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Johnson Outdoors Inc. () produces outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing. It has operations in 24 locations worldwide, employs 1,400 people and reports sales of more than $315 million.
Helen Johnson-Leipold Helen Johnson-Leipold is an American billionaire businesswoman. Biography She is the daughter of Samuel Curtis Johnson Jr., who died in 2004, and Imogene Powers Johnson and the great great granddaughter of S. C. Johnson & Son founder Samuel ...
, one of
Samuel Curtis Johnson, Jr. Samuel Curtis Johnson Jr. (March 2, 1928 – May 22, 2004) was an American businessman. He was the fourth generation of his family to lead S. C. Johnson & Son, Inc., which is headquartered in Racine, Wisconsin. He was the son of Herbert F ...
's four children, has run the company since 1999.


Company history

The company, previously known as Johnson Wax Associates, grew out of diversification and acquisition efforts by S. C. Johnson & Son during the 1970s. It became a profitable, self-sustaining outdoor equipment business known as Johnson Camping, Inc., later renamed Johnson Worldwide Associates (JWA).


Silva Compass (discontinued)

From 1980, JWA imported Swedish-made compasses manufactured by Silva Production AB (Silva Group) for sale in North America. In 1996, a decision by Silva Production AB of the Silva Group parent to begin marketing its Swedish-made ''Silva'' brand compasses via a new distribution network in North America with
Brunton Brunton may refer to: Places *Brunton, Northumberland, England (near Alnwick) *Low Brunton, Northumberland, England (near Hexham) *Brunton, Wiltshire, England *Brunton Memorial Ground, Radlett, Hertfordshire, England *Brunton, Fife, Scotland; a Lis ...
, Inc. led to litigation the following year between JWA, which owned the North American Silva distribution network, and Silva Production AB, the Swedish manufacturer. As of 2008, JWA (now known as Johnson Outdoors, Inc.) was sourcing most of its ''Silva'' brand compasses from PT Uwatec Batam, an Indonesia-based wholly owned subsidiary of Johnson Outdoors, Inc. The discontinued Silva 424 Wrist Sighting Compass was made for Johnson Outdoors by Suunto Oy of Finland, while the Silva Lensatic 360 compass is made in Taiwan. JO ceased all distribution of Silva brand magnetic compasses in 2018. In 2018, JO sold its North America rights to the Silva brand to Silva of Sweden AB.


Healthways

Healthways was a firm founded by Dick Klein which made scuba gear. It went bankrupt in 1963; its successor company is Scubapro. It was one of the five original USA diving gear makers:
U.S. Divers Air Liquide S.A. (; ; literally "liquid air"), is a French multinational company which supplies industrial gases and services to various industries including medical, chemical and electronic manufacturers. Founded in 1902, after Linde it is ...
, Healthways, Voit, Dacor,
Swimaster Spearfisherman was a company that made dry suits and fins. Located in Huntington Beach, California, Arthur Brown started it in or before 1945 and sold it to Swimaster in about 1955, which, in turn, was sold to the Voit Rubber Company in the earl ...
. Healthways is notable in that it was the first manufacturer to use "
scuba Scuba may refer to: * Scuba diving ** Scuba set, the equipment used for scuba (Self-Contained Underwater Breathing Apparatus) diving * Scuba, an in-memory database developed by Facebook * Submillimetre Common-User Bolometer Array, either of two in ...
" as a word rather than an acronym. Their twin-hose regulator line was called the "Scuba"; hence, one of their later models, the Scuba Pro, eventually became the name of the reorganized company. (Healthways' single-hose regulators were dubbed the "Scubair" line.)


Scubapro

Scubapro was founded in the United States in 1963 by Gustav Dalla Valle, the
Beuchat Beuchat International, better known as Beuchat, is a company that designs, manufactures and markets underwater equipment. It was established in 1934 in Marseille, France, by Georges Beuchat, who descended from a Swiss watchmaking family. Geor ...
representative in United States, and Dick Bonin to manufacture scuba gear. Scubapro merged with dive computer manufacturer Uwatec in 1997 and became part of Johnson Outdoors. The company, now known as "Scubapro Uwatec", currently manufactures diving regulators, buoyancy compensators, dive computers, masks, fins, snorkels, wetsuits and
drysuit A dry suit or drysuit provides the wearer with environmental protection by way of thermal insulation and exclusion of water, and is worn by divers, boaters, water sports enthusiasts, and others who work or play in or near cold or contaminated ...
s, as well as scuba accessories.


Uwatec

Uwatec was founded in
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
in 1984 as a manufacturer of scuba gear. In 1987, it introduced the Aladin PRO, establishing a reputation for making
diving computer A dive computer, personal decompression computer or decompression meter is a device used by an Underwater diving, underwater diver to measure the elapsed time and depth during a dive and use this data to calculate and display an ascent profile wh ...
s; however, multiple lawsuits accusing Uwatec (and later Johnson Outdoors) of a seven-year cover-up of a potentially lethal dive-computer bug tainted that reputation. Uwatec merged with Scubapro in 1997, becoming part of Johnson Outdoors.


Subgear

Subgear is the rebranded name of Seemann Sub, a diving brand active in Germany since 1979.


Jetboil

Since November 2012, Johnson Outdoors has owned
Jetboil Jetboil manufactures and markets lightweight fuel gas, gas-fueled portable stoves used primarily for backpacking (wilderness), backpacking. The company was formed in 2001 by Dwight Aspinwall and Perry Dowst in a former woolen mill in Guild, New ...
, a company that produces lightweight gas fueled portable stoves.


Eureka!

Johnson Outdoors acquired
Eureka! Tent Company Eureka! Tent Company is an American company that sells Eureka! brand products to the outdoor recreation, rental, special events and military markets by Johnson Outdoors Inc., a global outdoor recreation company. The brand, part of Johnson Outdoors ...
in 1973.


Old Town Canoe

Johnson Outdoors acquired
Old Town Canoe Old Town Canoe Company is a historic maker of canoes in Old Town, Maine. The company had its beginnings in 1898, in buildings constructed in 1890 for a shoe business, and was incorporated in 1901. Old Town entered the canoe market as a builder of ...
from S. C. Johnson & Son in 2004; the latter acquired Old Town Canoe in 1974.


Ocean Kayak

Ocean Kayak was founded by
Tim Niemier Tim Niemier is a designer of watercraft, currently focusing on kayaks and stand up paddleboards. Niemier is credited with introducing the sit-on-top (SOT) kayak design. “I sort of introduced those,” Niemier said of the sit-on-top design. “I ...
in 1988 to sell polyethylene sit-on-top kayaks. Johnson Outdoors acquired the company in 1997.


References


External links

{{Use mdy dates, date=August 2016 Companies based in Binghamton, New York Diving equipment manufacturers