__NOTOC__
Upstanders is a "content series"
[ created by Starbucks and announced by Starbucks chairman ]Howard Schultz
Howard D. Schultz (born July 19, 1953) is an American businessman and author who served as both chairman and CEO of Starbucks from 1986 to 2000, from 2008 to 2017, and as interim CEO since 2022. Schultz also owned the Seattle SuperSonics baske ...
in September 2016.The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
''.[ Chandrasekaran commented that his goal was for the series to be of quality that could be posted by the Washington Post.][
The ]Chicago Tribune
The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...
commented that it was a venture into content creation
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of v ...
, and that Starbucks reported they had been offered considerable sums by media companies for the content to support advertising. While the content is not about Starbucks itself, Starbucks intends for the series to enhance readers' associations about Starbucks.[
Music for the series was scored by Jim Greer, a composer known for his work as a record producer with Foster the People, Galactic, Macy Gray, and has also scored numerous films and placed music in many television shows.
As of September 2017, it is a ten episode series. The episodes are:][
#"Scholarships for Every Student" (5:26 minutes:seconds long) about a grass-roots program for Baldwin High School students of Baldwin, Michigan
#"A Warrior's Workout" (6:09), about wounded veterans
#"The Hunger Hack" (5:50), about ''Means'', an app that facilitates donations of food to food pantries
#"The Mosque Across the Street" (5:10)
#"Breaking the Prison Pipeline" (4:31)
#"Employing the Full Spectrum" (6:18)
#"The Kids Who Killed an Incinerator" (5:42)
#"The Empathetic Police Academy" (5:21)
#"Homes for Everyone" (5:14)
#"Building Homes. Building Lives." (5:27)
]
Terminology
Usage of the term "upstanders" here seems to convey positiveness, as in "upstanding" citizens, while elsewhere the term has been used to connote "standing up" to bullies.
See also
*''The Enough Moment
''The Enough Moment: Fighting to End Africa's Worst Human Rights Crimes'' is the second book co-authored by actor Don Cheadle, and co-founder of the Enough Project and human rights activist, John Prendergast. Cheadle and Prendergast's first book, ...
'', by Don Cheadle, which features celebrity "Upstanders"
* ABC Person of the Week, which since 1989 has frequently featured ordinary persons doing extraordinary things, in 3-4 minute features
* Horace Mann Upstanders Award, of Antioch University Los Angeles
References
{{reflist
External links
Upstanders website at Starbucks.Com
including introduction and 10 content videos
"Introducing Upstanders"
at YouTube
Search on "Upstanders Starbucks"
at YouTube
American non-fiction web series