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The Utilikilts Company is an American contemporary or "utility" kilt company that was founded by Steven Villegas in April 2000. Villegas created his first kilt in the late '90s as an alternative to pants meant to offer freedom of movement, while working on his motorcycle. Created from an old pair of military pants, Villegas was so fond of his creation he wore it quite often around town. He was approached by his first customer, "a bouncer that you wouldn't want to mess with", at a local bar.
That first encounter encouraged him to produce more kilts, and sell them at the Pike Place Market and Fremont Street Market, in Seattle; where he met co-founder, Megan Haas. Villegas soon formed the Utilikilts Company, establishing both brick-and-mortar and web based storefront for the product. Haas left the company in 2005.
Utilikilt's commercial success is primarily from word of mouth, as the company does not pay for product placement or commercial endorsement and eschews professional models in favor of photos of actual customers. Despite this low-key approach, sales grew from 750 kilts the first year to over 11,000 three years later. The company received a big boost in recognition after Richard Hatch donned a Utilikilt on-screen in '' Survivor: All-Stars''.
The Utilikilt was also used as part of the costume for the O.Z. rebels in the Sci-Fi Channel miniseries '' Tin Man'' (2007)
The character Lafayette wears a Utilikilt in the premiere episode of
The Utilikilts Company is an American contemporary or "utility" kilt company that was founded by Steven Villegas in April 2000. Villegas created his first kilt in the late '90s as an alternative to pants meant to offer freedom of movement, while working on his motorcycle. Created from an old pair of military pants, Villegas was so fond of his creation he wore it quite often around town. He was approached by his first customer, "a bouncer that you wouldn't want to mess with", at a local bar.
That first encounter encouraged him to produce more kilts, and sell them at the Pike Place Market and Fremont Street Market, in Seattle; where he met co-founder, Megan Haas. Villegas soon formed the Utilikilts Company, establishing both brick-and-mortar and web based storefront for the product. Haas left the company in 2005.
Commercial success
Utilikilt's commercial success is primarily from word of mouth, as the company does not pay for product placement or commercial endorsement and eschews professional models in favor of photos of actual customers. Despite this low-key approach, sales grew from 750 kilts the first year to over 11,000 three years later. The company received a big boost in recognition after Richard Hatch donned a Utilikilt on-screen in '' Survivor: All-Stars''.
The Utilikilt was also used as part of the costume for the O.Z. rebels in the Sci-Fi Channel miniseries '' Tin Man'' (2007)
The character Lafayette wears a Utilikilt in the premiere episode of HBO
Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
series '' True Blood''.
A Utilikilt is the featured prop promoting gender equality in Linda Biggs' artwork, "One of the Boys."
References
Further reading
* * * * *External links
* Clothing companies of the United States Skirts Culture of Seattle Companies based in Seattle American companies established in 2000 Clothing companies established in 2000 2000 establishments in Washington (state) {{fashion-company-stub