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The 2004 United States presidential election in New Hampshire took place on November 2, 2004, and was part of the 2004 United States presidential election. Voters chose four representatives, or electors to the Electoral College, who voted for
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
and
vice president A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
.
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
was won by Democratic nominee
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
by a 1.4% margin of victory. Prior to the election, most news organizations considered it as a
swing state In American politics, the term swing state (also known as battleground state or purple state) refers to any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often referring to pres ...
. Traditionally a more
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
leaning state of the heavily Democratic
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the Can ...
region, it was the only state in all of the Northeast to vote Republican in
2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from S ...
. The state is considered to be more fiscally conservative than its neighbors in
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the Can ...
. However, like the rest of New England, it is considerably more liberal on social issues, which benefits Democratic candidates. New Hampshire was the only state that Bush won in the 2000 presidential election but lost in the 2004 presidential election. Kerry's victory in the state, off the heels of Bush's statewide victory in the 2000 presidential election, makes New Hampshire the only state in the union to vote for the loser of the national popular vote in both 2000 and 2004. Bush became the first Republican to ever win a presidential election without carrying New Hampshire. He was also the second consecutive Republican president (after his father) to lose New Hampshire in his second election after winning it in his first. This was also the first time since
1848 1848 is historically famous for the wave of revolutions, a series of widespread struggles for more liberal governments, which broke out from Brazil to Hungary; although most failed in their immediate aims, they significantly altered the polit ...
that a losing Democrat would carry New Hampshire, and the first time since
1976 Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 ...
that the state would back the losing candidate in a presidential election, this also occurred in 2016. It also remains the only time in history that a Republican has won the popular vote without carrying the Granite State.


Primaries


Democratic primary

The 2004
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
Democratic Primary was held on January 27, 2004. Taking place 8 days after the
Iowa caucuses The Iowa caucuses are biennial electoral events for members of the Democratic and Republican parties in the U.S. state of Iowa. Unlike primary elections in most other U.S. states, where registered voters go to polling places to cast ballot ...
, it marked the second contest to take place during the Democratic party's 2004 primary season, as well as the first actual primary to take place.


Polling

Primary polling taken by American Research Group during the last few days of campaigning (January 23 to January 27, 2004) showed that former New Hampshire poll leader as well as national leader Howard Dean was steadily gaining ground to catch up to now front-runner John Kerry. Gathered from ARG's 2004 NH Democratic Tracking Poll ''Margin of Error +/- 4'' Tracking polling showed that Dean had been catching up to Kerry in the days before the primary, cutting Kerry's 18 point lead to 10 points in a matter of days. With Dean dropping and Kerry rising, it became apparent that the battle for 1st place in New Hampshire would be close. Also, for third place, Wesley Clark, John Edwards and Joe Lieberman were the only ones fighting for third. With Clark and Edwards both taking hits going into the primary, a Lieberman on the rise, the fight for 1st place and third place, according to polls would be intense.


Results

As results began to come in during Primary night, it became apparent Kerry had won the primary and was promptly projected the winner by several media outlets. Dean finished in second place. Clark and Edwards were in a dead-lock for third place, with both candidates at 12% during the night. Earlier returns showed Lieberman in a stronger position to tie with Clark and Edwards, allowing him to declare to his supporters that it was "a three-way split decision for third place." As final results were being tallied, Kerry won the primary with 84,277 votes and 38%, Dean finished second, with 57,761 and 26%, and Clark narrowly defeated Edwards for third place, with 27,314 votes and 12%. Lieberman had fallen back in the count and didn't even reach 10%.


=Exit Polling

= ''Source: CNN.com 2004 Primaries'' Kerry won huge margins of support amongst almost all constituencies, with his only weak point amongst Republicans, who made up 4% of the voting block and was Lieberman's strongest point. Dean repeatedly came distant second or third for almost all categories of voters. Edwards defeated Clark amongst male voters as well as voters under 65, but only by a very tiny margin. Lieberman finished in a distant third in almost all categories except for Republicans, in which he nearly defeated John Kerry.


Campaign


Predictions

There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day. # D.C. Political Report: Slight Democrat #
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
: Toss-up #
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
: Kerry #
Cook Political Report ''The Cook Political Report with Amy Walter'' is an American online newsletter that analyzes elections and campaigns for the U.S. Presidency, the United States Senate, the United States House of Representatives, and U.S. governors' offices. Sel ...
: Toss-up #
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...
: Toss-up #
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
: Toss-up #
Rasmussen Reports Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, ...
: Toss-up #
Research 2000 Research 2000 was a U.S. opinion polling and marketing research company based in Olney, Maryland. It began doing research on upcoming elections in 1999 after its President, Del Ali, moved on from Mason-Dixon Political Media Research. Research ...
: Toss-up #
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large na ...
: Battleground #
Washington Times ''The Washington Times'' is an American conservative daily newspaper published in Washington, D.C., that covers general interest topics with a particular emphasis on national politics. Its broadsheet daily edition is distributed throughout ...
: Battleground #
Zogby International John J. Zogby (born September 3, 1948) is an American public opinion pollster, author, and public speaker. He is founder of the Zogby International poll, and he serves as a senior partner at John Zogby Strategies, a full-service marketing and p ...
: Kerry # Washington Dispatch: Kerry


Polling

Pre-election polling was back and forth, with no clear indication who would end up winning the state. The final 3 polls averaged Kerry leading 48% to 47%, with the undecided voters, making up just 3%, deciding the election.


Fundraising

Bush raised $598,474. Kerry raised $766,720.


Advertising and visits

Bush visited the state 6 times, while Kerry visited the state 4 times. Each campaign spent between $100,000 to $300,000 each week.


Analysis

New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
, historically considered to be a more conservative state compared to the rest of New England, had by the early 2000s become a swing state in presidential elections, having voted for Democrat
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
twice in the 1990s but narrowly choosing Republican
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
in 2000. However the state began heavily trending Democratic after 2000. Bush's approval ratings were consistently below 50% in 2004. Also, polling in the state consistently showed Kerry leading, and with between 47% to 50% of the vote. On election day, Kerry won with just over 50% of the vote, with a small margin of victory, as expected from the polls. Major factors include Bush's lower approval ratings and just 1% who voted for third-party candidates, unlike 2000 when over 4% of the people voted for an independent. Kerry won 6 of the 10 counties. Most of the counties were won and lost by small margins. Kerry's key to victory was winning Cheshire County with over 59%. Bush's best performance was in Belknap County, which he won with over 55% and carrying every single town. Bush won
New Hampshire's 1st congressional district New Hampshire's 1st congressional district covers parts of Southern New Hampshire and the eastern portion of the state. The district contains parts of Hillsborough, Rockingham, Merrimack, Grafton, and Belknap counties; and the entirety of ...
, and Kerry won
New Hampshire's 2nd congressional district New Hampshire's 2nd congressional district covers the western, northern, and some southern parts of New Hampshire. It includes the state's second-largest city, Nashua, as well as the state capital, Concord. It is currently represented in the Un ...
. This was also the first presidential election since
1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – " Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * Janu ...
when Coos County would back the losing candidate (thus making Bush the first Republican since 1968 to win the White House without carrying this county), and only the second time since
1892 Events January–March * January 1 – Ellis Island begins accommodating immigrants to the United States. * February 1 - The historic Enterprise Bar and Grill was established in Rico, Colorado. * February 27 – Rudolf Diesel applies fo ...
when that would occur overall. This would later be repeated when
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
won the county over Joe Biden in
2020 2020 was heavily defined by the COVID-19 pandemic, which led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the Great Depression in t ...
despite losing the presidential election that year. Bush became the first ever Republican to win the White House without carrying Sullivan County.


Results


By county


Counties that flipped from Republican to Democratic

* Coös County (largest municipality:
Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...
) * Sullivan County (largest municipality: Claremont)


By congressional district

Bush and Kerry each won a congressional district. Kerry won a district held by a Republican.


Electors

Technically the voters of NH cast their ballots for electors: representatives to the Electoral College. NH is allocated 4 electors because it has 2
congressional districts Congressional districts, also known as electoral districts and legislative districts, electorates, or wards in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional bod ...
and 2 senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 4 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 4 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a
faithless elector In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
. The electors of each state and the
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols. The following were the members of the Electoral College from the state. All 4 were pledged for Kerry/Edwards: #
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American retired educator and politician serving as the senior United States senator from New Hampshire since 2009. A member of the Democratic Party, Shaheen served as the 78 ...
# Peter Burling # Judy Reardon # James Ryan


See also

*
Presidency of George W. Bush George W. Bush's tenure as the 43rd president of the United States began with his first inauguration on January 20, 2001, and ended on January 20, 2009. Bush, a Republican from Texas, took office following a narrow victory over Democratic i ...
*
United States presidential elections in New Hampshire Following is a table of United States presidential elections in New Hampshire, ordered by year. Since its admission to statehood in 1788, New Hampshire has participated in every U.S. presidential election. Winners of the state are in bold. Elect ...


References

{{2004 U.S. presidential election
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...
2004 2004 New Hampshire elections