VPL (Visible Panty Line) is an American

fashion label Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and plac ...

founded in 2003 based on the idea of underwear as outerwear. VPL is certified as B Corporation in 2016 and benefits various causes including women's education. The brand is known for its avant-garde and experimental designs that blend fashion and function.

Meaning

VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics.

Design and production process

VPL advocates sustainable production and slow designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdale's, Nordstrom, and Harvey Nichols. It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to various causes and nonprofit organizations. Since 2021, digitized VPL designs and patterns have been made available for download on the platform of Yabbey, one of the largest online fashion design, patterns and instruction resources, and VPL products have been produced by over 1,000 makers from over 40 countries. VPL today relies on the decentralized production model for sustainability.

Movies, TVs, campaign, and celebrities

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Health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...

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Shay Mitchell Shannon Ashley Garcia "Shay" Mitchell (born April 10, 1987) is a Canadian actress and model. She rose to prominence for her role as Emily Fields in the mystery thriller drama series ''Pretty Little Liars'' (2010–2017), which earned her nomi ...

Self The self is an individual as the object of that individual’s own reflective consciousness. Since the ''self'' is a reference by a subject to the same subject, this reference is necessarily subjective. The sense of having a self—or ''selfhood ...

'' * Priyanka Chopra

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

'' Quantico'' *

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campaign * Victoria Beckham ''W'' Magazine *

Gwen Stefani Gwen Renée Stefani (; born October 3, 1969) is an American singer, songwriter, fashion designer and actress. She is a co-founder, lead vocalist, and the primary songwriter of the band No Doubt, whose singles include "Just a Girl", "Spiderwebs ...

wearing VPL for Sweet Escape campaign *

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

on the cover of '' Vanity Fair'' *

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

wearing VPL on stage in Athens *

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

* Christy Turlington in ''

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

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Tilda Swinton Katherine Matilda Swinton (born 5 November 1960) is a British actress. Known for her roles in independent films and blockbusters, she has received various accolades, including an Academy Award and a British Academy Film Award, in addition to ...

in ''W'' Magazine *

Sophia Bush Sophia Anna Bush Hughes (born July 8, 1982) is an American actress. She starred as Brooke Davis in The WB/ CW drama series ''One Tree Hill'' (2003–2012), and as Erin Lindsay in the NBC police procedural drama series ''Chicago P.D.'' (2014– ...

in ''One Tree Hill'' * Jessica Alba in '' GQ'' * Scarlett Johansson cover in ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...

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Jennifer Lawrence Jennifer Shrader Lawrence (born August 15, 1990) is an American actress. The world's highest-paid actress in 2015 and 2016, her films have grossed over $6 billion worldwide to date. She appeared in ''Time''s 100 most influential people i ...

in '' The Hunger Games'' * Blake Lively in '' Gossip Girl''

Awards

* In 2006 VPL received an Ecco Domani Fashion Foundation award. * In 2007 VPL was one of the top 10 finalists of CFDA / Vogue Fashion Award. * In 2011 Finalist for WGSN Global Fashion Award for Outstanding New Store * 2012 Finalist for Woolmark Prize * 2012 Winner of CFDA/Lexus Eco Challenge

Brands

*VPL Collection (beige label, top-end designer line)

References

External links

*{{official website, http://www.vplstore.com Clothing brands of the United States Clothing companies based in New York City Companies based in Los Angeles Underwear brands 2003 establishments in New York (state)