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''USA Today'' (stylized in all uppercase) is an American daily
middle-market newspaper A middle-market newspaper is a newspaper that caters to readers who like entertainment as well as the coverage of important news events. Middle-market status is the halfway point of a three-level continuum of journalistic seriousness; upper-market ...
and
news broadcasting News broadcasting is the medium of broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typ ...
company. Founded by
Al Neuharth Allen Harold "Al" Neuharth (March 22, 1924 – April 19, 2013) was an American businessman, author, and columnist born in Eureka, South Dakota. He was the founder of ''USA Today ''USA Today'' (stylized as ''USA TODAY'') is an internationally ...
on September 15, 1982, USA Today operates from Gannett's corporate headquarters in
Tysons, Virginia Tysons, also known as Tysons Corner, is a census-designated place A census-designated place (CDP) is a concentration of population defined by the United States Census Bureau The United States Census Bureau (USCB), officially the Bureau of th ...
. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. Its dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, , and inclusion of
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of the cultural practice, practices, beliefs, and cultural objects, objects that are dominant or prevalent in a society at a give ...
stories, among other distinct features. With a weekly print circulation of 726,906, a digital only subscriber base of 504,000, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked first by circulation on the
list of newspapers in the United States There are many newspapers printed and distributed in the United States. , the United States had 1,279 daily newspapers. Top 10 newspapers by circulation The following is a list of the top 10 newspapers in the United States by average weekday p ...
. It has been shown to maintain a generally
centrist Centrism is a political outlook or position that involves acceptance and/or support of a balance of social equality and a degree of social hierarchy, while opposing political changes which would result in a significant shift of society strong ...
audience, in regards to political
persuasion Persuasion or persuasion arts is an umbrella term of Social influence, influence. Persuasion can attempt to influence a person's beliefs, Attitude (psychology), attitudes, intentions, motivations, or behaviors. Persuasion is studied in many di ...

persuasion
. ''USA Today'' is distributed in all 50
states State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * The State (newspaper), ''The State'' (newspaper), a daily newspaper in Columbia, South Carolina, Un ...
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument The Washington Monument is an obelisk within the National Mall The National Mall is a Landscape architecture, landscaped ...
, and
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico) is a Caribbean island and Unincorporated ...

Puerto Rico
, and an international edition is distributed in
Asia Asia () is 's largest and most populous , located primarily in the and . It shares the continental of with the continent of and the continental landmass of with both Europe and . Asia covers an area of , about 30% of Earth's total lan ...

Asia
,
Canada Canada is a country in the northern part of North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean, Atlantic to the Pacific Ocean, Pacific and northward into the Arctic Oce ...

Canada
,
Europe Europe is a continent A continent is any of several large landmasses. Generally identified by convention (norm), convention rather than any strict criteria, up to seven geographical regions are commonly regarded as continents. Ordered ...

Europe
, and the
Pacific Islands This is a list of islands in the Pacific Ocean, collectively called the Pacific Islands. Three major groups of island An island (or isle) is an isolated piece of habitat that is surrounded by a dramatically different habitat, such as w ...
.


History

The genesis of ''USA Today'' was on February 29, 1980, when a company task force known as "Project NN" met with
Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Greater Washington DC, Washington, D.C., metropolitan area.
chairman Al Neuharth in
Cocoa Beach, Florida Cocoa Beach is a city in Brevard County, Florida Florida (, ) is a U.S. state, state located in the Southeastern United States, Southeastern region of the United States. With a population of over 21million, Florida is the List of states a ...
to develop a national newspaper. Early regional prototypes included ''East Bay Today'', an
Oakland, California Oakland is the largest city and the county seat A county seat is an administrative centerAn administrative centre is a seat of regional administration or local government Local government is a generic term for the lowest tiers of public ad ...
-based publication published in the late 1970s to serve as the morning edition of the ''
Oakland Tribune The ''Oakland Tribune'' is a weekly newspaper A newspaper is a periodical Periodical literature (also called a periodical publication or simply a periodical) is a category of Serial (publishing), serial published, publications that appea ...
'', an afternoon newspaper which Gannett owned at the time. On June 11, 1981, Gannett printed the first prototypes of the proposed publication. The two proposed design layouts were mailed to newsmakers and prominent leaders in journalism, for review and feedback. Gannett's board of directors approved the launch of the national newspaper, titled ''USA Today'', on December 5, 1981. At launch, Neuharth was appointed president and publisher of the newspaper, adding those responsibilities to his existing position as Gannett's
chief executive officer A chief executive officer (CEO), chief administrator officer, or just chief executive (CE), is one of a number of Corporate Executive, corporate executives in charge of managing an organization especially an independent Legal person, legal entity ...
. Gannett announced the launch of the paper on April 20, 1982. ''USA Today'' began publishing on September 15, 1982, initially in the
Baltimore Baltimore ( , locally: ) is the most populous city The United Nations uses three definitions for what constitutes a city, as not all cities in all jurisdictions are classified using the same criteria. Cities may be defined as the city prop ...

Baltimore
and
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument The Washington Monument is an obelisk within the National Mall The National Mall is a Landscape architecture, landscaped ...
metropolitan areas for a newsstand price of 25¢ (equivalent to ¢ in 2020). After selling out the first issue, Gannett gradually expanded the national distribution of the paper, reaching an estimated circulation of 362,879 copies by the end of 1982, double the amount of sales that Gannett projected. The design uniquely incorporated color graphics and photographs. Initially, only its front news section pages were rendered in four-color, while the remaining pages were printed in a
spot color In offset printing, a spot color or solid color is any color generated by an ink (pure or mixed) that is printed using a ''single run'', whereas a process color is produced by printing a series of dots of different colors. The widespread offset ...
format. The paper's overall style and elevated use of graphics – developed by Neuharth, in collaboration with staff graphics designers George Rorick, Sam Ward, Suzy Parker, John Sherlock and Web Bryant – was derided by critics, who referred to it as a "" or "television you can wrap fish in", because it opted to incorporate concise nuggets of information more akin to the style of
television news News broadcasting is the medium of broadcasting Broadcasting is the distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using th ...
, rather than in-depth stories like traditional newspapers, which many in the newspaper industry considered to be a
dumbing down Dumbing down is the deliberate oversimplification The fallacy of the single cause, also known as complex cause, causal oversimplification, causal reductionism, and reduction fallacy, is an informal fallacy Informal fallacies are a form of incorrect ...
of content. Although ''USA Today'' had been profitable for just ten years as of 1997, it changed the appearance and feel of newspapers around the world. On July 2, 1984, the newspaper switched from predominantly black-and-white to full color photography and graphics in all four sections. The next week on July 10, ''USA Today'' launched an international edition intended for U.S. readers abroad, followed four months later on October 8 with the rollout of the first transmission via satellite of its international version to
Singapore Singapore (), officially the Republic of Singapore, is a sovereign state, sovereign island city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Singapore
. On April 8, 1985, the paper published its first special bonus section, a 12-page section called "Baseball '85", which previewed the
1985 Major League Baseball season The 1985 Major League Baseball season ended with the Kansas City Royals defeating the St. Louis Cardinals in the seventh game of the I-70 World Series. Bret Saberhagen Bret William Saberhagen (; born April 11, 1964) is an American former pro ...
. By the fourth quarter of 1985, ''USA Today'' had become the second-largest newspaper in the United States, reaching a daily circulation of 1.4 million copies. Total daily readership of the paper by 1987 (according to Simmons Market Research Bureau statistics) had reached 5.5 million, the largest of any daily newspaper in the U.S. On May 6, 1986, ''USA Today'' began production of its international edition in
Switzerland , french: Suisse(sse), it, svizzero/svizzera or , rm, Svizzer/Svizra , government_type = Federalism, Federal semi-direct democracy under an assembly-independent Directorial system, directorial republic , leader_title1 = Fe ...

Switzerland
. ''USA Today'' operated at a loss for most of its first four years of operation, accumulating a total deficit of $233 million after taxes, according to figures released by Gannett in July 1987; the newspaper began turning its first profit in May 1987, six months ahead of Gannett corporate revenue projections. On January 29, 1988, ''USA Today'' published the largest edition in its history, a 78-page weekend edition featuring a section previewing
Super Bowl XXII Super Bowl XXII was an American football American football, referred to simply as football in the United States and Canada and also known as gridiron, is a team sport played by two teams of eleven players on a rectangular American footbal ...
; the edition included 44.38 pages of advertising and sold 2,114,055 copies, setting a single-day record for an American newspaper (and surpassed seven months later on September 2, when its
Labor Day Labor Day is a federal holiday in the United States In the United States, a federal holiday is a calendar date that is recognized and designated by the federal government of the United States as a holiday. Every year on a U.S. federal holid ...

Labor Day
weekend edition sold 2,257,734 copies). On April 15, ''USA Today'' launched a third international printing site, based in
Hong Kong Hong Kong (; , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (HKSAR), is a List of cities in China, city and Special administrative regions of China, special administrative region of China on the ...

Hong Kong
. The international edition set circulation and advertising records during August 1988, with coverage of the
1988 Summer Olympics The 1988 Summer Olympics ( ), officially known as the Games of the XXIV Olympiad and commonly known as Seoul '1988, were an international multi-sport event A multi-sport event is an organized sporting Sporting may refer to: *Sport, recreatio ...
, selling more than 60,000 copies and 100 pages of advertising. By July 1991, Simmons Market Research Bureau estimated that ''USA Today'' had a total daily readership of nearly 6.6 million, an all-time high and the largest readership of any daily newspaper in the United States. On September 1, 1991, ''USA Today'' launched a fourth printsite for its international edition in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has b ...

London
for the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed. The Guardian' and Telegraph' use Britain as a synonym for the United Kingdom. Some prefer to use Britain as shorth ...

United Kingdom
and the
British Isles The British Isles are a in the North off the north-western coast of , consisting of the islands of , , the , the and over six thousand smaller islands."British Isles", ' They have a total area of and a combined population of almost 72&nb ...

British Isles
. The international edition's schedule was changed as of April 1, 1994 to Monday through Friday, rather than from Tuesday through Saturday, in order to accommodate business travelers; on February 1, 1995, ''USA Today'' opened its first editorial bureau outside the United States at its Hong Kong publishing facility; additional editorial bureaus were launched in London and
Moscow Moscow ( , American English, US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐˈskva, a=Москва.ogg) is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia. The city stands on the ...

Moscow
in 1996. On April 17, 1995, ''USA Today'' launched its website, www.usatoday.com to provide real-time news coverage; in June 2002 the site expanded to include USATODAY.com Travel, providing travel information and booking tools. On August 28, 1995, a fifth international publishing site was launched in
Frankfurt, Germany Frankfurt, officially Frankfurt am Main (; Hessian: ''Frangford am Maa'', " Frank ford The Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a su ...

Frankfurt, Germany
, to print and distribute the international edition throughout most of Europe. On October 4, 1999, ''USA Today'' began running advertisements on its front page for the first time. In 2017, some pages of USA Today's website features Auto-Play functionality for video or audio-aided stories. On February 8, 2000, Gannett launched ''USA Today Live'', a broadcast and Internet initiative designed to provide coverage from the newspaper to broadcast television stations nationwide for use in their local newscasts and their websites; the venture also provided integration with the ''USA Today'' website, which transitioned from a text-based format to feature audio and video clips of news content. The paper launched a sixth printing site for its international edition on May 15, 2000, in
Milan Milan (, , Milanese: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the List of cities in Italy, second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its ...

Milan
,
Italy Italy ( it, Italia ), officially the Italian Republic ( it, Repubblica Italiana, links=no ), is a country consisting of Italian Peninsula, a peninsula delimited by the Alps and List of islands of Italy, several islands surrounding it, whose ...

Italy
, followed on July 10 by the launch of an international printing facility in
Charleroi, Belgium Charleroi (, , ; wa, Tchålerwè ) is a city and a Municipalities in Belgium, municipality of Wallonia, located in the Provinces of Belgium, province of Hainaut (province), Hainaut, Belgium. By 1 January 2008, the total population of Charleroi wa ...
. In 2001, two interactive units were launched: on June 19, ''USA Today'' and Gannett Newspapers launched the USA Today Careers Network (now Careers.com), a website featuring localized employment listings, then on July 18, the USA Today News Center was launched as an interactive television news service developed through a joint venture with the On Command Corporation that was distributed to hotels around the United States. On September 12 of that year, the newspaper set an all-time single day circulation record, selling 3,638,600 copies for its edition covering the
September 11 attacks The September 11 attacks, also commonly referred to as 9/11, were a series of four coordinated by the militant terrorist group against the on the morning of Tuesday, September 11, 2001. On that morning, four commercial s traveling fro ...
. That November, ''USA Today'' migrated its operations from Gannett's previous corporate headquarters in
Arlington, Virginia Arlington County is a County (United States), county in the Commonwealth of Virginia, often referred to simply as Arlington or Arlington, Virginia. The county is situated in Northern Virginia on the southwestern bank of the Potomac River direc ...
to the company's new headquarters in nearby
McLean#REDIRECT McLean MacLean, Maclean, McLean, McClean, McLaine, and McClain is a Gaelic surname (MacGill-Eain in Scottish Gaelic, Mac Giolla Eoin in Irish language, Irish Gaelic). There are several different origins for the surname McLean/MacLean, howe ...
. On December 12, 2005, Gannett announced that it would combine the separate newsroom operations of the online and print entities of ''USA Today'', with USAToday.com's vice president and editor-in-chief Kinsey Wilson promoted to co-executive editor, alongside existing executive editor John Hillkirk. In December 2010, ''USA Today'' launched the USA Today
API In computing Computing is any goal-oriented activity requiring, benefiting from, or creating computing machinery. It includes the study and experimentation of algorithmic processes and development of both computer hardware , hardware and soft ...

API
for sharing data with partners of all types.


Newsroom restructuring and 2011 graphical tweaks

On August 27, 2010, ''USA Today'' announced that it would undergo a reorganization of its newsroom, announcing the layoffs of 130 staffers. It also announced that the paper would shift its focus away from print and place more emphasis on its digital platforms (including USAToday.com and its related
mobile app A mobile application, also referred to as a mobile app or simply an app, is a computer program In imperative programming In computer science, imperative programming is a programming paradigm that uses Statement (computer science), statements t ...
lications) and launch of a new publication called ''USA Today Sports''. On January 24, 2011, to reverse a revenue slide, the paper introduced a tweaked format that modified the appearance of its front section pages, which included a larger logo at the top of each page; coloring tweaks to section front pages; a new
sans-serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...
font, called Prelo, for certain headlines of main stories (replacing the Gulliver typeface that had been implemented for story headers in April 2000); an updated "Newsline" feature featuring larger, "newsier" headline entry points; and the increasing and decreasing of mastheads and white space to present a cleaner style.


2012 redesign

On September 14, 2012, ''USA Today'' underwent the first major redesign in its history, in commemoration for the 30th anniversary of the paper's first edition. Developed in conjunction with brand design firm
Wolff Olins Wolff Olins is a brand Consultant, consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group ...
, the print edition of ''USA Today'' added a page covering technology stories and expanded travel coverage within the Life section and increased the number of color pages included in each edition, while retaining longtime elements. The "globe" logo used since the paper's inception was replaced with a new logo featuring a large circle rendered in colors corresponding to each of the sections, serving as an infographic that changes with news stories, containing images representing that day's top stories. The paper's website was also extensively overhauled using a new, in-house
content management system A content management system (CMS) is a computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. Ne ...
known as Presto and a design created by Fantasy Interactive, that incorporates flipboard-style navigation to switch between individual stories (which obscure most of the main and section pages), clickable video advertising and a
responsive design Responsive web design (RWD) is an approach to web design Web design encompasses many different skills and disciplines in the production and maintenance of website A website (also written as web site) is a collection of web pages and r ...
layout. The site was designed and developed to be more interactive, faster, provide "high impact" advertising units (known as Gravity), and provide the ability for Gannett to syndicate ''USA Today'' content to the websites of its local properties, and vice versa. To accomplish this goal,
Gannett Digital Tegna Inc. (stylized as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett, Gannett Company split into two pu ...
migrated its newspaper and television station websites to the Presto platform. Developers built a separate platform to provide optimizations for mobile and
touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an Information processor, information processing system ...

touchscreen
devices. The Gravity ad won Digiday's Best Publishing Innovation in Advertising in 2016, thanks to an 80% full-watch user engagement rate on desktop, and 96% on mobile. Following the relaunch, the editorial team behind ''USA Today'' Investigations ramped up its "longread" article plans, following the success of the series ''Ghost Factories''. With differing platform requirements, ''USA Today's'' mobile website did not offer any specialized support for these multi-chapter stories. Nearing the end of 2012, more than one-third of ''USA Todays readership was browsing only using their mobile phones, and the majority of these users were accessing the mobile website (as opposed to the iOS and Android applications) with the newer, less-obtrusive advertising strategy. Gannet Digital designed, developed, and released the longread mobile experience to coincide with the launch of Brad Heath's series ''Locked Up'', which won the Investigative Reporters and Editors Tom Renner Award in October 2013. Gannett Digital's focus on its mobile content experience paid off in 2012 with multiple awards; including the Eppy for Best Mobile Application, the Mobile Excellence award for Best User Experience, the MOBI award for Editorial Content, and Mobile Publisher of the Year. The ''USA Today'' site design was launched on desktop, mobile and TV throughout 2013 and 2014, although archive content accessible through
search engines A search engine is a software system that is designed to carry out web searches (Internet searches), which means to search the World Wide Web upright=1.35, A global map of the web index for countries in 2014 The World Wide Web (WWW), ...
remains available through the pre-relaunch design.


Mid-2010s expansion and restructuring

On October 6, 2013, Gannett test launched a condensed daily edition of ''USA Today'' (part of what was internally known within Gannett as the "Butterfly" initiative) for distribution as an insert in four of its newspapers – ''
The Indianapolis Star ''The Indianapolis Star'' is a morning daily newspaper that began publishing on June 6, 1903, in Indianapolis, Indianapolis, Indiana, United States. It has been the only major daily paper in the city since 1999, when the ''Indianapolis News'' cease ...
'', the '' Rochester Democrat & Chronicle'', the
Fort Myers Fort Myers or Ft. Myers, is the county seat A county seat is an administrative center, seat of government, or capital city of a county or Parish (administrative division), civil parish. The term is used in Canada, China, Romania, Hungary and the ...
-based ''
The News-Press ''The News-Press'' is a daily broadsheet A broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of . Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (news ...
'' and the
Appleton, Wisconsin Appleton is a city in Outagamie, Calumet Calumet may refer to: Places United States *Calumet Region, in northern Illinois and Indiana **Calumet River **Calumet Trail, Indiana **Calumet (East Chicago) *Calumet, Colorado *Calumet, Iowa *Calumet ...
-based ''
The Post-Crescent ''The Post-Crescent'' is a daily newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers ...
''. The launch of the syndicated insert caused ''USA Today'' to restructure its operations to allow seven-day-a-week production to accommodate the packaging of its national and international news content and enterprise stories (comprising about 10 pages for the weekday and Saturday editions, and up to 22 pages for the Sunday edition) into the pilot insert. Gannett later announced on December 11, that it would formally launch the condensed daily edition of ''USA Today'' in 31 additional local newspapers nationwide through April 2014 (with the
Palm Springs, California Palm Springs is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by land area. With multiple plots ...
-based ''
The Desert Sun ''The Desert Sun'' is a local daily newspaper serving Palm Springs and the surrounding Coachella Valley in Southern California Southern California (popularly known as SoCal; es, Sur de California) is a geographic and cultural region that ge ...

The Desert Sun
'' and the
Lafayette, Louisiana Lafayette (, ) is a city in the U.S. state of Louisiana, and the most populous and parish seat of Lafayette Parish, Louisiana, Lafayette Parish, located along the Vermilion River (Louisiana), Vermilion River. It is Louisiana's List of municipaliti ...

Lafayette, Louisiana
-based ''Advertiser'' being the first newspapers outside of the pilot program participants to add the supplement on December 15), citing "positive feedback" to the feature from readers and advertisers of the initial four papers. Gannett was given permission from the
Alliance for Audited Media The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally kno ...
to count the circulation figures from the syndicated local insert with the total circulation count for the flagship national edition of ''USA Today''. On January 4, 2014, ''USA Today'' acquired the consumer product review website Reviewed. In the first quarter of 2014, Gannett launched a condensed ''USA Today'' insert into 31 other newspapers in its network, thereby increasing the number of inserts to 35, in an effort to shore up circulation after it regained its position as the highest circulated week daily newspaper in the United States in October 2013. On September 3, 2014, ''USA Today'' announced that it would lay off roughly 70 employees in a restructuring of its newsroom and business operations. In October 2014, ''USA Today'' and OpenWager Inc. entered into a partnership to release a
Bingo Bingo or B-I-N-G-O may refer to: Art, entertainment, and media Gaming * Bingo, a game using a printed ticket of numbers ** Bingo (British version) Bingo is a game of probability in which players mark off numbers on cards as the numbers are d ...
mobile app A mobile application, also referred to as a mobile app or simply an app, is a computer program In imperative programming In computer science, imperative programming is a programming paradigm that uses Statement (computer science), statements t ...
called USA TODAY Bingo Cruise. On December 3, 2015, Gannett formally launched the USA Today Network, a national digital newsgathering service providing shared content between ''USA Today'' and the company's 92 local newspapers throughout the United States as well as pooling advertising services on both a hyperlocal and national reach. The ''
Louisville Courier-Journal ''The Courier-Journal'', also known as the ''Louisville Courier Journal'' (and informally ''The C-J'' or ''The Courier''), is the highest circulation newspaper in Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is ...
'' had earlier soft-launched the service as part of a pilot program started on November 17, coinciding with an imaging rebrand for the
Louisville, Kentucky Louisville ( , , ) is the largest city A city is a large human settlement In geography, statistics and archaeology, a settlement, locality or populated place is a community in which people live. The complexity of a settlement can ...
-based newspaper; Gannett's other local newspaper properties, as well as those it acquired through its merger with the
Journal Media Group Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into broa ...
, gradually began identifying themselves as part of the USA Today Network (foregoing use of the Gannett name outside of requisite ownership references) through early January 2016. In May 2021, USA Today introduced a
paywall A paywall is a method of restricting access to content (media), content, with a purchase or a subscription business model, paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites ...
for some of its online stories.


Layout and format

''USA Today'' is known for synthesizing news down to easy-to-read-and-comprehend stories. In the main edition circulated in the United States and
Canada Canada is a country in the northern part of North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean, Atlantic to the Pacific Ocean, Pacific and northward into the Arctic Oce ...

Canada
, each edition consists of four sections: News (the oft-labeled "front page" section), Money, Sports, and Life. Since March 1998, the Friday edition of Life has been separated into two distinct sections: the regular Life focusing on entertainment (subtitled ''Weekend''; section E), which features television reviews and listings, a
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital Digital usually refers to something using digits, particularly binary digits. Technology and computing Hardware *Digital electronics Digital electr ...

DVD
column, film reviews and trends, and a travel supplement called ''Destinations & Diversions'' (section D). The international edition of the paper features two sections: News and Money in one; with Sports and Life in the other. Atypical of most daily newspapers, the paper does not print on Saturdays and Sundays; its Friday edition serves as the weekend edition. ''USA Today'' has published special Saturday and Sunday editions in the past: the first issue released during the standard calendar weekend was published on January 19, 1991, when it released a Saturday "Extra" edition updating coverage of the
Gulf War The Gulf War was a war waged by coalition forces The term "coalition" is the denotation for a group formed when two or more people, factions, states, political parties, militaries etc. agree to work together temporarily in a partnership t ...
from the previous day; the paper published special seven-day-a-week editions for the first time on July 19, 1996, when it published special editions for exclusive distribution in the host city of
Atlanta Atlanta () is the capital city, capital and List of municipalities in Georgia (U.S. state), most populous city of the U.S. state of Georgia (U.S. state), Georgia. With an estimated 2019 population of 506,811, it is also the List of United ...

Atlanta
and surrounding areas for the two-week duration of the
1996 Summer Olympics The 1996 Summer Olympics, officially known as the Games of the XXVI Olympiad, commonly known as Atlanta 1996, and also referred to as the Centennial Olympic Games, was an international multi-sport event A multi-sport event is an organized sp ...
. ''USA Today'' prints each complete story on the front page of the respective section with the exception of the cover story. The cover story is a longer story that requires a jump (readers must turn to another page in the paper to complete the story, usually the next page of that section). On certain days, the news or sports section will take up two paper sections, and there will be a second cover story within the second section. Each section is denoted by a certain color to differentiate sections beyond lettering and is seen in a box the top-left corner of the first page; the principal section colors are blue for News (section A), green for Money (section B), red for Sports (section C), and purple for Life (section D); in the paper's early years, the Life and Money sections were also assigned blue nameplates and spot color, as the presses used at ''USA Today'' printing facilities did not yet accommodate the use of other colors to denote all four original sections. Orange is used for bonus sections (section E or above), which are published occasionally such as for
business travel Business travel is travel undertaken for work or business purposes, as opposed to other types of travel, such as for leisure purposes or regularly commuting between one's home and workplace. According to a survey 88% small business owners enjoy b ...
trends and the
Olympics The modern Olympic Games or Olympics (french: Jeux olympiques) are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes An athlete (also sportsman or sportswoman) is a pe ...
; other bonus sections for sports (such as for the
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of the main professional golf tours played by men in the United States and North America. It organizes most of the events on the flagship annual series ...
preview, NCAA Basketball Tournaments,
Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States In the United States, a federal holiday is a calendar date that is recognized and designated by the federal government of the United States as a h ...
auto races (
Indianapolis 500 The Indianapolis 500, also formally known as the Indianapolis 500-Mile Race, or simply the Indy 500, is an annual automobile race held at (IMS) in , United States, an of . The event is traditionally held over weekend, usually the last week ...

Indianapolis 500
and
Coca-Cola 600 The Coca-Cola 600, originally the World 600, is an annual NASCAR Cup Series points race held at the Charlotte Motor Speedway in Concord, North Carolina, on a Sunday during Memorial Day weekend. The first race, held in 1960 in NASCAR, 1960, was a ...
),
NFL The National Football League (NFL) is a professional American football American football, referred to simply as football in the United States and also known as gridiron, is a team sport played by two teams of eleven players on a rect ...
opening weekend and the
Super Bowl The Super Bowl is the annual championship game of the National Football League (NFL). It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2004, the game has been played on the first Sunday ...
) previously used the orange color, but now use the red designated for sports in their bonus sections. To increase their ties to ''USA Today'', Gannett incorporated the ''USA Today'' coloring scheme into an internally created graphics package for news programming that the company began phasing in across its television station group – which were spun-off in July 2015 into the separate broadcast and digital media company
Tegna Tegna Inc. (stylized as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company Gannett Co., Inc. () ...
– in late 2012 (the package utilizes the color scheme for a rundown graphic used on most stations – outside those that Gannett acquired in 2014 from London Broadcasting, which began implementing the package in late 2015 – that persists throughout its stations' newscasts, as well as bumpers for individual story topics). Gannett's television stations began to a new on-air appearance that uses a color-coding system identical to that of the paper. In many ways, ''USA Today'' is set up to break the typical newspaper layout. Some examples of that divergence from tradition include using the left-hand quarter of each section as reefers (front-page paragraphs referring to stories on inside pages), sometimes using sentence-length
blurb A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book, and are now found on ...
s to describe stories inside; the lead reefer is the cover page feature "Newsline", which shows summarized descriptions of headline stories featured in all four main sections and any special sections. As a national newspaper, ''USA Today'' cannot focus on the weather for any one city. Therefore, the entire back page of the News section is used for weather maps for the
continental United States The contiguous United States or officially the conterminous United States consists of the 48 adjoining U.S. state In the United States The United States of America (USA), commonly known as the United States (U.S. or US), or Americ ...
,
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico) is a Caribbean island and Unincorporated ...

Puerto Rico
and the
U.S. Virgin Islands The United States Virgin Islands, officially the Virgin Islands of the United States,Also called the ''American Virgin Islands'' are a group of Caribbean islands and an unincorporated and organized territory of the United States The U ...
, and temperature lists for many cities throughout the U.S. and the world (temperatures for individual cities on the primary forecast map and temperature lists are suffixed with a one- or two-letter code, such as "t" for
thunderstorm A thunderstorm, also known as an electrical storm or a lightning storm, is a storm characterized by the presence of lightning and its acoustics, acoustic effect on the Earth's atmosphere, known as thunder. Relatively weak thunderstorms are s ...

thunderstorm
s, referencing the expected weather conditions); the colorized forecast map, originally created by staff designer George Rorick (who left ''USA Today'' for a similar position at ''
The Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the ''Detroit Tribune'' on February ...
'' in 1986), was copied by newspapers around the world, breaking from the traditional style of using monochrome contouring or simplistic text to denote temperature ranges. National precipitation maps for the next three days (previously five days until the 2012 redesign), and four-day forecasts and
air quality index An air quality index (AQI) is used by government agencies to communicate to the public how polluted the air currently is or how polluted it is forecast to become. Public health risks increase as the AQI rises. Different countries have their own ai ...

air quality index
es for 36 major U.S. cities (originally 16 cities prior to 1999) – with individual cities color-coded by the temperature contour corresponding to the given area on the forecast map – are also featured. Weather data is provided by
AccuWeather AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. AccuWeather was founded in 1962 by Joel N. Myers, then a Pennsylvania State University graduate student working on a master's degree in ...

AccuWeather
, which has served as the forecast provider for ''USA Today'' for most of the paper's existence (with an exception from January 2002 to September 2012, during which forecast data was provided by
The Weather Channel The Weather Channel (TWC) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subscription busines ...
through a long-term multimedia content agreement with Gannett). In the bottom left-hand corner of the weather page is "Weather Focus", a graphic which explains various meteorological phenomena. On some days, the Weather Focus could be a photo of a rare meteorological event. On Mondays, the Money section uses its back page for "
Market Market may refer to: *Market (economics) *Market economy *Marketplace, a physical marketplace or public market Geography *Märket, an island shared by Finland and Sweden Art, entertainment, and media Films *Market (1965 film), ''Market'' (1965 ...

Market
Trends", a feature that launched in June 2002 and presents an unusual graphic depicting the performance of various industry groups as a function of quarterly, monthly, and weekly movements against the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of December ...

S&P 500
. On business holidays or days when bonus sections are included in the issue, the Money and Life sections are usually combined into one section, while combinations of the Friday Life editions into one section are common during quiet weeks. Advertising coverage is seen in the Monday Money section, which often includes a review of a current television ad, and after
Super Bowl Sunday Super Bowl Sunday is the day on which the Super Bowl The Super Bowl is the annual championship game of the National Football League (NFL). It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. S ...
, a review of the ads aired during the broadcast with the results of the ''Ad Track'' live survey. Stock tables for individual stock exchanges (comprising one subsection for companies traded on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange A stock exchange, securities exchange, or bourse is an Exchange (organized market), exchange where stockbrokers and stock trader, traders can buy an ...

New York Stock Exchange
, and another for companies trading on
NASDAQ The Nasdaq Stock Market () is an American stock exchange A stock exchange, securities exchange, or bourse is an Exchange (organized market), exchange where stockbrokers and stock trader, traders can buy and sell security (finance), secur ...
and the
American Stock Exchange NYSE American, formerly known as the American Stock Exchange (AMEX), and more recently as NYSE MKT, is an American stock exchange A stock exchange, securities exchange, or bourse is an Exchange (organized market), exchange where stockbrokers ...
) and mutual indexes were discontinued with the 2012 redesign due to the myriad of electronic ways to check individual stock prices, in line with most newspapers. Book coverage, including reviews and a national sales chart (the latter of which debuted on October 28, 1994), is seen on Thursdays in Life, with the official full A.C. Nielsen television ratings chart printed on Wednesdays or Thursdays, depending on release. The paper also publishes the
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytica ...

Mediabase
survey for several genres of music, based on radio airplay spins on Tuesdays, along with their own chart of the top ten singles in general on Wednesdays. Because of the same limitations cited for its nationalized forecasts, the television page in Life – which provides
prime time The prime time or the peak time is the block of broadcast programming Broadcast programming is the practice of organizing and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, qu ...
and late night listings (running from 8:00 p.m. to 12:30 a.m.
Eastern Time The Eastern Time Zone (ET) is a time zone A time zone is an area that observes a uniform standard time for legal, Commerce, commercial and social purposes. Time zones tend to follow the boundaries between Country, countries and their Adm ...
) – incorporates boilerplate "
Local news In journalism Journalism is the production and distribution of report Image:Hurt Report cover page.png, 220px, Example of a front page of a report A report is a document that presents information in an organized format for a specific audie ...
" or "
Local programming The terms local programme, local programming, local content or local television refers to a television program made by a television station or independent television producer for broadcast Broadcasting is the distribution (business), distrib ...
" descriptions to denote time periods in which the five major English language broadcast networks (
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
,
NBC The National Broadcasting Company (NBC) is an American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the United States The United States of America (USA), co ...
,
CBS CBS is an American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the United States The United States of America (USA), commonly known as the United States (U.S ...

CBS
,
Fox Foxes are small to medium-sized, s belonging to several of the family . They have a flattened skull, upright triangular ears, a pointed, slightly upturned , and a long bushy (or ''brush''). Twelve belong to the "true foxes" group of ge ...
and
The CW The CW Television Network (commonly referred to as simply The CW) is an American English-language commercial broadcast television Broadcast Broadcasting is the distributionDistribution may refer to: Mathematics *Distribution (mathema ...

The CW
) cede airtime to allow their owned and affiliated stations to carry syndicated programs or local newscasts; the television page has never been accompanied by a weekly listings supplement with broader scheduling information similar to those featured in local newspapers. Like most national papers, ''USA Today'' does not carry
comic strip A comic strip is a sequence of drawings, often cartoons A cartoon is a type of illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digi ...
s. One of the staples of the News section is "Across the USA", a state-by-state roundup of headlines. The summaries consist of paragraph-length
Associated Press The Associated Press (AP) is an American non-profit A nonprofit organization (NPO), also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, publi ...

Associated Press
reports highlighting one story of note in each state, the
District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument The Washington Monument is an obelisk within the National Mall The National Mall is a Landscape architecture, landscape ...
, and one U.S. territory. Similarly, the "For the Record" page of the Sports section (which features sports scores for both the previous four days of league play and individual non-league events, seasonal league statistics and wagering lines for the current day's games) previously featured a rundown of winning numbers from the previous deadline date for all participating state lotteries and individual multi-state lotteries. Some traditions have been retained. The lead story still appears on the upper-right hand of the front page. Commentary and political cartoons occupy the last few pages of the News section. Stock and mutual fund data are presented in the Money section. But ''USA Today'' is sufficiently different in aesthetics to be recognized on sight, even in a mix of other newspapers, such as at a . The overall design and layout of ''USA Today'' has been described as neo-Victorian. Also, in most of the sections' front pages, on the lower left-hand corner, are "USA Today Snapshots", which give statistics of various lifestyle interests according to the section it is in (for example, a snapshot in "Life" could show how many people tend to watch a certain genre of television show based upon the type of mood they are in at the time). These "Snapshots" are shown through graphs that are made up of various illustrations of objects that roughly pertain to the graphs subject matter (using the example above, the graph's bars could be made up of several TV sets, or ended by one). These are usually loosely based on research by a national institute (with the credited source mentioned in fine print in the box below the graph). The newspaper also features an occasional magazine supplement called ''Open Air'', which launched on March 7, 2008, and appears several times a year. Various other
advertorialAn advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend word, blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publi ...

advertorial
s appear throughout the year, mainly on Fridays.


Opinion section

The opinion section prints ''USA Today'' editorials, columns by guest writers and members of the editorial board of Contributors, letters to the editor, and editorial cartoons. One unique feature of the ''USA Today'' editorial page is the publication of opposing points of view; alongside the editorial board's piece on the day's topic runs an opposing view by a guest writer, often an expert in the field. The opinion pieces featured in each edition are decided by the Board of Contributors, which are separate from the paper's news staff. From 1999 to 2002 and from 2004 to 2015, the editorial page editor was Brian Gallagher, who has worked for the newspaper since its founding in 1982. Other members of the editorial board included deputy editorial page editor Bill Sternberg, executive forum editor John Siniff, op-ed/forum page editor Glen Nishimura, operations editor Thuan Le Elston, letters editor Michelle Poblete, web content editor Eileen Rivers, and editorial writers Dan Carney, George Hager, and Saundra Torry. The newspaper's website calls this group "demographically and ideologically diverse." Beginning with the 1984 United States presidential election'', USA Today'' has traditionally maintained a policy not to endorse candidates for the
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal gover ...

President of the United States
or any other state or federal political office, which has been since re-evaluated by the paper's Board of Contributors through an independent process during each four-year election cycle, with any decision to circumvent the policy based on a consensus vote in which fewer than two of the editorial board's members dissent or hold differing opinions. For most of its history, the paper's political editorials (most of them linked to the then-current Presidential election cycle) had focused instead on providing opinion on major issues based on the differing concerns of voters, the vast amount of information on these themes, and the board's aim to provide a fair viewpoint through the diverse political ideologies of its members and avoid reader perceptions of bias. Such avoidance of doing political editorials played a great part in ''USA Today'''s long-standing reputation for "fluff", but after its 30th anniversary revamp, the paper took a more active stance on political issues, calling for stronger gun laws after the
Sandy Hook Elementary School shooting The Sandy Hook Elementary School shooting occurred on December 14, 2012, in Newtown, Connecticut, United States, when 20-year-old Adam Lanza shot and killed 26 people, including 20 children between six and seven years old, and six adult staff m ...
in 2012. It heavily criticized the
Republican Party Republican Party is a name used by many political parties A political party is an organization that coordinates candidates to compete in a country's elections. It is common for the members of a political party to have similar ideas about polit ...
for both the 2013 government shutdown and the 2015 revolts in the United States House of Representatives that ended with the resignation of John Boehner as House Speaker. It also called out then-President of the United States, President Barack Obama and other top members of the Democratic Party (United States), Democratic Party for what they perceived as "inaction" over several issues during 2013–14, particularly over the NSA Global surveillance disclosures (2013–present), scandal and the ISIL beheading incidents. The editorial board broke from the "non-endorsement" policy for the first time on September 29, 2016, when it published an op-ed piece condemning the candidacy of Republican Party (United States), Republican nominee Donald Trump, calling him "unfit for the presidency" due to his inflammatory campaign rhetoric (particularly that aimed at the press, with certain media organizations being openly targeted and even banned from campaign rallies, including ''The New York Times'', ''The Washington Post'', CNN and the BBC, military veterans who had been prisoners of war, including 2008 Republican presidential candidate and Vietnam War veteran John McCain, immigrants, and various ethnic and religious groups); his temperament and lack of financial transparency; his "checkered" business record; his use of false and hyperbolic statements; the inconsistency of his viewpoints and issues with his vision on domestic and foreign policy; and, based on comments he had made during his campaign and criticisms by both Democratic Party (United States), Democrats and Republicans on these views, the potential risks to national security and constitutional ethics under a Trump administration, asking voters to "resist the siren song of a dangerous demagogue". The board noted that the piece was not a "qualified endorsement" of Democratic nominee Hillary Clinton, for whom the board was unable to reach a consensus for endorsing (some editorial board members expressed that Clinton's public service record would help her "serve the nation ably as its president", while others had "serious reservations about [her] sense of entitlement, [...] lack of candor and [...] Hillary Clinton email controversy, extreme carelessness in handling classified information"), endorsing instead tactical voting against Trump and GOP seats in swing states, advising voters to decide whether to vote for either Clinton, Libertarian Party (United States), Libertarian nominee Gary Johnson, Green Party of the United States, Green Party nominee Jill Stein or a write-in candidate for president; or focus on Senate, House and other down-ballot political races. In February 2018, ''USA Today'' stirred controversy by publishing an op-ed by Jerome Corsi, the DC bureau chief for the fringe conspiracy website InfoWars. Corsi, a prominent Conspiracy theory, conspiracy theorist, was described by ''USA Today'' as an "author" and "investigative journalist". Corsi was a prominent proponent of the false conspiracy theory that Barack Obama was not a US citizen, and Infowars has promoted conspiracy theories such as 9/11 being an inside job and the Sandy Hook massacre being a hoax staged by child actors. In October 2018, ''USA Today'' was criticized by NBC News for publishing an editorial by President Trump that was replete with inaccuracies. ''The Washington Post'' fact-checker said that "almost every sentence contained a misleading statement or a falsehood." In 2020, ''USA Today'' endorsed a specific presidential candidate for the first time, Democratic Party (United States), Democratic nominee Joe Biden. The newspaper also published an opposing editorial by Vice President Mike Pence, which called for his and Trump's re-election.


Personnel

In May 2012, Larry Kramer – a 40-year media industry veteran and former president of CBS Digital Media – was appointed president and publisher of ''USA Today'', replacing David Hunke, who had been publisher of the newspaper since 2009. Kramer was tasked with developing a new strategy for the paper as it sought to increase revenue from its digital operations. In July 2012, Kramer hired David Callaway (journalist), David Callaway – whom the former had hired as lead editor of ''MarketWatch'' in 1999, two years after Kramer founded the website – as the paper's editor-in-chief. Callaway had previously worked at Bloomberg News covering the banking, investment-banking and asset-management businesses throughout Europe and at the ''Boston Herald'', where he co-wrote a daily financial column on "comings and goings in the Boston business district". The current Editor-in-Chief is Nicole Carroll (journalist), Nicole Carroll, who has served since February 2018.


Related publications and services


''USA Weekend''

''USA Weekend'' was a sister publication that launched in 1953 as ''Family Weekly'', a national Sunday magazine supplement intended for the Sunday editions of various U.S. newspapers; it adopted its final title following Gannett's purchase of the magazine in 1985. The magazine – which was distributed to approximately 800 newspapers nationwide at its peak with most Gannett-owned local newspapers carrying it by default within their Sunday editions – focused primarily on social issues, entertainment, health, food and travel. On December 5, 2014, Gannett announced that it would cease publishing ''USA Weekend'' after the December 26–28, 2014 edition, citing increasing operational costs and reduced advertising revenue, with most of its participating newspapers choosing to replace it with competing Sunday magazine ''Parade (magazine), Parade''.


''USA Today Sports Weekly''

''USA Today Sports Weekly'' is a weekly magazine that covers news and statistics from Major League Baseball, Minor League Baseball and National Collegiate Athletic Association, NCAA baseball, the National Football League (NFL) and NASCAR. It was first published on April 5, 1991, as ''USA Today Baseball Weekly'', a tabloid (paper size), tabloid-sized baseball-focused publication released on Wednesdays, on a weekly basis during the baseball season and bi-weekly during the off-season; the magazine expanded its sports coverage on September 4, 2002, when it adopted its current title after added stories about the NFL. ''Sports Weekly'' added coverage of NASCAR on February 15, 2006, lasting only during that year's race season; and added coverage of NCAA college football on August 8, 2007. The editorial operations of ''Sports Weekly'' originally operated autonomously from ''USA Today'', before being integrated with the newspaper's sports department in late 2005.


The Big Lead

The Big Lead is a sports blog operated by ''USA Today'' that was launched in February 2006 by original owner Fantasy Sports Ventures (co-founded by Jason McIntyre and David Lessa), which was purchased by Gannett – which, beginning in April 2008, had maintained a strategic content and marketing partnership with the former company – in January 2012. The site – which is usually updated on a routine basis of 10 to 15 times per day between 8:00 a.m. and 6:00 p.m. Eastern Time – mainly covers sports, but also provides news and commentary on other news topics, ranging from politics to pop culture.


''USA Today: The Television Show''

In 1987, Gannett and producer/former
NBC The National Broadcasting Company (NBC) is an American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the United States The United States of America (USA), co ...
CEO Grant Tinker began developing a news magazine series for broadcast syndication that attempted to bring the breezy style of ''USA Today'' to television. The result was ''USA Today: The Television Show'' (later retitled ''USA Today on TV'', then shortened to simply ''USA Today''), which premiered on September 12, 1988. Correspondents on the program included Edie Magnus, Robin Young, Boyd Matson, Kenneth Walker, Dale Harimoto, Ann Abernathy, Bill Macatee and Beth Ruyak. As with the newspaper itself, the show was divided into four "sections" corresponding to the different parts of the paper: News (focusing on the major headlines of the day), Money (focusing on financial news and consumer reports), Sports (focusing on sports news and scores) and Life (focusing on entertainment and lifestyle-related stories). The series was plagued by low ratings and negative reviews from critics throughout its run. The program also suffered from being scheduled in undesirable timeslots in certain markets; this was a particular case in New York City, the country's largest media market, where CBS owned-and-operated station WCBS-TV (channel 2) aired the program in a pre-dawn early morning slot, before the program was picked up by NBC O&O WNBC five months into its run; after initially airing it in an equally undesirable 5:30 a.m. slot, the series was later moved to a more palatable 9:30 a.m. time period, but still did not fare any better on its new station (in contrast, CITY-DT in Toronto, Ontario,
Canada Canada is a country in the northern part of North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean, Atlantic to the Pacific Ocean, Pacific and northward into the Arctic Oce ...

Canada
[now the flagship (broadcasting), flagship of the Citytv television network], ran it at 5:00 p.m.). Although the series was renewed for a second season, these setbacks led to the mid-season cancellation of the TV version of ''USA Today'' in November 1989, after one-and-a-half seasons; the final edition aired on January 7, 1990. Gannett announced plans to develop a ''USA Today''-branded weekly half-hour television program, to have been titled ''Sports Page'', as part of a renewed initiative to extend the brand into television; this program, which was tapped for a fall 2004 debut, ultimately never launched.


''VRtually There''

''VRtually There'' is a weekly virtual reality news program produced by the USA Today Network, which debuted on October 20, 2016. The program, which is available on the ''USA Today'' mobile app and on YouTube (which maintains content exclusivity through the program's dedicated channel for 60 days after each broadcast), showcases three original segments outlining news stories through a first-person perspective, recorded and produced by journalists from ''USA Today'' and its co-owned local newspapers. The program also incorporates "cubemercials", long-form advertisements created by Gannett's in-house creative studio GET Creative, which are designed to allow consumer engagenent in fully immersive experiences through virtual reality.


''For the Win''

''USA Today'' also publishes a sports website called ''For the Win''.


Awards

* USA Today Minor League Player of the Year Award – First presented in 1988, this annual award has been given to a particular Minor league baseball player judged to have had the most outstanding season by a thirteen-person panel of baseball experts. * USA Today All-USA high school baseball team – First presented in 1998, the award honors between nine and eleven outstanding baseball players from high schools around the United States to be part on the team (separate awards honoring the High School Baseball Player of the Year and High School Baseball Coach of the Year have been given since 1989). * USA Today All-USA high school basketball team – First presented in 1983, the award honors outstanding male and female basketball players from high schools around the United States with a place on the team, with one member of each team being named as the High School Basketball Player of the Year as well as coaches from a select boys' and girls' team as the High School Basketball Coach of the Year. * USA Today All-Joe Team (NFL) – First presented in 1992 in tribute to Kansas City Chiefs veteran defensive lineman Joe Phillips (American football), Joe Phillips, the award honors 52 rookie players from throughout the NFL for their exemplary performance during the previous league season. * ''USA Today''/National Prep Poll High School Football National Championship – Predating the first publication of ''USA Today'' under the sole decision of the National Prep Poll, it is a national championship honor awarded to the best high school football team(s) in the United States, based on rankings decided by the newspaper's sports editorial department. * USA Today All-USA high school football team – First presented in 1982, the award honors outstanding football players from high schools around the United States (includes ranks for the Super 25 teams in the U.S. and Top 10 teams in the East, South, Midwest and West, and USA Today High School Football Player of the Year). * USA Today High School Football Coach of the Year – First presented in 1982, the award awards a coach from one of the teams selected for the All-USA football team for the honor. * USA TODAY Road Warrior of the Year first presented to Joyce Gioia in 2013; never presented again.


In popular culture

* A futuristic 2015 edition of ''USA Today'' (Hill Valley (Back to the Future), Hill Valley edition) is seen in the film ''Back to the Future Part II'' (1989). As a tribute to the movie, the newspaper ran a recreation of the front page, featuring the exact headlines portrayed in the movie (except for a piece mentioning a future state visit by "Queen Diana, Princess of Wales, Diana", the Princess having Death of Diana, Princess of Wales, died in 1997), on October 22, 2015, when the protagonist Marty McFly (played by Michael J. Fox) travels to October 21, 2015, and reads the following day's edition of the paper. * A 1991 episode of ''The Simpsons'' ("Homer Defined") featured a parody of the paper ("U.S. of A. News"), whose lead story was "#2 is #1", in reference to pencils. Lisa criticizes the paper's blandness, but Homer retorts that "Hey, this is the only paper in America that's not afraid to tell the truth, that everything is just fine."


See also

* Super Bowl Ad Meter, ''USA Today'' Super Bowl Ad Meter * Viewtron


References


External links

* {{DEFAULTSORT:Usa Today USA Today, Companies based in McLean, Virginia Gannett publications National newspapers published in the United States Publications established in 1982 Daily newspapers published in the United States 1982 establishments in the United States Universal Windows Platform apps Daily newspapers published in Virginia First-run syndicated television programs in the United States 1988 American television series debuts 1990 American television series endings 1980s American television news shows 1990s American television news shows English-language television shows Entertainment news shows in the United States Pulitzer Prize for Explanatory Journalism winners Podcasting companies