Uttar Pradesh Tourism (commonly referred to as Uttar Pradesh Tourism Department or UP Tourism Department) is a

state government A state government is the government that controls a subdivision of a country in a federal form of government, which shares political power with the federal or national government. A state government may have some level of political autonomy, or ...

agency which is responsible for promotion of tourism in the Indian state of

Uttar Pradesh Uttar Pradesh (; , 'Northern Province') is a state in northern India. With over 200 million inhabitants, it is the most populated state in India as well as the most populous country subdivision in the world. It was established in 1950 ...

. The department is also responsible for drafting and implementation of the tourism policy, including heritage, air service, and eco-tourism policies for Uttar Pradesh.

History

To promote tourism, the Directorate of Tourism was established in the 1972 with a Director/Director General who is an

IAS IAS may refer to: Science * Institute for Advanced Study, in Princeton, New Jersey, United States * Image Analysis & Stereology, the official journal of the International Society for Stereology & Image Analysis. * Iowa Archeological Society, Uni ...

officer. In 1974 the Uttar Pradesh State Tourism Development Corporation was established to look after the commercial tourist activities. The organisation is now simply known as "Uttar Pradesh Tourism". To boost the tourism in the state from within the country and other parts of the world, the

Government of Uttar Pradesh The Government of Uttar Pradesh (ISO: Uttar Pradesh Sarkār; often abbreviated as GoUP) is the subnational government of the Indian state of Uttar Pradesh with the governor as its appointed constitutional head of the state by the President of I ...

established an ''

Uttar Pradesh Heritage Arc The Uttar Pradesh Heritage Arc is a triangulation network stretching from Agra to Lucknow and Varanasi in India, covering an area of approximately 700 km. History The idea was conceived by the Government of Uttar Pradesh under the leadershi ...

'' covering the cities of

Ayodhya Ayodhya (; ) is a city situated on the banks of holy river Saryu in the States and union territories of India, Indian state of Uttar Pradesh. Ayodhya, also known as Sāketa, Saketa, is an ancient city of India, the birthplace of Rama and ...

Mathura Mathura () is a city and the administrative headquarters of Mathura district in the Indian state of Uttar Pradesh. It is located approximately north of Agra, and south-east of Delhi; about from the town of Vrindavan, and from Govardhan. ...

Vrindavan Vrindavan (; ), also spelt Vrindaban and Brindaban, is a historical city in the Mathura district of Uttar Pradesh, India. It is located in the Braj Bhoomi region and holds religious importance in Hinduism as Krishna spent most of his childho ...

Agra Agra (, ) is a city on the banks of the Yamuna river in the Indian state of Uttar Pradesh, about south-east of the national capital New Delhi and 330 km west of the state capital Lucknow. With a population of roughly 1.6 million, Agra is ...

Mirzapur Mirzapur () is a city in Uttar Pradesh, India, 827 km from Delhi and 733 km from Kolkata, almost 91 km from Prayagraj (formally known as Allahabad) and 61 km from Varanasi. It is known for its carpets and brassware industries, and the folk ...

Lucknow Lucknow (, ) is the capital and the largest city of the Indian state of Uttar Pradesh and it is also the second largest urban agglomeration in Uttar Pradesh. Lucknow is the administrative headquarters of the eponymous district and division ...

and

Varanasi Varanasi (; ; also Banaras or Benares (; ), and Kashi.) is a city on the Ganges river in northern India that has a central place in the traditions of pilgrimage, death, and mourning in the Hindu world. * * * * The city has a syncretic t ...

and organised "Uttar Pradesh Travel Mart" in 2015 in Lucknow. The event was attended by 80 delegates from 27 countries.

Organisation

Uttar Pradesh Tourism is headed by

Director-general A director general or director-general (plural: ''directors general'', ''directors-general'', ''director generals'' or ''director-generals'' ) or general director is a senior executive officer, often the chief executive officer, within a government ...

Director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''Di ...

and is under the purview of the Department of Tourism, Uttar Pradesh. Reporting to the DG or Director, are the Regional Offices which is represented by the Regional Tourist Officers (R.T.O). Uttar Pradesh Tourism has offices all over India and has overseas representation in Australia, Canada, France, Germany, Italy, Japan, Netherlands, Singapore, South Africa, United Arab Emirates, United Kingdom and in the United States.

2015 Tourism policy

The Uttar Pradesh Government has drafted a new tourism policy in 2015 with following key objectives. # To identify and develop new tourism products. # Development of new tourism circuits and development of old circuits. # Expansion and improvement of existing tourism infrastructure. # Creation of infrastructure on tourist places. # Development of alternative tourism. # Improvement of quality of tourism products in the state. # To improve and preserve the art and culture of the state. # To create awareness and sensitivity about tourism in general public. #

Public–private partnership A public–private partnership (PPP, 3P, or P3) is a long-term arrangement between a government and private sector institutions.Hodge, G. A and Greve, C. (2007), Public–Private Partnerships: An International Performance Review, Public Administ ...

in the field of tourism. # To make UP tourism a memorable experience for the tourists. # To make inter-state travel easier by modernising transportation.

References

{{Tourism in India 1974 establishments in Uttar Pradesh Government agencies established in 1974 Tourism in Uttar Pradesh State agencies of Uttar Pradesh Tourism agencies

History

Organisation

2015 Tourism policy

See also

References