v2food is an

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

-based producer of plant-based

meat substitutes A meat alternative or meat substitute (also called plant-based meat or fake meat, sometimes pejoratively) is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat alternatives typically approximate qua ...

. It is a partnership between Jack Cowin's Competitive Foods Australia and

CSIRO The Commonwealth Scientific and Industrial Research Organisation (CSIRO) is an Australian Government The Australian Government, also known as the Commonwealth Government, is the national government of Australia, a federal parliamentar ...

's investment fund Main Sequence Ventures. The company produces plant-based

meat alternative A meat alternative or meat substitute (also called plant-based meat or fake meat, sometimes pejoratively) is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat alternatives typically approximate qua ...

products using protein extracted from

legume A legume () is a plant in the family Fabaceae (or Leguminosae), or the fruit or seed of such a plant. When used as a dry grain, the seed is also called a pulse. Legumes are grown agriculturally, primarily for human consumption, for livestock f ...

History

v2food was founded in January 2019 out of a partnership between Jack Cowin's Competitive Foods and CSIRO's investment fund Main Sequence Ventures. Jack Cowin's company also owns

Hungry Jack's Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly-owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub- ...

, the master franchisee of

Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...

in Australia. CSIRO entered into an arrangement where the organization would generate research in exchange for an equity stake of the company. Founder Nick Hazell also serves as CEO of v2food. Competitive Foods currently operates a facility in Brisbane. In 2019 the

Australian Financial Review ''The Australian Financial Review'' (abbreviated to the ''AFR'') is an Australian business-focused, compact daily newspaper covering the current business and economic affairs of Australia and the world. The newspaper is based in Sydney, New Sou ...

reported that a factory to supply v2food would break ground before the end of 2019. The factory will produce hamburger patties processed from grain legumes. The

Wodonga Wodonga (Pallanganmiddang language, Waywurru: ''Wordonga'') is a city on the Victoria (Australia), Victorian side of the border with New South Wales, north-east of Melbourne, Australia. It is located wholly within the boundaries of the City of ...

factory is expected to open in 2021. The company intends to expand its reach into China and other parts of Asia.

Products

Hungry Jack's launched v2food's first product in October 2019, the "Rebel Whopper", a meat-free alternative to the fast food company's signature

Whopper The Whopper is the signature hamburger and an associated product line sold by international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulatio ...

burger. v2food's burger patties later became available at Soul Burger and

Burger Urge Burger Urge is a Brisbane, Australia-based Gourmet Burger chain founded by brothers Sean and Colby Carthew in 2007, as a small local restaurant on Brunswick Street, Fortitude Valley Fortitude Valley (often called "The Valley" by local resi ...

outlets, as well as New Zealand Burger King restaurants from January 2020. In late 2020 Burger King launched the "Plant-Based Whopper" featuring v2food's patties in the Philippines and Japan. In April 2020 v2food's mince product became available in

meal kit A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare homecooked meals. Services that send pre-cooked meals ...

s from Marley Spoon. Their mince and burger patties became available in Woolworths and Coles supermarkets later that same year. The company released a sausage product in 2021.

References

{{Reflist

External links

www.v2food.com
Food and drink companies established in 2019 Food manufacturers of Australia Australian companies established in 2019 Meat substitutes Vegetarian companies and establishments

History

Products

See also

References

External links