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Geeknet, Inc. is an American company that is a subsidiary of
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stor ...
based in
Fairfax County, Virginia Fairfax County, officially the County of Fairfax, is a County (United States), county in the Commonwealth (U.S. state), Commonwealth of Virginia. With a population of 1,150,309 as of the 2020 United States census, 2020 census, it is the most p ...
. The company was formerly known as VA Research, VA Linux Systems, VA Software, and SourceForge, Inc.


History


VA Research

VA Research was founded in November 1993 by
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
graduate student
Larry Augustin Larry Augustin (born October 10, 1962) is a former VP at Amazon Web Services. He formerly was the chairman of the board of directors of SugarCRM. He is a former venture capitalist and the founder of VA Software (now Geeknet). During the height ...
and James Vera. Augustin was a Stanford colleague of
Jerry Yang Jerry Chih-Yuan Yang (; born Yang Chih-Yuan; November 6, 1968) is a Taiwanese-born American billionaire computer programmer, internet entrepreneur, and venture capitalist. He is the co-founder and former CEO of Yahoo! Inc. and founding partne ...
and
David Filo David Robert Filo (born April 20, 1966) is an American billionaire businessman and the co-founder of Yahoo! with classmate Jerry Yang. His Filo Server Program, written in the C programming language, was the server-side software used to dynamica ...
, the founders of
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
. VA Research started to build and sell
personal computer A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...
systems installed with the
Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...
operating system An operating system (OS) is system software that manages computer hardware and software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ...
, as an alternative to more expensive
Unix Unix (, ; trademarked as UNIX) is a family of multitasking, multi-user computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, a ...
workstations that were available at the time. During its initial years of operation, the business was profitable and grew quickly, with over $100 million in sales and a 10% profit margin in 1998. It was the vendor of pre-installed Linux computers, with approximately 20% of the Linux hardware market. In October 1998, the company received investments of $5.4 million from
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
and
Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...
. In March and April 1999, VA Research purchased Enlightenment Solutions, marketing company Electric Lichen L.L.C., and VA's top competitor, Linux Hardware Solutions. That year, VA Research also won a business-plan competition for the right to operate the linux.com domain. In May 1999, VA created a Linux Labs division, hiring former linux.com domain holder and programmer Fred van Kempen, and programmers
Jon "maddog" Hall Jon "maddog" Hall (born 7 August 1950) is the board chair for the Linux Professional Institute. Early life Hall helped his father assemble toys at a toy store, and had three years of high school electronics shop. Career The nickname "madd ...
, Geoff "Mandrake" Harrison, Jeremy Allison, Richard Morrell (who would later create Smoothwall as a project at VA Linux) and San "nettwerk" Mehat. In the summer of 1999, programmers Tony Guntharp, Uriah Welcome, Tim Perdue and Drew Streib began designing and developing
SourceForge SourceForge is a web service founded by Geoffrey B. Jeffery, Tim Perdue, and Drew Streib in November 1999. SourceForge provides a centralized software discovery platform, including an online platform for managing and hosting open-source soft ...
. SourceForge was released to the public at Comdex on November 17, 1999. VA began porting Linux to the new
IA-64 IA-64 (Intel Itanium architecture) is the instruction set architecture (ISA) of the discontinued Itanium family of 64-bit Intel microprocessors. The basic ISA specification originated at Hewlett-Packard (HP), and was subsequently implemented by ...
processor architecture in earnest. Intel and Sequoia, along with
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
and other investors, added an additional $25 million investment in June 1999.


Initial public offering

The company's customers included
Akamai Technologies Akamai Technologies, Inc. is an American company specialized in content delivery networkJ. Dilley, B. Maggs, J. Parikh, H. Prokop, R. Sitaraman, and B. Weihl. (CDN), cybersecurity, DDoS mitigation, and cloud services. It is headquartered in ...
and eToys. The company changed its name to VA Linux Systems. On December 9, 1999, the company became a
public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
. The company raised $132 million, offering shares at $30/share, but the shares opened for trading at $299/share, before closing at $239.25/share, or 698% above the IPO price, breaking a record for the largest first day gain. Larry Augustin, the 38-year old founder and chief executive officer of the company, became a billionaire on paper and a 26-year old web developer at the company said she was worth $10 million on paper. By August 2000, the shares were trading at $40 each and only 24
mutual fund A mutual fund is an investment fund that pools money from many investors to purchase Security (finance), securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV in ...
s held the stock. On December 8, 2000, one year later, after the bursting of the dot com bubble, shares traded at $8.49/share. In January 2001, the stock traded at $7.13/share. By December 2002, it was worth just $1.19/share.


Acquisition of Andover.net

On February 3, 2000, the company announced that it was acquiring Andover.net for $800 million, a month after it became a public company. This acquisition gave VA Linux popular online media properties such as
Slashdot ''Slashdot'' (sometimes abbreviated as ''/.'') is a social news website that originally billed itself as "News for Nerds. Stuff that Matters". It features news stories on science, technology, and politics that are submitted and evaluated by site ...
, Andover News Network,
Freshmeat Freecode, formerly Freshmeat, was a website owned by BIZX, Inc., hosting mainly open-source software for programmers and developers. Among other things, the site also hosted user reviews and discussions. While a majority of the software covered ...
, NewsForge (became a mirror of linux.com in 2007, mirrors geeknet.com since 2010), linux.com,
ThinkGeek ThinkGeek was an American retailer that catered to computer enthusiasts and " geek culture". Described as a " Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner c ...
, and a variety of online software development resources. With this acquisition came a stable of writers such as
Rob Malda Rob Malda (born May 10, 1976), also known as CmdrTaco, is an American Internet content author, and former editor-in-chief of the website Slashdot. Career Malda is an alumnus of Hope College and Holland Christian High School. In 1997, Malda an ...
, Robin Miller ( Roblimo), Jack Bryar, Rod Amis, Jon Katz, and " CowboyNeal". The acquisition eventually allowed the company to shift its business model from Linux-based product sales to specialty media and software development support.


Japanese partnership

In September 2000, in partnership with
Sumitomo Corporation is one of the largest worldwide '' sōgō shōsha'' general trading companies, and is a diversified corporation. The company was incorporated in 1919 and is a member company of the Sumitomo Group. It is listed on three Japanese stock exchange ...
, the company created a Japanese subsidiary, VA Linux Systems Japan KK, to promote Linux systems in Japan.


Sales growth

The company's sales grew to $17.7 million in 1999, up from $5.5 million in fiscal 1998. In fiscal 2000, the company's sales were $120.3 million.


VA Software

By 2001, VA Linux's original equipment and systems business model encountered stiff competition from other hardware vendors, such as
Dell Dell Inc. is an American technology company that develops, sells, repairs, and supports personal computers (PCs), Server (computing), servers, data storage devices, network switches, software, computer peripherals including printers and webcam ...
, that now offered Linux as a pre-installed operating system. On June 26, 2001, VA Linux decided that it would leave the systems-hardware business and focus on software development. During the summer of 2001, all 153 of the hardware-focused employees were dismissed as a result of this shift in the company's business model. On December 6, 2001, the company formally changed its name to VA Software, recognizing that the majority of the business was now software development and specialty news and information services. However, the company's
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
ese subsidiary still uses the name "VA Linux Systems Japan K.K." On January 2, 2002, the company's stock price plunged 42% after an earnings warning.


SourceForge and OSDN

In December 2003, VA Software marketed a proprietary SourceForge Enterprise Edition, re-written in
Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
for
offshore outsourcing Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another. ...
software development. By April 2004, the company focused on SourceForge, an online software application, and OSDN, a group of websites catering to people in the information technology and software development industries, which was renamed to Open Source Technology Group (OSTG). At that time, the stock was trading at $1.94/share. In January 2006, VA Software sold Animation Factory to Jupitermedia Corporation. On April 24, 2007, the company sold SourceForge Enterprise Edition to CollabNet. On May 24, 2007, VA Software changed its name to SourceForge Inc. and merged with OSTG. On January 5, 2009, Scott Kauffman was appointed president and chief executive officer of SourceForge.


Geeknet

In November 2009, SourceForge, Inc. changed its name to Geeknet, Inc. Geeknet president and chief executive officer Scott Kauffman resigned on August 4, 2010, and was replaced by executive chairman
Kenneth Langone Kenneth Gerard Langone Sr. KSG (born September 16, 1935) is an American billionaire businessman best known for organizing financing for the founders of The Home Depot. He is a major donor to the Republican Party. Early life Langone was born in ...
and the company changed its
ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded Share (finance), shares of a particular stock or Security (finance), security on a particular stock exchange. Ticker symbols are arrangements of symbols ...
to GKNT. On August 10, 2010, Jason Baird, the chief operations officer, and Michael Rudolph, the chief marketing officer resigned, both effective 31 August 2010. Jay Seirmarco, the chief technology officer also resigned, effective September 30, 2010. Effective January 31, 2011, Geeknet appointed Matthew C. Blank, former chief executive officer and chairman of Showtime Networks as a member of its board of directors. Later in 2011, the company renamed its Freshmeat website to Freecode. In September 2012, Slashdot, SourceForge, and Freecode were sold to Dice Holdings for $20 million, leaving
ThinkGeek ThinkGeek was an American retailer that catered to computer enthusiasts and " geek culture". Described as a " Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner c ...
as the sole property of Geeknet. On May 26, 2015, it was announced that pop culture-oriented retailer
Hot Topic Hot Topic, Inc. is an American fast-fashion company specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in rock music and video gaming, and most of the ...
had made an offer to acquire Geeknet for $17.50 per-share, valuing the company at $122 million. However, on May 29, 2015, it was revealed that an unspecified company had made a counter-offer of $20 per-share; Hot Topic was given until June 1, 2015, to exceed this new offer. On June 2, 2015, it was announced that video game retail chain
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stor ...
would acquire Geeknet for $140 million, paying $20 per share. The deal closed on July 17, 2015.


References


External links

*
VA Linux Systems Japan K.K.
{{Dot-com Bubble 1993 establishments in California 2015 disestablishments in California 1993 establishments in Virginia 2015 disestablishments in Virginia 1999 initial public offerings 2015 mergers and acquisitions Companies formerly listed on the Nasdaq American companies established in 1993 American companies disestablished in 2015 Companies based in Fairfax County, Virginia Computer companies established in 1993 Computer companies disestablished in 2015 Defunct computer companies of the United States Defunct computer hardware companies Defunct software companies of the United States GameStop Linux companies Online publishing companies of the United States Online retailers of the United States Retail companies established in 1993 Software companies based in Virginia Software companies established in 1993 Software companies disestablished in 2015