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United Biscuits (UB) is a British multinational food manufacturer, makers of
McVitie's McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites ...
biscuits,
Jacob's Jacob's is a brand name for several lines of biscuits and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. ...
Cream Crackers Cream cracker is a flat, usually square, savoury biscuit. The name "cream crackers" refers to the method in which the mixture is creamed during manufacture. The cream cracker is traditionally prepared using fermented dough. They are made from ...
, and
Twiglets Twiglets are a wheat-based snack marketed in the United Kingdom that have a "distinctive knobbly shape" similar to that of twigs and a speckled-brown-over-pale-colour appearance. The taste of Twiglets, which has been compared to that of Marmite, ...
. The company was listed on the
London Stock Exchange London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St Pau ...
and was once a constituent of the
FTSE 100 Index The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is a share index of the 100 companies listed on the London Stock Exchange with (in principle) the highest market ...
. In November 2014, the company was acquired by
Yıldız Holding Yıldız Holding is a Turkish conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity and real estate operations. Yıldız Holding is among the larg ...
and is now part of
Pladis Pladis Global (styled as pladis) is a British confectionery and snack foods company encompassing United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company. It was formed in January 2016 as a subsidiary of Yıldız Holding with its ...
. United Biscuits manufactures in a number of countries across Europe, such as the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
. It also has a manufacturing site in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. Its company's
headquarters Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...
is in
Chiswick Business Park Chiswick Business Park is a business park in Gunnersbury, West London, fronting on to Chiswick High Road. History Bus maintenance site The land on which the Chiswick Business Park was built had been owned by the Rothschild family and planted ...
in West London.


History

United Biscuits (UB) was formed in 1948 by a merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang. In 1962, William Crawford & Sons, a business founded in
Leith Leith (; gd, Lìte) is a port area in the north of the city of Edinburgh, Scotland, founded at the mouth of the Water of Leith. In 2021, it was ranked by '' Time Out'' as one of the top five neighbourhoods to live in the world. The earliest ...
,
Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
in 1813 which was best known for its
shortbread Shortbread or shortie is a traditional Scottish biscuit usually made from one part white sugar, two parts butter, and three to four parts plain wheat flour. Unlike many other biscuits and baked goods, shortbread does not contain any leavening, ...
, was acquired by United Biscuits for £6 million. In 1965, the company also acquired William MacDonald & Sons for £2.8 million, and brought the Penguin brand to the group. The company was listed on the
London Stock Exchange London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St Pau ...
as United biscuits plc on 27 July 1948. In 1972, United Biscuits acquired ''Carr's of Carlisle'', makers of Table Water biscuits, from
James Goldsmith Sir James Michael Goldsmith (26 February 1933 – 18 July 1997) was a French-British financier, tycoon''Billionaire: The Life and Times of Sir James Goldsmith'' by Ivan Fallon and politician who was a member of the Goldsmith family. His contr ...
's
Cavenham Foods Cavenham Foods was one of the United Kingdom's largest food processing businesses. History The company was founded by Sir James Goldsmith in 1965 when he bought up a series of bakeries. In 1971 Cavenham acquired the Bovril Company but then sold ...
for £2.75 million. Two years later in 1974, it acquired the US-based
Keebler Company The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Bisc ...
for $53 million. It also owned the
Wimpy Bar Wimpy is a fast-food chain that was founded in the United States. It found its success internationally, mainly in the United Kingdom and South Africa. It has changed between being a table-service establishment and counter-service establishment ...
fast food restaurant chain between 1977 and 1989.Information on Wimpy's Franchise
",''Caterer Search''. Retrieved on 29 January 2008.
United Biscuits acquired the frozen food company Ross Young's from
Hanson Hanson or Hansson may refer to: People * Hanson (surname) * Hansson (surname) * Hanson (wrestler), ringname of an American professional wrestler Musical groups * Hanson (band), an American pop rock band * Hanson (UK band), an English rock ...
in 1988 for £335 million. It sold Keebler for $500 million in 1995 after giving up efforts to break into the American market. United Biscuits was de-listed from the London Stock Exchange and acquired in May 2000 by Finalrealm, a consortium of financial investors, as well as
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...
Holdings Corporation. As part of the transaction, UB acquired Nabisco's European businesses and divested several part of its international business in
Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion#Europe, subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, ...
,
continental Europe Continental Europe or mainland Europe is the contiguous continent of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by ...
, Asia (Keebler Malaysia and Singapore), several brands including TUC and 70% shareholding in
Fazer Fazer () is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionery" in central Helsinki. Today, it employs over ten thousand people across Finland, Sweden, R ...
Keksit (Biscuit) in Finland to
Groupe Danone A group is a military unit or a military formation that is most often associated with military aviation. Air and aviation groups The terms group and wing differ significantly from one country to another, as well as between different branches ...
and Far East (China, Hong Kong, and Taiwan) to Nabisco. The company sold
Young's Bluecrest Young's Seafood Ltd. is a British producer and distributor of frozen, fresh, and chilled seafood, supplying approximately 40% of all the fish eaten in the United Kingdom every year. It is headquartered in Grimsby, England. The company as it is to ...
in 2001, in order to concentrate on the sweet biscuit sector. In September 2004, United Biscuits bought the UK portion of
Groupe Danone A group is a military unit or a military formation that is most often associated with military aviation. Air and aviation groups The terms group and wing differ significantly from one country to another, as well as between different branches ...
's Jacob's Biscuit Group for £240 million, including Cream Crackers and Twiglets. In July 2006, the company sold its Southern European biscuits business to
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
, which in turn left the owner syndicate. In October 2006, MidOcean Partners sold the company to a consortium made up of the
Blackstone Group Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate b ...
and
PAI Partners PAI Partners is a French private equity firm based in Paris, France. It is one of the oldest firms in the sector, with its origins dating back to Paribas Affaires Industrielles, the historical principal investment activity of Paribas, which sta ...
. The deal was completed in December 2006. In December 2012 UB agreed the sale of its
KP Snacks KP Snacks is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The ''KP'' stands for “Kenyon Produce”. The company is based in Slough, England, UK. History The company was founded in ...
business to
Intersnack Intersnack Group GmbH & Co. KG is a German snack food company that annually produces around 600,000 tonnes of snacks including potato chips, nuts, baked products and specialty snacks. The company is privately owned and has in excess of 8,000 em ...
for £500 million. On 3 November 2014, private equity funds managed by Blackstone and
PAI Partners PAI Partners is a French private equity firm based in Paris, France. It is one of the oldest firms in the sector, with its origins dating back to Paribas Affaires Industrielles, the historical principal investment activity of Paribas, which sta ...
announced the sale of United Biscuits to
Yıldız Holding Yıldız Holding is a Turkish conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity and real estate operations. Yıldız Holding is among the larg ...
.


Operations

The core of the business is in the United Kingdom, where it produces biscuits under a number of brand names including:
McVitie's McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites ...
biscuits and
Jacob's Jacob's is a brand name for several lines of biscuits and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. ...
Cream Crackers Cream cracker is a flat, usually square, savoury biscuit. The name "cream crackers" refers to the method in which the mixture is creamed during manufacture. The cream cracker is traditionally prepared using fermented dough. They are made from ...
. The company manufactures in a number of countries across Europe, such as the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
. It also has a manufacturing site in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. The company's
headquarters Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the to ...
is in
Chiswick Business Park Chiswick Business Park is a business park in Gunnersbury, West London, fronting on to Chiswick High Road. History Bus maintenance site The land on which the Chiswick Business Park was built had been owned by the Rothschild family and planted ...
in West London. The company's main UK distribution centre is at
Ashby-de-la-Zouch Ashby-de-la-Zouch, sometimes spelt Ashby de la Zouch () and shortened locally to Ashby, is a market town and civil parish in the North West Leicestershire district of Leicestershire, England. The town is near to the Derbyshire and Staffordshire ...
.


Brands

*
Carr's Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's. Histor ...
* Crawfords * Tasties * Delacre *
Verkade Royal Verkade (Dutch: Koninklijke Verkade) is a Dutch manufacturing company, owned by a Turkish conglomerate. The company is headquartered in Zaandam and was one of the oldest existing family companies in the Netherlands. In November 2014 the comp ...
* Go ahead! * Wing Dings * Flipper Dipper


Jacob's

* Biscuits for Cheese *
Mini Cheddars Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury biscuit. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's b ...
* Cheddars * Cheeselets * Choice Grain * Cornish Wafer *
Cream Crackers Cream cracker is a flat, usually square, savoury biscuit. The name "cream crackers" refers to the method in which the mixture is creamed during manufacture. The cream cracker is traditionally prepared using fermented dough. They are made from ...
* Essentials Crackers * Mediterraneo * Thai Bites * Water Biscuits *
Twiglets Twiglets are a wheat-based snack marketed in the United Kingdom that have a "distinctive knobbly shape" similar to that of twigs and a speckled-brown-over-pale-colour appearance. The taste of Twiglets, which has been compared to that of Marmite, ...
* Crinklys * Oddities


McVities

*
Ginger Nuts A gingersnap, ginger snap, ginger nut, or ginger biscuit is a biscuit flavored with ginger. Ginger snaps are flavored with powdered ginger and a variety of other spices, most commonly cinnamon, molasses and clove. There are many recipes. Th ...
* Digestives *
Hobnobs Hobnobs (sometimes stylized as HobNobs) is the brand name of a commercial biscuit. They are made from rolled oats, are similar to a Flapjack (oat bar), flapjack-digestive biscuit hybrid, and are among the most popular British and Irish biscuits ...
* BN * Rich Tea *
Penguin Penguins (order (biology), order List of Sphenisciformes by population, Sphenisciformes , family (biology), family Spheniscidae ) are a group of Water bird, aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: on ...
*
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choice ...
* Lyle's * Mini Rolls *
Club Club may refer to: Arts, entertainment, and media * ''Club'' (magazine) * Club, a '' Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands and enterprises ...
* Gold * Iced Gems *
Happy Faces Happy Faces are a brand of biscuit made by United Biscuits' subsidiary Jacob's Bakery Ltd. Similar to Jammie Dodgers, they are composed of two pieces of shortcake filled in the middle with raspberry jam and (unlike Jammie Dodgers) cream. The sh ...
*
Jaffa Cakes Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured ...
*United (discontinued)


United Biscuits Network

The
United Biscuits Network United Biscuits Network (UBN) was an internal radio station serving the factories of United Biscuits (UB) in Britain that operated from 1970 to 1979. In 1970 the BBC had a monopoly on radio broadcasting in Britain, although there were a few off ...
, a closed-circuit radio network serving their factories across the UK which was active from 1970 to 1979, spawned the career of UK radio presenter
Steve Allen Stephen Valentine Patrick William Allen (December 26, 1921 – October 30, 2000) was an American television personality, radio personality, musician, composer, actor, comedian, and writer. In 1954, he achieved national fame as the co-cre ...
and TV and radio personality
Dale Winton Dale Jonathan Winton (22 May 1955 – 18 April 2018) was an English radio DJ and television presenter. He presented the shows ''Dale's Supermarket Sweep'' from 1993 until 2001 and again in 2007, the National Lottery game show '' In It to W ...
.


In popular culture

In his 2009 book ''The Pleasures and Sorrows of Work'',
Alain de Botton Alain de Botton (; born 20 December 1969) is a Swiss-born British author and philosopher. His books discuss various contemporary subjects and themes, emphasizing philosophy's relevance to everyday life. He published ''Essays in Love'' (1993) ...
chronicles his tour and brief experiences with employees of United Biscuits as they launched the "Moments" biscuit line.


See also

* Burton's Biscuit Company * Huntley & Palmers *
Jacob Fruitfield Food Group The Jacob Fruitfield Food Group is a company that once produced food products in Ireland, but is now mainly a brand for imported foods targeted at the Irish market. It was formed by Fruitfield Foods' acquisition of the Republic of Ireland portion ...
*
Jaffa Cakes Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured ...
* Peek Freans *
Tunnock's Thomas Tunnock Limited, commonly known as Tunnock's, is a confectionery company based in Uddingston, Scotland. It is headed by Boyd Tunnock, grandson of Thomas. In 2013, a joint report by Family Business United and Close Brothers Asset Managem ...


References


External links

* {{Authority control 1948 establishments in England Companies formerly listed on the London Stock Exchange Snack food manufacturers of the United Kingdom History of the London Borough of Hammersmith and Fulham Food and drink companies established in 1948 British companies established in 1948 Yıldız Holding 2006 mergers and acquisitions 2014 mergers and acquisitions British subsidiaries of foreign companies