Unwind With STV
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''Unwind with ITV'' (known as ''Unwind with STV'' on STV) is an
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
ambient television programme. It broadcasts time-lapse footage of either various peaceful environments or computer graphics, over soft ambient music or
ASMR Autonomous sensory meridian response (ASMR) is a tingling sensation that usually begins on the scalp and moves down the back of the neck and upper spine. A pleasant form of paresthesia, it has been compared with auditory-tactile synesthesia a ...
sound. Its introduction was, partially, a part of ITV's ''Britain Get Talking'' campaign, and is produced by Plymouth-based Rock Oyster Media with music coming from the libraries of the music conglomerate
BMG BMG may refer to: Organizations * Music publishing companies: ** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 *** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...
. It started broadcasting since 2 October 2021. Since mid-November 2022, a round-the-clock feed of ''Unwind'' footage has been available as part of the lineup of FAST channels offered within the 'Live TV' section of ITVX.


Origins

''Unwind with ITV'' replaced an earlier programme called '' ITV Nightscreen'', which was an hour-and-half filler programme of promotional information about upcoming ITV shows that ran over the late hours of ITV's night-time service. The programme was used to fill the station's overnight downtime, where a
closedown A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...
would have once been used at the end of programmes. However under ITV's public service broadcasting requirements, the channel is required to operate a 24-hour-a-day service. ITV classified ''ITV Nightscreen'' as a regional programme. In 2017, the programme was said to account for more than a third of ITV’s regional programming hours.
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...
considered this an inappropriate means of fulfilling regional quotas and took action to remove the loophole.


Content

The programme consists mainly of either ambient time-lapsed aerial,
landscape A landscape is the visible features of an area of land, its landforms, and how they integrate with natural or man-made features, often considered in terms of their aesthetic appeal.''New Oxford American Dictionary''. A landscape includes the ...
or nature photography, done by either drone or static cameras. This is laid over soft music with occasional pieces of non-sensical poetry. If not, it broadcasts random computer generated graphics, which are sensitive to the noise of music or ASMR sounds being played over.


See also

*
The Landscape Channel The Landscape Channel was a British television channel set up by Nick Austin, co-founder of the Beggars Banquet record label, to showcase ambient videos set to classical and modern instrumental music. History It began airing as an overnight p ...
- A British defunct television channel that showed landscapes over ambient music


References


External links

* * {{STV Player, id=summary/unwind, title=''Unwind with STV''
''Unwind with ITV''
on Rocky Oyster Media 2021 British television series debuts Interstitial television shows ITV (TV network) original programming