VB Rocks
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VB Rocks was a fashion line designed by
Victoria Beckham Victoria Caroline Beckham (; born 17 April 1974) is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. Wi ...
for
Rock and Republic Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic's line of jeans and casual wear " VB Rocks" was designed by singe ...
.


History

In 2004, after ending her music career,
Victoria Beckham Victoria Caroline Beckham (; born 17 April 1974) is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. Wi ...
teamed up with
Rock and Republic Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms. Rock & Republic's line of jeans and casual wear " VB Rocks" was designed by singe ...
to design her own line of
jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...
. The original jeans were designed for women to 'lift their bum'. Different types of washes were used and Victoria's Crown logo was put on the back pocket. The jeans were high-end, retailing for $300. The first jeans (originally 2 designs) and T-shirt (with the VB logo) were released in the UK right before the
Christmas Shopping Season The Christmas season or the festive season (also known in some countries as the holiday season or the holidays) is an annually recurring period recognized in many Western and other countries that is generally considered to run from late November ...
. Later the line was released in
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
and finally the
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
In late 2005, Victoria had her first fashion show with her designs on the runway. These included jackets, T-shirts, jeans, and skirts; all of which have yet to be released to the public. In 2006, VB Rocks expanded to include a full women's line, children's wear, and men's jeans. As of 2008, the line has since been discontinued. But Victoria continues to design fashion today.


References


External links


Rock and Republic official site
{{Victoria Beckham Clothing brands Jeans Victoria Beckham