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Udemy, Inc. is a global destination for teaching and learning online. It was founded in May 2010 by
Eren Bali Eren Bali (born 1984, Malatya, Turkey) is a Turkish engineer and technology entrepreneur. based in the United States. He was the founding CEO of Udemy, a platform and marketplace for massive open online courses (MOOCs), and he is now the found ...
,
Gagan Biyani Gagan Biyani (born May 30, 1987) is an Indian-American serial entrepreneur, marketer, and journalist. He was a co-founder of Udemy, an online education company, and was co-founder and CEO of Sprig, a food delivery company. Life and career Biy ...
, and Oktay Caglar. As of November 2022, the platform has more than 57 million students, 213,000 courses, and 74,000 instructors teaching courses in over 75 languages. There have been over 773 million course enrollments. Students take courses primarily to improve job-related skills.Lomas, Natasha
Online Learning Marketplace Udemy Raises $32M To Scale Up Internationally
''TechCrunch''. May 8, 2014
Some courses generate credit toward technical
certification Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...
. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.Carr, David F
Udemy Comes To Corporate Training
''Information Week''. April 16, 2013
The headquarters of Udemy is located in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, US, with hubs in
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, US;
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,
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
;
Ankara Ankara ( , ; ), historically known as Ancyra and Angora, is the capital of Turkey. Located in the central part of Anatolia, the city has a population of 5.1 million in its urban center and over 5.7 million in Ankara Province, maki ...
,
Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
;
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,
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
; and
Gurugram Gurgaon (pronunciation: ʊɽɡãːw, officially named Gurugram (pronunciation: ʊɾʊɡɾaːm, is a city located in the northern Indian state of Haryana. It is situated near the Delhi–Haryana border, about southwest of the nationa ...
,
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.


History

In 2007, Udemy (you-de-mee, portmanteau of ''you + academy'') founders
Eren Bali Eren Bali (born 1984, Malatya, Turkey) is a Turkish engineer and technology entrepreneur. based in the United States. He was the founding CEO of Udemy, a platform and marketplace for massive open online courses (MOOCs), and he is now the found ...
an
Oktay Caglar
built a software for a live virtual classroom while living in Turkey. They saw potential in making the product free for everyone, and moved to
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
to found a company two years later. The site was launched by Bali, Oktay Caglar and
Gagan Biyani Gagan Biyani (born May 30, 1987) is an Indian-American serial entrepreneur, marketer, and journalist. He was a co-founder of Udemy, an online education company, and was co-founder and CEO of Sprig, a food delivery company. Life and career Biy ...
in early 2010. In February 2010, the founders tried to raise venture capital funding, but the idea failed to impress investors and they were rejected 30 times, according to Gagan Biyani. In response to this, they
bootstrapped In general, bootstrapping usually refers to a self-starting process that is supposed to continue or grow without external input. Etymology Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers ...
the development of the product and launched Udemy—"The Academy of You"—in May 2010.How Udemy got oversubscribed
''Venture Hacks''. September 10, 2010.
Within a few months, 1,000 instructors had created about 2,000 courses, and Udemy had nearly 10,000 registered users. Based on this favorable market reaction, they decided to attempt another round of financing, and raised $1 million in venture funding by August.Roushe, Wade
Udemy Collects $1 Million to Expand Casual Learning Platform
''Xconomy''. August 31, 2010.
Toto, Serkan
Udemy Scores $1M In Seed Funding, Aims To Democratize Online Learning
''TechCrunch''. August 31, 2010.
In October 2011, the company raised an additional $3 million in
Series A funding A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...
led by
Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...
investors
Eric Lefkofsky Eric Paul Lefkofsky (born September 2, 1969) is an American billionaire businessman. He is the founder of Tempus, and the co-founder of Groupon, Echo Global Logistics (ECHO), InnerWorkings (INWK), and Mediaocean. He is an early investor in Upt ...
and
Brad Keywell Brad Keywell (born October 1969) is an American entrepreneur from Michigan. He is the founder and executive chairman of Uptake Technologies, an industrial AI software provider. He is an early investor of Tempus Labs, co-founder of Groupon, Echo ...
, as well as 500 Global (previously
500 Startups 500 Global (previously 500 Startups) is an early-stage venture fund and seed accelerator founded in 2010 by Dave McClure and Christine Tsai. The fund admitted a first "class" of twelve startups to its incubator office in Mountain View, California ...
) and MHS Capital. In December 2012, the company raised $12 million in
Series B funding Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ( ...
led by
Insight Venture Partners Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was fo ...
, as well as Lightbank Capital, MHS Capital and Learn Capital, bringing Udemy's total funding to $16 million.Oktay Caglar
On April 22, 2014, the ''Wall Street Journal''s digital edition reported tha

Chief Operating Officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...
of Udemy was named CEO, replacing Eren Bali.Kolodny, Lora
Udemy Appoints Dennis Yang CEO; Eren Bali Steps Aside to Lead Product
Venture Dispatch, ''Wall Street Journal Digital.'' April 22, 2014
In May 2014, Udemy raised another $32 million in a Series C funding, led by
Norwest Venture Partners Norwest Venture Partners (Norwest) is an American venture and growth equity investment firm. The firm targets early to late-stage venture and growth equity investments across several sectors, including cloud computing and information technology, ...
, as well as Insight Venture Partners and MHS Capital.Sailors, John
Udemy raises $32 million for online learning marketplace
''San Francisco Business Times.'' May 8, 2014
In June 2015, Udemy raised a $65 million Series D financing round, led by
Stripes Stripe, striped, or stripes may refer to: Decorations *Stripe (pattern), a line or band that differs in colour or tone from an adjacent surface *Racing stripe, a vehicle decoration *Service stripe, a decoration of the U.S. military Entertainment ...
. Now Udemy joined another online learning house Skillsdox Inc of
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
to open up School of Skills in India. In June 2016, Udemy raised $60 million from Naspers Ventures as a follow-up to the $65 million Series D round of financing from June 2015. On February 5, 2019, Udemy announced that the board of the company appointed Gregg Coccari as its new chief executive officer. In February 2020, Udemy raised $50 million from long-time partner in Japan, Benesse Holdings, Inc. and announced $2 billion valuation. In November 2020, Udemy raised $50 million at a $3.25 billion valuation led by
Tencent Holdings Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
. On October 29, 2021, Udemy held their IPO in the US and is listed under the symbol UDMY.


Finances

Udemy has not yet generated a profit as is common among high-growth startups who invest heavily in their own growth. Udemy reported net losses of $69.7 million for 2019 and $77.6 million in net losses for 2020. By June 30, 2021, Udemy had an accumulated deficit of $407.9 million. In 2020, Udemy spent $192.6 million on marketing and advertising.


Branding

In 2021, Udemy changed its branding to the current look with an inverted purple chevron above the company's trademarked name in bolded lowercase letters and black coloration. Previously it had been, over time, styled in a number of different ways including a similar logo in bright green (as see
here
without any letter accents. One example of very early logo design used larger text and capitalized the U in 'Udemy' in addition to a large, stylized red U to the left side.


Overview

Udemy is a platform that allows instructors to build online courses on their preferred topics. Using Udemy's course development tools, instructors can upload videos, source code for developers,
PowerPoint Microsoft PowerPoint is a presentation program, created by Robert Gaskins and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially for Macintosh computers only. Microsoft acquired PowerPoi ...
presentations,
PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...
s, audio, ZIP files and any other content that learners might find helpful. Instructors can also engage and interact with users via online discussion boards. Courses are offered across a wide breadth of categories, including business and
entrepreneurship Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
, academics, the arts, health and fitness, language, music, and technology. Most classes are in practical subjects such as AWS and Azure training,
Excel ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House area of Newham, East London. It is situated on a site on the northern quay of the ...
software or using an iPhone camera. Udemy also offers Udemy Business (formerly Udemy for Business), enabling businesses access to a targeted suite of over 7,000 training courses on topics from digital marketing tactics to office productivity,
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
,
management Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities o ...
, programming, and more. With Udemy Business, organizations can also create custom learning portals for corporate training. For smaller companies, Udemy offers a Udemy Team Plan that is a limited seat license but identical content to that of Udemy Business. Courses on Udemy can be paid or free, depending on the instructor. In 2015, the top 10 instructors made more than $17 million in total revenue. In April 2013, Udemy offered an app for
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
, allowing students to take classes directly from iPhones; The Android version was launched in January 2014. As of January 2014, the iOS app had been downloaded over 1 million times, and 20 percent of Udemy users access their courses via mobile. In July 2016, Udemy expanded their iOS platform to include
Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
. On January 11, 2020, the Udemy mobile app became the #1 top grossing Android app in India. Udemy is sometimes seen as part of the
MOOC A massive open online course (MOOC ) or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, m ...
movement available outside the traditional university system, providing an option for students who want to delve into complicated university level courses while studying on their own time.


Reception

Udemy has been mentioned in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', ''
The China Post ''The China Post'' () was an English-language newspapers published in Taiwan (officially the Republic of China), alongside the ''Taipei Times'' and the ''Taiwan News''. ''The China Post'' was established by Mr. and Mrs. Y. P. Huang in 1952. In ...
'', ''
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
'', the
BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
, YPN and
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
, with
Mashable Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...
noting "Udemy offers an experience that rivals the real classroom, and should prove to be a useful utility for teachers and students of all subject matters."Lynley, Matthew
Online Teaching Platform Udemy Raises $1M, Still Too Cool for School
''The New York Times''. August 31, 2010.
Chapman, Glenn
Online learning startup Free All Programming Courses
''The China Post''. September 2, 2010.
Schomer, Stephanie

''Fast Company''. December 2, 2010.
Van Grove, Jennifer
Get a Real-Life Learning Experience in Udemy’s Virtual Classrooms
''Mashable''. May 13, 2010.
In 2014, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' named Udemy co-founder Eren Bali as part of their "30 Under 30" of "the brightest stars in 15 different fields under the age of 30." In 2020, Udemy Ranked on the Annual 'Change the World' List by Fortune Magazine. Udemy has been recognized in 2019, 2020, 2021, and 2022 as Bay Area Best Place to Work.


Piracy concerns

In November 2015, Udemy was accused of publishing and profiting from pirated courses. The CEO at the time, Dennis Yang, responded to the accusations in a blog post and stated that Udemy did not profit from that instance of piracy.


References


External links

* {{Finance links , symbol=UDMY , bloomberg=UDMY:US , google=UDMY:NASDAQ , sec_cik=1607939 , yahoo=UDMY , reuters=UDMY.O 2010 establishments in California 500 Startups companies American educational websites Companies based in San Francisco Education companies established in 2010 Educational technology companies of the United States Internet properties established in 2010 Learning management systems Virtual learning environments 2021 initial public offerings Companies listed on the Nasdaq