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''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and
news broadcasting News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or tele ...
company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from
Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Tysons, Virginia Tysons, also known as Tysons Corner, is a census-designated place (CDP) in Fairfax County, Virginia, United States, developed from the corner of Chain Bridge Road ( SR 123) and the Leesburg Pike ( SR 7). Located in Northern Virginia between the ...
. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the
list of newspapers in the United States There are many newspapers printed and distributed in the United States. , the United States had 1,279 daily newspapers. Top 10 newspapers by circulation The following is a list of the top 10 newspapers in the United States by average weekday ...
. It has been shown to maintain a generally
center-left Centre-left politics lean to the left on the left–right political spectrum but are closer to the centre than other left-wing politics. Those on the centre-left believe in working within the established systems to improve social justice. The ce ...
audience, in regards to political
persuasion Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persua ...
. ''USA Today'' is distributed in all 50 states, Washington, D.C., and
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...
, and an international edition is distributed in
Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, and the
Pacific Islands Collectively called the Pacific Islands, the islands in the Pacific Ocean are further categorized into three major island groups: Melanesia, Micronesia, and Polynesia. Depending on the context, the term ''Pacific Islands'' may refer to one of se ...
.


History

''USA Today'' was first conceived on February 29, 1980, when a company task force known as "Project NN" met with then-chairman of
Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Al Neuharth, in
Cocoa Beach, Florida Cocoa Beach is a city in Brevard County, Florida, United States. The population was 11,539 at the 2018 United States Census. It is part of the Palm Bay-Melbourne-Titusville, Florida Metropolitan Statistical Area. History The first non-native ...
. Early regional prototypes of ''USA Today'' included ''East Bay Today'', an
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the ...
-based publication published in the late 1970s to serve as the morning edition of the ''
Oakland Tribune The ''Oakland Tribune'' is a weekly newspaper published in Oakland, California, by the Bay Area News Group (BANG), a subsidiary of MediaNews Group. Founded in 1874, the ''Tribune'' rose to become an influential daily newspaper. With the declin ...
'', an afternoon newspaper which Gannett owned at the time. On June 11, 1981, Gannett printed the first prototypes of the proposed publication. The two proposed design layouts were mailed to newsmakers and prominent leaders in journalism for review and feedback. Gannett's board of directors approved the launch of the national newspaper, titled ''USA Today'', on December 5, 1981. At launch, Neuharth was appointed president and publisher of the newspaper, adding those responsibilities to his existing position as Gannett's
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...
. Gannett announced the launch of the paper on April 20, 1982. ''USA Today'' began publishing on September 15, 1982, initially in the
Baltimore Baltimore ( , locally: or ) is the most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic, and the 30th most populous city in the United States with a population of 585,708 in 2020. Baltimore was ...
and Washington, D.C. metropolitan areas, for a newsstand price of 25¢ (equivalent to ¢ in 2020). After selling out the first issue, Gannett gradually expanded the national distribution of the paper, reaching an estimated circulation of 362,879 copies by the end of 1982, double the amount of sales that Gannett projected. The design uniquely incorporated color graphics and photographs. Initially, only its front news section pages were rendered in four-color, while the remaining pages were printed in a
spot color In offset printing, a spot color or solid color is any color generated by an ink (pure or mixed) that is printed using a ''single run'', whereas a process color is produced by printing a series of dots of different colors. The widespread offset ...
format. The paper's overall style and elevated use of graphics – developed by Neuharth, in collaboration with staff graphics designers George Rorick, Sam Ward, Suzy Parker, John Sherlock and Web Bryant – was derided by critics, who referred to it as a " McPaper" or "television you can wrap fish in", because it opted to incorporate concise nuggets of information more akin to the style of
television news News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or tel ...
, rather than in-depth stories like traditional newspapers, which many in the newspaper industry considered to be a dumbing down of content. Although ''USA Today'' had been profitable for just ten years as of 1997, it changed the appearance and feel of newspapers around the world. On July 2, 1984, the newspaper switched from predominantly black-and-white to full-color photography and graphics in all four sections. The following week, on July 10, ''USA Today'' launched an international edition intended for U.S. readers abroad, followed four months later on October 8 with the rollout of the first transmission via satellite of its international version to
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
. On April 8, 1985, the paper published its first special bonus section, a 12-page section called "Baseball '85", which previewed the
1985 Major League Baseball season The 1985 Major League Baseball season ended with the Kansas City Royals defeating the St. Louis Cardinals in the seventh game of the I-70 World Series. Bret Saberhagen, the regular season Cy Young Award winner, was named MVP of the Series. Th ...
. By the fourth quarter of 1985, ''USA Today'' had become the second-largest newspaper in the United States, reaching a daily circulation of 1.4 million copies. Total daily readership of the paper by 1987 (according to Simmons Market Research Bureau statistics) had reached 5.5 million, the largest of any daily newspaper in the U.S. On May 6, 1986, ''USA Today'' began production of its international edition in
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
. ''USA Today'' operated at a loss for most of its first four years of operation, accumulating a total deficit of $233 million after taxes, according to figures released by Gannett in July 1987; the newspaper began turning its first profit in May 1987, six months ahead of Gannett corporate revenue projections. On January 29, 1988, ''USA Today'' published the largest edition in its history, a 78-page weekend edition featuring a section previewing
Super Bowl XXII Super Bowl XXII was an American football game between the National Football Conference (NFC) champion Washington Redskins and American Football Conference (AFC) champion Denver Broncos to decide the National Football League (NFL) champion for ...
; the edition included 44.38 pages of advertising and sold 2,114,055 copies, setting a single-day record for an American newspaper (and surpassed seven months later on September 2, when its
Labor Day Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United St ...
weekend edition sold 2,257,734 copies). On April 15, ''USA Today'' launched a third international printing site, based in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
. The international edition set circulation and advertising records during August 1988, with coverage of the
1988 Summer Olympics The 1988 Summer Olympics (), officially known as the Games of the XXIV Olympiad () and commonly known as Seoul 1988 ( ko, 서울 1988, Seoul Cheon gubaek palsip-pal), was an international multi-sport event held from 17 September to 2 October ...
, selling more than 60,000 copies and 100 pages of advertising. By July 1991, Simmons Market Research Bureau estimated that ''USA Today'' had a total daily readership of nearly 6.6 million, an all-time high and the largest readership of any daily newspaper in the United States. On September 1, 1991, ''USA Today'' launched a fourth printsite for its international edition in London for the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
and the
British Isles The British Isles are a group of islands in the North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner and Outer Hebrides, the Northern Isl ...
. The international edition's schedule was changed as of April 1, 1994, to Monday through Friday, rather than from Tuesday through Saturday, in order to accommodate business travelers; on February 1, 1995, ''USA Today'' opened its first editorial bureau outside the United States at its Hong Kong publishing facility; additional editorial bureaus were launched in London and
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
in 1996. On April 17, 1995, ''USA Today'' launched its website to provide real-time news coverage; in June 2002 the site expanded to include a section providing travel information and booking tools. On August 28, 1995, a fifth international publishing site was launched in
Frankfurt, Germany Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its ...
, to print and distribute the international edition throughout most of Europe. On October 4, 1999, ''USA Today'' began running advertisements on its front page for the first time. In 2017, some pages of USA Today's website features Auto-Play functionality for video or audio-aided stories. On February 8, 2000, Gannett launched ''USA Today Live'', a broadcast and Internet initiative designed to provide coverage from the newspaper to broadcast television stations nationwide for use in their local newscasts and their websites; the venture also provided integration with the ''USA Today'' website, which transitioned from a text-based format to feature audio and video clips of news content. The paper launched a sixth printing site for its international edition on May 15, 2000, in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
, followed on July 10 by the launch of an international printing facility in
Charleroi, Belgium Charleroi ( , , ; wa, Tchålerwè ) is a city and a municipality of Wallonia, located in the province of Hainaut, Belgium. By 1 January 2008, the total population of Charleroi was 201,593.
. In 2001, two interactive units were launched: on June 19, ''USA Today'' and Gannett Newspapers launched the USA Today Careers Network (now Careers.com), a website featuring localized employment listings, then on July 18, the USA Today News Center was launched as an interactive television news service developed through a joint venture with the On Command Corporation that was distributed to hotels around the United States. On September 12 of that year, the newspaper set an all-time single day circulation record, selling 3,638,600 copies for its edition covering the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
. That November, ''USA Today'' migrated its operations from Gannett's previous corporate headquarters in
Arlington, Virginia Arlington County is a county in the Commonwealth of Virginia. The county is situated in Northern Virginia on the southwestern bank of the Potomac River directly across from the District of Columbia, of which it was once a part. The county ...
, to the company's new headquarters in nearby McLean. In 2004, Jack Kelley, a senior foreign correspondent for USA Today, was found to have fabricated foreign news reports over the past decade. Kelley resigned. On December 12, 2005, Gannett announced that it would combine the separate newsroom operations of the online and print entities of ''USA Today'', with USAToday.com's vice president and editor-in-chief Kinsey Wilson promoted to co-executive editor, alongside existing executive editor John Hillkirk. In December 2010, ''USA Today'' launched the USA Today API for sharing data with partners of all types.


Newsroom restructuring and 2011 graphical tweaks

On August 27, 2010, ''USA Today'' announced that it would undergo a reorganization of its newsroom, announcing the layoffs of 130 staffers. It also announced that the paper would shift its focus away from print and place more emphasis on its digital platforms (including USAToday.com and its related
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
lications) and launch of a new publication called ''USA Today Sports''. On January 24, 2011, to reverse a revenue slide, the paper introduced a tweaked format that modified the appearance of its front section pages, which included a larger logo at the top of each page; coloring tweaks to section front pages; a new
sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called " serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than s ...
font, called Prelo, for certain headlines of main stories (replacing the Gulliver typeface that had been implemented for story headers in April 2000); an updated "Newsline" feature featuring larger, "newsier" headline entry points; and the increasing and decreasing of mastheads and white space to present a cleaner style.


2012 redesign

On September 14, 2012, ''USA Today'' underwent the first major redesign in its history, in commemoration for the 30th anniversary of the paper's first edition. Developed in conjunction with brand design firm Wolff Olins, the print edition of ''USA Today'' added a page covering technology stories and expanded travel coverage within the Life section and increased the number of color pages included in each edition, while retaining longtime elements. The "globe" logo used since the paper's inception was replaced with a new logo featuring a large circle rendered in colors corresponding to each of the sections, serving as an infographic that changes with news stories, containing images representing that day's top stories. The paper's website was also extensively overhauled using a new, in-house
content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
known as Presto and a design created by Fantasy Interactive, that incorporates flipboard-style navigation to switch between individual stories (which obscure most of the main and section pages), clickable video advertising and a responsive design layout. The site was designed and developed to be more interactive, faster, provide "high impact" advertising units (known as Gravity), and provide the ability for Gannett to syndicate ''USA Today'' content to the websites of its local properties, and vice versa. To accomplish this goal,
Gannett Digital Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into t ...
migrated its newspaper and television station websites to the Presto platform. Developers built a separate platform to provide optimizations for mobile and
touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is ofte ...
devices. The Gravity ad won Digiday's Best Publishing Innovation in Advertising in 2016, thanks to an 80% full-watch user engagement rate on desktop, and 96% on mobile. Following the relaunch, the editorial team behind ''USA Today'' Investigations ramped up its "longread" article plans, following the success of the series ''Ghost Factories''. With differing platform requirements, ''USA Today's'' mobile website did not offer any specialized support for these multi-chapter stories. Nearing the end of 2012, more than one-third of ''USA Todays readership was browsing only using their mobile phones, and the majority of these users were accessing the mobile website (as opposed to the iOS and Android applications) with the newer, less-obtrusive advertising strategy. Gannet Digital designed, developed, and released the longread mobile experience to coincide with the launch of
Brad Heath Brad may refer to: * Brad (given name), a masculine given name Places * Brad, Hunedoara, a city in Hunedoara County, Romania * Brad, a village in Berești-Bistrița Commune, Bacău County, Romania * Brad, a village in Filipeni, Bacău, Romania * ...
's series ''Locked Up'', which won the
Investigative Reporters and Editors Investigative Reporters and Editors, Inc. (IRE) is a nonprofit organization that focuses on improving the quality of journalism, in particular investigative journalism. Formed in 1975, it presents the IRE Awards and holds conferences and training ...
Tom Renner Award in October 2013. Gannett Digital's focus on its mobile content experience paid off in 2012 with multiple awards; including the Eppy for Best Mobile Application, the Mobile Excellence award for Best User Experience, the MOBI award for Editorial Content, and Mobile Publisher of the Year. The ''USA Today'' site design was launched on desktop, mobile and TV throughout 2013 and 2014, although archive content accessible through
search engines A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in ...
remains available through the pre-relaunch design.


Mid-2010s expansion and restructuring

On October 6, 2013, Gannett test launched a condensed daily edition of ''USA Today'' (part of what was internally known within Gannett as the "Butterfly" initiative) for distribution as an insert in four of its newspapers – ''
The Indianapolis Star ''The Indianapolis Star'' (also known as ''IndyStar'') is a morning daily newspaper that began publishing on June 6, 1903, in Indianapolis, Indiana, United States. It has been the only major daily paper in the city since 1999, when the '' Indiana ...
'', the ''
Rochester Democrat & Chronicle The ''Democrat and Chronicle'' is a daily newspaper serving the greater Rochester, New York, area. At 245 East Main Street in downtown Rochester, the ''Democrat and Chronicle'' operates under the ownership of Gannett. The paper's production fac ...
'', the Fort Myers-based ''
The News-Press ''The News-Press'' is a daily broadsheet newspaper located in Fort Myers, Florida, serving primarily Lee County, as well as parts of Hendry, Collier, and Charlotte Counties. The paper publishes several editions of its "Local & State" (metro) s ...
'' and the
Appleton, Wisconsin Appleton ( mez, Ahkōnemeh) is a city in Outagamie, Calumet, and Winnebago counties in the U.S. state of Wisconsin. One of the Fox Cities, it is situated on the Fox River, southwest of Green Bay and north of Milwaukee. Appleton is the c ...
-based ''
The Post-Crescent ''The Post-Crescent'' is a daily newspaper based in Appleton, Wisconsin. Part of the Gannett chain of newspapers, it is primarily distributed in numerous counties surrounding the Appleton/ Fox Cities area. History ''The Appleton Crescent'' was ...
''. The launch of the syndicated insert caused ''USA Today'' to restructure its operations to allow seven-day-a-week production to accommodate the packaging of its national and international news content and enterprise stories (comprising about 10 pages for the weekday and Saturday editions, and up to 22 pages for the Sunday edition) into the pilot insert. Gannett later announced on December 11, that it would formally launch the condensed daily edition of ''USA Today'' in 31 additional local newspapers nationwide through April 2014 (with the
Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by lan ...
-based ''
The Desert Sun ''The Desert Sun'' is a local daily newspaper serving Palm Springs and the surrounding Coachella Valley in Southern California. History ''The Desert Sun'' is owned by Gannett publications since 1988 and acquired the Indio ''Daily News'' in 1 ...
'' and the
Lafayette, Louisiana Lafayette (, ) is a city in the U.S. state of Louisiana, and the most populous city and parish seat of Lafayette Parish, located along the Vermilion River. It is Louisiana's fourth largest incorporated municipality by population and the 234t ...
-based ''Advertiser'' being the first newspapers outside of the pilot program participants to add the supplement on December 15), citing "positive feedback" to the feature from readers and advertisers of the initial four papers. Gannett was given permission from the
Alliance for Audited Media The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally k ...
to count the circulation figures from the syndicated local insert with the total circulation count for the flagship national edition of ''USA Today''. On January 4, 2014, ''USA Today'' acquired the consumer product review website Reviewed. In the first quarter of 2014, Gannett launched a condensed ''USA Today'' insert into 31 other newspapers in its network, thereby increasing the number of inserts to 35, in an effort to shore up circulation after it regained its position as the highest-circulated week daily newspaper in the United States in October 2013. On September 3, 2014, ''USA Today'' announced that it would lay off roughly 70 employees in a restructuring of its newsroom and business operations. In October 2014, ''USA Today'' and OpenWager Inc. entered into a partnership to release a Bingo
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
called USA TODAY Bingo Cruise. On December 3, 2015, Gannett formally launched the USA Today Network, a national digital newsgathering service providing shared content between ''USA Today'' and the company's 92 local newspapers throughout the United States as well as pooling advertising services on both a hyperlocal and national reach. The ''
Louisville Courier-Journal The ''Courier Journal'', also known as the ''Louisville Courier Journal'' (and informally ''The C-J'' or ''The Courier''), and called ''The Courier-Journal'' between November 8, 1868, and October 29, 2017, is the highest circulation newspape ...
'' had earlier soft-launched the service as part of a pilot program started on November 17, coinciding with an imaging rebrand for the
Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...
-based newspaper; Gannett's other local newspaper properties, as well as those it acquired through its merger with the
Journal Media Group Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into ...
, gradually began identifying themselves as part of the USA Today Network (foregoing use of the Gannett name outside of requisite ownership references) through early January 2016. In May 2021, USA Today introduced a
paywall A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of ...
for some of its online stories. On June 16, 2022, it was reported that USA Today removed 23 articles written by journalist Gabriela Miranda after an inquiry related to one of her articles triggered an internal investigation and found that Miranda had fabricated sources on articles pertaining to the
Texas Heartbeat Act The Texas Heartbeat Act, Senate Bill 8 (SB 8), is an act of the Texas Legislature that bans abortion after the detection of embryonic or fetal cardiac activity, which normally occurs after about six weeks of pregnancy. The law took effect ...
, Ukrainian women's issues due to the Russian invasion, and an article on sunscreen. Miranda resigned.


Layout and format

''USA Today'' is known for synthesizing news down to easy-to-read-and-comprehend stories. In the main edition circulated in the United States and
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
, each edition consists of four sections: News (the oft-labeled "front page" section), Money, Sports, and Life. Since March 1998, the Friday edition of Life has been separated into two distinct sections: the regular Life focusing on entertainment (subtitled ''Weekend''; section E), which features television reviews and listings, a DVD column, film reviews and trends, and a travel supplement called ''Destinations & Diversions'' (section D). The international edition of the paper features two sections: News and Money in one; with Sports and Life in the other. Atypical of most daily newspapers, the paper does not print on Saturdays and Sundays; the Friday edition serves as the weekend edition. ''USA Today'' has published special Saturday and Sunday editions in the past: the first issue released during the standard calendar weekend was published on January 19, 1991, when it released a Saturday "Extra" edition updating coverage of the
Gulf War The Gulf War was a 1990–1991 armed campaign waged by a 35-country military coalition in response to the Iraqi invasion of Kuwait. Spearheaded by the United States, the coalition's efforts against Iraq were carried out in two key phases: ...
from the previous day; the paper published special seven-day-a-week editions for the first time on July 19, 1996, when it published special editions for exclusive distribution in the host city of
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
and surrounding areas for the two-week duration of the
1996 Summer Olympics The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games) were an international multi-sport event held from July 19 to August 4, 1996, in Atlanta, ...
. ''USA Today'' prints each complete story on the front page of the respective section with the exception of the cover story. The cover story is a longer story that requires a jump (readers must turn to another page in the paper to complete the story, usually the next page of that section). On certain days, the news or sports section will take up two paper sections, and there will be a second cover story within the second section. Each section is denoted by a certain color to differentiate sections beyond lettering and is seen in a box the top-left corner of the first page; the principal section colors are blue for News (section A), green for Money (section B), red for Sports (section C), and purple for Life (section D); in the paper's early years, the Life and Money sections were also assigned blue nameplates and spot color, as the presses used at ''USA Today'' printing facilities did not yet accommodate the use of other colors to denote all four original sections. Orange is used for bonus sections (section E or above), which are published occasionally such as for
business travel Business travel is travel undertaken for work or business purposes, as opposed to other types of travel, such as for leisure purposes or regularly commuting between one's home and workplace. According to a survey, 88% small business owners ...
trends and the
Olympics The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
; other bonus sections for sports (such as for the
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also ...
preview, NCAA basketball tournaments,
Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who have fought and died while serving in the United States armed forces. It is observed on the last Monda ...
auto races (
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
and
Coca-Cola 600 The Coca-Cola 600, originally the World 600, is an annual NASCAR Cup Series points race held at the Charlotte Motor Speedway in Concord, North Carolina, on a Sunday during Memorial Day weekend. The first race, held in 1960, was also the first on ...
), NFL opening weekend and the
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the gam ...
) previously used the orange color, but now use the red designated for sports in their bonus sections. To increase their ties to ''USA Today'', Gannett incorporated the ''USA Today'' coloring scheme into an internally created graphics package for news programming that the company began phasing in across its television station group – which were spun-off in July 2015 into the separate broadcast and digital media company
Tegna Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into t ...
– in late 2012 (the package utilizes the color scheme for a rundown graphic used on most stations – outside those that Gannett acquired in 2014 from London Broadcasting, which began implementing the package in late 2015 – that persists throughout its stations' newscasts, as well as bumpers for individual story topics). Gannett's television stations began to a new on-air appearance that uses a color-coding system identical to that of the paper. In many ways, ''USA Today'' is set up to break the typical newspaper layout. Some examples of that divergence from tradition include using the left-hand quarter of each section as reefers (front-page paragraphs referring to stories on inside pages), sometimes using sentence-length
blurb A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book, and are now also fou ...
s to describe stories inside; the lead reefer is the cover page feature "Newsline", which shows summarized descriptions of headline stories featured in all four main sections and any special sections. As a national newspaper, ''USA Today'' cannot focus on the weather for any one city. Therefore, the entire back page of the News section is used for weather maps for the
continental United States The contiguous United States (officially the conterminous United States) consists of the 48 adjoining U.S. states and the Federal District of the United States of America. The term excludes the only two non-contiguous states, Alaska and Hawaii ...
,
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...
and the U.S. Virgin Islands, and temperature lists for many cities throughout the U.S. and the world (temperatures for individual cities on the primary forecast map and temperature lists are suffixed with a one- or two-letter code, such as "t" for
thunderstorm A thunderstorm, also known as an electrical storm or a lightning storm, is a storm characterized by the presence of lightning and its acoustic effect on the Earth's atmosphere, known as thunder. Relatively weak thunderstorms are some ...
s, referencing the expected weather conditions); the colorized forecast map, originally created by staff designer George Rorick (who left ''USA Today'' for a similar position at ''
The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the ''Detroit Tribune'' on Februar ...
'' in 1986), was copied by newspapers around the world, breaking from the traditional style of using monochrome contouring or simplistic text to denote temperature ranges. National precipitation maps for the next three days (previously five days until the 2012 redesign), and four-day forecasts and
air quality index An air quality index (AQI) is used by government agencies to communicate to the public how polluted the air currently is or how polluted it is forecast to become. AQI information is obtained by averaging readings from an air quality sensor, whi ...
es for 36 major U.S. cities (originally 16 cities prior to 1999) – with individual cities color-coded by the temperature contour corresponding to the given area on the forecast map – are also featured. Weather data is provided by
AccuWeather AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. AccuWeather was founded in 1962 by Joel N. Myers, then a Pennsylvania State University graduate student working on a master's degree ...
, which has served as the forecast provider for ''USA Today'' for most of the paper's existence (with an exception from January 2002 to September 2012, during which forecast data was provided by
The Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather foreca ...
through a long-term multimedia content agreement with Gannett). In the bottom left-hand corner of the weather page is "Weather Focus", a graphic which explains various meteorological phenomena. On some days, the Weather Focus could be a photo of a rare meteorological event. On Mondays, the Money section uses its back page for " Market Trends", a feature that launched in June 2002 and presents an unusual graphic depicting the performance of various industry groups as a function of quarterly, monthly, and weekly movements against the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of ...
. On business holidays or days when bonus sections are included in the issue, the Money and Life sections are usually combined into one section, while combinations of the Friday Life editions into one section are common during quiet weeks. Advertising coverage is seen in the Monday Money section, which often includes a review of a current television ad, and after Super Bowl Sunday, a review of the ads aired during the broadcast with the results of the ''Ad Track'' live survey. Stock tables for individual stock exchanges (comprising one subsection for companies traded on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...
, and another for companies trading on
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
and the
American Stock Exchange NYSE American, formerly known as the American Stock Exchange (AMEX), and more recently as NYSE MKT, is an American stock exchange situated in New York City. AMEX was previously a mutual organization, owned by its members. Until 1953, it was know ...
) and mutual indexes were discontinued with the 2012 redesign due to the myriad of electronic ways to check individual stock prices, in line with most newspapers. Book coverage, including reviews and a national sales chart (the latter of which debuted on October 28, 1994), is seen on Thursdays in Life, with the official full
A.C. Nielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...
television ratings chart printed on Wednesdays or Thursdays, depending on release. The paper also publishes the
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...
survey for several genres of music, based on radio airplay spins on Tuesdays, along with their own chart of the top ten singles in general on Wednesdays. Because of the same limitations cited for its nationalized forecasts, the television page in Life – which provides
prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
and late night listings (running from 8:00 p.m. to 12:30 a.m.
Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small ...
) – incorporates boilerplate " Local news" or "
Local programming The terms local programme, local programming, local content or local television refers to a television program made by a television station or independent television producer for broadcast only within the station's transmission area or televisio ...
" descriptions to denote time periods in which the five major English language broadcast networks ( ABC,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
, CBS, Fox and
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
) cede airtime to allow their owned and affiliated stations to carry syndicated programs or local newscasts; the television page has never been accompanied by a weekly listings supplement with broader scheduling information similar to those featured in local newspapers. Like most national papers, ''USA Today'' does not carry
comic strip A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
s. One of the staples of the News section is "Across the USA", a state-by-state roundup of headlines. The summaries consist of paragraph-length
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. new ...
reports highlighting one story of note in each state, the
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle (Washington, D.C.), Logan Circle, Jefferson Memoria ...
, and one U.S. territory. Similarly, the "For the Record" page of the Sports section (which features sports scores for both the previous four days of league play and individual non-league events, seasonal league statistics and wagering lines for the current day's games) previously featured a rundown of winning numbers from the previous deadline date for all participating state lotteries and individual multi-state lotteries. Some traditions have been retained. The lead story still appears on the upper-right hand of the front page. Commentary and political cartoons occupy the last few pages of the News section. Stock and mutual fund data are presented in the Money section. But ''USA Today'' is sufficiently different in aesthetics to be recognized on sight, even in a mix of other newspapers, such as at a newsstand. The overall design and layout of ''USA Today'' has been described as neo-Victorian. Also, in most of the sections' front pages, on the lower left-hand corner, are "USA Today Snapshots", which give statistics of various lifestyle interests according to the section it is in (for example, a snapshot in "Life" could show how many people tend to watch a certain genre of television show based upon the type of mood they are in at the time). These "Snapshots" are shown through graphs that are made up of various illustrations of objects that roughly pertain to the graphs subject matter (using the example above, the graph's bars could be made up of several TV sets, or ended by one). These are usually loosely based on research by a national institute (with the credited source mentioned in fine print in the box below the graph). The newspaper also features an occasional magazine supplement called ''Open Air'', which launched on March 7, 2008, and appears several times a year. Various other
advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, t ...
s appear throughout the year, mainly on Fridays.


Opinion section

The opinion section prints ''USA Today'' editorials, columns by guest writers and members of the editorial board of Contributors, letters to the editor, and editorial cartoons. One unique feature of the ''USA Today'' editorial page is the publication of opposing points of view; alongside the editorial board's piece on the day's topic runs an opposing view by a guest writer, often an expert in the field. The opinion pieces featured in each edition are decided by the Board of Contributors, which are separate from the paper's news staff. From 1999 to 2002 and from 2004 to 2015, the editorial page editor was Brian Gallagher, who has worked for the newspaper since its founding in 1982. Other members of the editorial board included deputy editorial page editor Bill Sternberg, executive forum editor John Siniff, op-ed/forum page editor Glen Nishimura, operations editor Thuan Le Elston, letters editor Michelle Poblete, web content editor Eileen Rivers, and editorial writers Dan Carney, George Hager, and Saundra Torry. The newspaper's website calls this group "demographically and ideologically diverse." Beginning with the
1984 United States presidential election The 1984 United States presidential election was the 50th quadrennial presidential election. It was held on Tuesday, November 6, 1984. Incumbent Republican President Ronald Reagan defeated Democratic former Vice President Walter Mondale, in ...
'', USA Today'' had traditionally maintained a policy not to endorse candidates for the
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal gove ...
or any other state or federal political office, which has been since re-evaluated by the paper's Board of Contributors through an independent process during each four-year election cycle, with any decision to circumvent the policy based on a consensus vote in which fewer than two of the editorial board's members dissent or hold differing opinions. For most of its history, the paper's political editorials (most of them linked to the then-current Presidential election cycle) had focused instead on providing opinion on major issues based on the differing concerns of voters, the vast amount of information on these themes, and the board's aim to provide a fair viewpoint through the diverse political ideologies of its members and avoid reader perceptions of bias. Such avoidance of doing political editorials played a great part in ''USA Today'''s long-standing reputation for "fluff", but after its 30th anniversary revamp, the paper took a more active stance on political issues, calling for stronger gun laws after the
Sandy Hook Elementary School shooting The Sandy Hook Elementary School shooting occurred on December 14, 2012, in Newtown, Connecticut, United States, when 20-year-old Adam Lanza shot and killed 26 people. Twenty of the victims were children between six and seven years old, and t ...
in 2012. It heavily criticized the
Republican Party Republican Party is a name used by many political parties around the world, though the term most commonly refers to the United States' Republican Party. Republican Party may also refer to: Africa * Republican Party (Liberia) *Republican Party ...
for both the
2013 government shutdown From October 1 to October 17, 2013, the United States federal government entered a shutdown and curtailed most routine operations because neither legislation appropriating funds for fiscal year 2014 nor a continuing resolution for the interi ...
and the 2015 revolts in the
United States House of Representatives The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they ...
that ended with the resignation of
John Boehner John Andrew Boehner ( ; born , 1949) is an American retired politician who served as the 53rd speaker of the United States House of Representatives from 2011 to 2015. A member of the Republican Party, he served 13 terms as the U.S. represe ...
as House Speaker. It also called out then-
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
and other top members of the Democratic Party for what they perceived as "inaction" over several issues during 2013–14, particularly over the
NSA The National Security Agency (NSA) is a national-level intelligence agency of the United States Department of Defense, under the authority of the Director of National Intelligence (DNI). The NSA is responsible for global monitoring, collec ...
scandal A scandal can be broadly defined as the strong social reactions of outrage, anger, or surprise, when accusations or rumours circulate or appear for some reason, regarding a person or persons who are perceived to have transgressed in some way. Th ...
and the ISIL beheading incidents. The editorial board broke from the "non-endorsement" policy for the first time on September 29, 2016, when it published an op-ed piece condemning the candidacy of Republican nominee
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
, calling him "unfit for the presidency" due to his inflammatory campaign rhetoric (particularly that aimed at the press, with certain media organizations being openly targeted and even banned from campaign rallies, including ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'', CNN and the BBC, military veterans who had been prisoners of war, including 2008 Republican presidential candidate and Vietnam War veteran
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two te ...
, immigrants, and various ethnic and religious groups); his temperament and lack of financial transparency; his "checkered" business record; his use of false and hyperbolic statements; the inconsistency of his viewpoints and issues with his vision on domestic and foreign policy; and, based on comments he had made during his campaign and criticisms by both Democrats and Republicans on these views, the potential risks to national security and constitutional ethics under a Trump administration, asking voters to "resist the siren song of a dangerous demagogue". The board noted that the piece was not a "qualified endorsement" of Democratic nominee
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
, for whom the board was unable to reach a consensus for endorsing (some editorial board members expressed that Clinton's public service record would help her "serve the nation ably as its president", while others had "serious reservations about ersense of entitlement, ..lack of candor and .. extreme carelessness in handling classified information"), endorsing instead
tactical voting Strategic voting, also called tactical voting, sophisticated voting or insincere voting, occurs in voting systems when a voter votes for another candidate or party than their ''sincere preference'' to prevent an undesirable outcome. For example, ...
against Trump and GOP seats in swing states, advising voters to decide whether to vote for either Clinton,
Libertarian Libertarianism (from french: libertaire, "libertarian"; from la, libertas, "freedom") is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state's en ...
nominee
Gary Johnson Gary Earl Johnson (born January 1, 1953) is an American businessman, author, and politician. He served as the 29th governor of New Mexico from 1995 to 2003 as a member of the Republican Party. He was the Libertarian Party nominee for Presid ...
,
Green Party A green party is a formally organized political party based on the principles of green politics, such as social justice, environmentalism and nonviolence. Greens believe that these issues are inherently related to one another as a foundation f ...
nominee Jill Stein or a write-in candidate for president; or focus on Senate, House and other down-ballot political races. In February 2018, ''USA Today'' published an
op-ed An op-ed, short for "opposite the editorial page", is a written prose piece, typically published by a North-American newspaper or magazine, which expresses the opinion of an author usually not affiliated with the publication's editorial board. ...
by
Jerome Corsi Jerome Robert Corsi (born August 31, 1946) is an American politcal scientist and author critical of the left wing. His two ''New York Times'' best-selling books, '' Unfit for Command'' (2004) and ''The Obama Nation'' (2008), attacked Democrat ...
, the DC bureau chief for the fringe conspiracy website
InfoWars ''InfoWars'' is an American far-right conspiracy theory and fake news website owned by Alex Jones. It was founded in 1999, and operates under Free Speech Systems LLC. Talk shows and other content for the site are created primarily in stud ...
. Corsi, a prominent conspiracy theorist, was described by ''USA Today'' as an "author" and "investigative journalist". Corsi was a prominent proponent of the false conspiracy theory that Barack Obama was not a US citizen, and Infowars has promoted conspiracy theories such as 9/11 being an "inside job." In October 2018, ''USA Today'' was criticized by
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's v ...
for publishing an editorial by President Trump that was replete with inaccuracies. ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'' fact-checker said that "almost every sentence contained a misleading statement or a falsehood." In 2020, ''USA Today'' endorsed a specific presidential candidate for the first time, Democratic nominee Joe Biden. The newspaper also published an opposing editorial by Vice President
Mike Pence Michael Richard Pence (born June 7, 1959) is an American politician who served as the 48th vice president of the United States from 2017 to 2021 under President Donald Trump. A member of the Republican Party, he previously served as the 50th ...
, which called for his and Trump's re-election.


Personnel

In May 2012, Larry Kramer – a 40-year media industry veteran and former president of CBS Digital Media – was appointed president and publisher of ''USA Today'', replacing
David Hunke David L. Hunke is the chairman of '' USA Today''. He served as the company's publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, ...
, who had been publisher of the newspaper since 2009. Kramer was tasked with developing a new strategy for the paper as it sought to increase revenue from its digital operations. In July 2012, Kramer hired
David Callaway David J. E. Callaway is a biological nanophysicist in the New York University School of Medicine, where he is Professor and Laboratory Director. He was trained as a theoretical physicist by Richard Feynman, Kip Thorne, and Cosmas Zachos, and w ...
– whom the former had hired as lead editor of ''
MarketWatch MarketWatch is a website that provides financial information, business news, analysis, and stock market data. Along with ''The Wall Street Journal'' and '' Barron's'', it is a subsidiary of Dow Jones & Company, a property of News Corp. Histo ...
'' in 1999, two years after Kramer founded the website – as the paper's editor-in-chief. Callaway had previously worked at
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
covering the banking, investment-banking and asset-management businesses throughout Europe and at the ''
Boston Herald The ''Boston Herald'' is an American daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarded eight Puli ...
'', where he co-wrote a daily financial column on "comings and goings in the Boston business district". The current Editor-in-Chief is Nicole Carroll, who has served since February 2018.


Related publications and services


''USA Weekend''

''USA Weekend'' was a sister publication that launched in 1953 as ''Family Weekly'', a national Sunday magazine supplement intended for the Sunday editions of various U.S. newspapers; it adopted its final title following Gannett's purchase of the magazine in 1985. The magazine – which was distributed to approximately 800 newspapers nationwide at its peak with most Gannett-owned local newspapers carrying it by default within their Sunday editions – focused primarily on social issues, entertainment, health, food and travel. On December 5, 2014, Gannett announced that it would cease publishing ''USA Weekend'' after the December 26–28, 2014 edition, citing increasing operational costs and reduced advertising revenue, with most of its participating newspapers choosing to replace it with competing Sunday magazine ''
Parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually celebrations of s ...
''.


''USA Today Sports Weekly''

''USA Today Sports Weekly'' is a weekly magazine that covers news and statistics from
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (A ...
, Minor League Baseball and
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges ...
baseball, the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...
(NFL) and
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
. It was first published on April 5, 1991, as ''USA Today Baseball Weekly'', a
tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid The Sopwith Tabloid an ...
-sized baseball-focused publication released on Wednesdays, on a weekly basis during the baseball season and bi-weekly during the off-season; the magazine expanded its sports coverage on September 4, 2002, when it adopted its current title after added stories about the NFL. ''Sports Weekly'' added coverage of NASCAR on February 15, 2006, lasting only during that year's race season; and added coverage of NCAA college football on August 8, 2007. The editorial operations of ''Sports Weekly'' originally operated autonomously from ''USA Today'', before being integrated with the newspaper's sports department in late 2005.


The Big Lead

The Big Lead is a sports
blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...
operated by ''USA Today'' that was launched in February 2006 by original owner Fantasy Sports Ventures (co-founded by Jason McIntyre and David Lessa), which was purchased by Gannett – which, beginning in April 2008, had maintained a strategic content and marketing partnership with the former company – in January 2012. The site – which is usually updated on a routine basis of 10 to 15 times per day between 8:00 a.m. and 6:00 p.m. Eastern Time – mainly covers sports, but also provides news and commentary on other news topics, ranging from politics to
pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ...
.


''USA Today: The Television Show''

In 1987, Gannett and producer/former
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
CEO
Grant Tinker Grant Almerin Tinker (January 11, 1926 – November 28, 2016) was an American television executive who served as chairman and Chief executive officer, CEO of NBC from 1981 to 1986. Additionally, he was a co-founder of MTM Enterprises and a te ...
began developing a
news magazine A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories, in greater depth than do newspapers or n ...
series for
broadcast syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...
that attempted to bring the breezy style of ''USA Today'' to television. The result was ''USA Today: The Television Show'' (later retitled ''USA Today on TV'', then shortened to simply ''USA Today''), which premiered on September 12, 1988. Correspondents on the program included Edie Magnus, Robin Young,
Boyd Matson Boyd Matson (born April 26, 1947) is the former anchor of '' National Geographic Explorer'' and a former co-anchor of NBC's '' Sunday Today'' program. He was also an NBC News correspondent in the 1980s, working mostly on news features and earlier ...
, Kenneth Walker, Dale Harimoto, Ann Abernathy, Bill Macatee and Beth Ruyak. As with the newspaper itself, the show was divided into four "sections" corresponding to the different parts of the paper: News (focusing on the major headlines of the day), Money (focusing on financial news and consumer reports), Sports (focusing on sports news and scores) and Life (focusing on entertainment and lifestyle-related stories). The series was distributed to syndication by GTG Marketing, another subsidiary of GTG Entertainment, which sold it as a prime access magazine show, hoping most stations would air it in a prime access time slot for syndication. The series was plagued by low ratings and negative reviews from critics throughout its run. The program also suffered from being scheduled in undesirable timeslots in certain markets; this was a particular case in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, the country's largest
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
, where CBS
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...
WCBS-TV WCBS-TV (channel 2) is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–licensed independent station W ...
(channel 2) aired the program in a pre-dawn early morning slot, before the program was picked up by NBC O&O
WNBC WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo stati ...
five months into its run; after initially airing it in an equally undesirable 5:30 a.m. slot, the series was later moved to a more palatable 9:30 a.m. time period, but still did not fare any better on its new station (in contrast,
CITY-DT CITY-DT (channel 57) is a television station in Toronto, Ontario, Canada, serving as the flagship station of the Citytv network. It is owned and operated by network parent Rogers Sports & Media alongside Omni Television outlets CFMT-DT (cha ...
in
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
flagship A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the ...
of the Citytv television network], ran it at 5:00 p.m.). Although the series was renewed for a second season, these setbacks led to the mid-season cancellation of the TV version of ''USA Today'' in November 1989, after one-and-a-half seasons; the final edition aired on January 7, 1990. Gannett announced plans to develop a ''USA Today''-branded weekly half-hour television program, to have been titled ''Sports Page'', as part of a renewed initiative to extend the brand into television; this program, which was tapped for a fall 2004 debut, ultimately never launched.


''VRtually There''

''VRtually There'' was a weekly
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), edu ...
news program produced by the USA Today Network, which debuted on October 20, 2016. The program, which was available on the ''USA Today'' mobile app and is still available on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
, showcased three original segments outlining news stories through a first-person perspective, recorded and produced by journalists from ''USA Today'' and its co-owned local newspapers. The program also incorporated "cubemercials", long-form advertisements created by Gannett's in-house creative studio GET Creative, which are designed to allow consumer engagement in fully immersive experiences through virtual reality. The last story was uploaded on August 1, 2017, less than a year after the creation of the series.


''For the Win''

''USA Today'' also publishes a sports website called ''For the Win''.


Awards

* USA Today Minor League Player of the Year Award – First presented in 1988, this annual award has been given to a particular Minor league baseball player judged to have had the most outstanding season by a thirteen-person panel of baseball experts. * USA Today All-USA high school baseball team – First presented in 1998, the award honors between nine and eleven outstanding baseball players from high schools around the United States to be part on the team (separate awards honoring the High School Baseball Player of the Year and High School Baseball Coach of the Year have been given since 1989). *
USA Today All-USA high school basketball team Each year, ''USA Today'', an American newspaper, awards outstanding high school basketball players with a place on its male and female All-USA high school basketball teams. The newspaper names athletes whom it believes to be the best basketball pl ...
– First presented in 1983, the award honors outstanding male and female basketball players from high schools around the United States with a place on the team, with one member of each team being named as the High School Basketball Player of the Year as well as coaches from a select boys' and girls' team as the High School Basketball Coach of the Year. * USA Today All-Joe Team (NFL) – First presented in 1992 in tribute to
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The t ...
veteran defensive lineman
Joe Phillips Joe Phillips is an American artist, known for his gay-themed illustration, erotic animation, and his earlier work on superhero comic books. Early life Phillips was born in Atlanta, Georgia in the 1960s. He attended Northside School of the Arts ...
, the award honors 52 rookie players from throughout the NFL for their exemplary performance during the previous league season. * ''USA Today''/National Prep Poll High School Football National Championship – Predating the first publication of ''USA Today'' under the sole decision of the National Prep Poll, it is a national championship honor awarded to the best
high school football High school football (french: football au lycée) is gridiron football played by high school teams in the United States and Canada. It ranks among the most popular interscholastic sports in both countries, but its popularity is declining, partl ...
team(s) in the United States, based on rankings decided by the newspaper's sports editorial department. *
USA Today All-USA high school football team Each year, American newspaper '' USA Today'' awards outstanding high school American football players with a place on its All-USA High School Football Team. The newspaper names athletes that its sports journalists believe to be the best football ...
– First presented in 1982, the award honors outstanding football players from high schools around the United States (includes ranks for the Super 25 teams in the U.S. and Top 10 teams in the East, South, Midwest and West, and USA Today High School Football Player of the Year). * USA Today High School Football Coach of the Year – First presented in 1982, the award awards a coach from one of the teams selected for the All-USA football team for the honor. * USA TODAY Road Warrior of the Year first presented to Joyce Gioia in 2013; never presented again.


In popular culture

* A futuristic 2015 edition of ''USA Today'' ( Hill Valley edition) is seen in the film ''
Back to the Future Part II ''Back to the Future Part II'' is a 1989 American science fiction film directed by Robert Zemeckis from a screenplay by Bob Gale and a story by both. It is the sequel to the 1985 film '' Back to the Future'' and the second installment in the ...
'' (1989). As a tribute to the movie, the newspaper ran a recreation of the front page, featuring the exact headlines portrayed in the movie (except for a piece mentioning a future
state visit A state visit is a formal visit by a head of state to a foreign country, at the invitation of the head of state of that foreign country, with the latter also acting as the official host for the duration of the state visit. Speaking for the host ...
by "Queen Diana", the Princess having died in 1997), on October 22, 2015, when the protagonist Marty McFly (played by Michael J. Fox) travels to October 21, 2015, and reads the following day's edition of the paper. * A 1991 episode of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, ...
'' ("
Homer Defined "Homer Defined" is the fifth episode of the third season of the American animated television series ''The Simpsons''. It originally aired on the Fox network in the United States on October 17, 1991. In the episode, Homer accidentally saves the ...
") featured a parody of the paper ("U.S. of A. News"), whose lead story was "#2 is #1", in reference to pencils. Lisa criticizes the paper's blandness, but Homer retorts that "Hey, this is the only paper in America that's not afraid to tell the truth, that everything is just fine."


See also

* ''USA Today'' Super Bowl Ad Meter *
Viewtron Viewtron was an online service offered by Knight-Ridder and AT&T from 1983 to 1986. Patterned after the British Post Office's Prestel system, it started as a videotex service requiring users to have a special terminal, the AT&T Sceptre. As home ...
* :USA Today journalists


References


Further reading

*


External links

* {{DEFAULTSORT:Usa Today Companies based in McLean, Virginia Gannett publications National newspapers published in the United States Publications established in 1982 Daily newspapers published in the United States 1982 establishments in the United States Universal Windows Platform apps Daily newspapers published in Virginia First-run syndicated television programs in the United States 1988 American television series debuts 1990 American television series endings 1980s American television news shows 1990s American television news shows English-language television shows Entertainment news shows in the United States Pulitzer Prize for Explanatory Journalism winners Podcasting companies