Amritsar
Amritsar (), historically also known as Rāmdāspur and colloquially as ''Ambarsar'', is the second largest city in the Indian state of Punjab, after Ludhiana. It is a major cultural, transportation and economic centre, located in the Majha r ...
and the adjoining cities of
Jalandhar
Jalandhar is the third most-populous city in the Indian state of Punjab and the largest city in Doaba region. Jalandhar lies alongside the Grand Trunk Road and is a well-connected rail and road junction. Jalandhar is northwest of the state ...
and
Ludhiana
Ludhiana ( ) is the most populous and the largest Cities in India, city in the Indian state of Punjab, India, Punjab. The city has an estimated population of 1,618,879 2011 Indian census, 2011 census and distributed over , making Ludhiana the ...
.
It is one of the few malls in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
which LEED compliant and earthquake resistant. The mall is spread over an area of 5.54 acre making it Punjab's largest mall
Acquisition
Tata Group
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...
, the original developer of the mall later sold the mall to
Virtuous Retail in December 2019 for a deal costing 100 Million USD (Rs. 700 Crore). This was
Virtuous Retail's 5th mall in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
after Chennai, Bengaluru, Surat and Mohali.
The group then re-branded the mall from "Trilium Mall" to its flagship brand "VR Ambarsar".
Entertainment
Stores in the mall are all major key international and national brands across key retail, lifestyle and entertainment. The mall houses over 250 International brands in over 100 stores. The mall also hosts a six screen multiplex by
Inox. The architecture of mall consists of two identical blocks-Block A and Block B both of which are inter-connected to each other by aerobridges across multiple floors. Behind both blocks, stands the Taj Swarna hotel which continues to be owned by
Taj Hotels
Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. Incorporated by Jamsetji Tata in 1902, the company is a part of the Tata Group, one of India's largest business cong ...
. Apart from these, the mall will host a food court with seating capacity of over 800, hypermarket, departmental stores and family entertainment centre.
Tata Realty launches mall in Amritsar - The Economic Times
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Events
This is the list of some of the notable events in the mall:
*Gurupurab Specials (November 2020)
*Punjabi Virsa (April 2016)
*Summer Fest (June 2015)
*Videocon Connect Contest (March 2015)
*Trilium Women of Now Awards in Association with 92.7 Big FM (March 2015)
*Drawing Competition (March 2015)
*Acting Workshop (January 2015)
*Khushiyan di Lohri (January 2015)
*SAM Event (August 2014)
*Summer Toon Fest (June 2014)
*The Pakistan Show (May 2014)
*Miss Amritsar 2013 Grand Finale (December 2013)
References
{{coord missing, Punjab (India)
2013 establishments in Punjab, India
Shopping malls in Punjab, India
Amritsar