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UrbanDaddy is a company based in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
which published content about men's
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge put ...
lifestyle topics. As of August 2012, its websites and newsletters have more than 4.5 million subscriber in ten U.S. markets. UrbanDaddy publishes a daily email newsletter covering a single piece of news pertaining to
nightlife Nightlife is a collective term for entertainment that is available and generally more popular from the late evening into the early hours of the morning. It includes pubs, bars, nightclubs, parties, live music, concerts, cabarets, theatre, c ...
, food and dining as well as
lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bus ...
and
entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
. The company is privately held, with a
business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, ...
supported by advertising revenue and
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
.


History

UrbanDaddy was founded in 2005, by CEO Lance Broumand. Broumand left a career in
law Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. It has been vario ...
to start UrbanDaddy. In addition to UrbanDadddy's lifestyle content the company also publishes reports about luxury automobiles on a web site called Driven.com and editorial focused on men's style on GetKempt.com. In 2011, UrbanDaddy launched Manero, a digital publication and
social club A social club may be a group of people or the place where they meet, generally formed around a common interest, occupation, or activity. Examples include: book discussion clubs, chess clubs, anime clubs, country clubs, charity work, criminal ...
for Latin Americans living in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
.


References

*February 24, 2012 by Gavin O'Malley "UrbanDaddy's Broumand on Positioning Luxury Readers, Digital Growth" Media Post. http://www.mediapost.com/publications/article/168553/urbandaddys-broumand-on-positioning-luxury-reader.html *August 11, 2008 by Hoag Levins "UrbanDaddy: Finding Publishing Success in Web 1:0 Simplicity" Advertising Age. http://adage.com/article/video/urbandaddy-finding-publishing-success-web-1-0-simplicity/130249/ * December 23, 2010 by Sarah Wildman "Stars of the See-and-Be_Seen Upend Washington," New York Times. https://www.nytimes.com/2010/12/26/fashion/26DCgirls.html?pagewanted=all * October 13, 2011 by Courtney Boyd Myers "150,000 men use UrbanDaddy's Next Move app to entertain their mistresses," The Next Web. https://thenextweb.com/apps/2011/10/13/150000-men-use-urbandaddys-next-move-app-to-entertain-their-mistresses/ {{ref end Companies based in New York (state)