''Unsung Hero'', also known as ''Uhero Magazine'', was a music
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
publication based out of
Gettysburg, Pennsylvania
Gettysburg (; non-locally ) is a borough and the county seat of Adams County in the U.S. state of Pennsylvania. The Battle of Gettysburg (1863) and President Abraham Lincoln's Gettysburg Address are named for this town.
Gettysburg is home to th ...
. It was an American
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
devoted to unsigned music and popular culture, centralized in the mid-Atlantic region of the United States.
The magazine focused on unsigned music artists and bands to spotlight, as well as other music-related articles.
History
Created by Suzanne and Greg Christianson of Gettysburg, Pennsylvania, out of a passion for great music that had yet to be discovered on a national level. This husband and wife team not only published a magazine together, but a supplemental website as well.
The magazine became a sponsor of Millennium Music Conference in 2000.
Style
As a smaller publication, Unsung Hero, followed in the vein of
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
and Spin magazines, focusing on music, fashion, and culture. It was often referred to as the "Bible of Local Music".Lehigh Valley - Welcome to Lehigh Valley Economic Development /ref> Each month's magazine had a print run of approximately 50,000 copies, and was freely available.
Staff
While there were three people on the staff with the surname "Baker", none of the employees were related to each other. The Christianson's, however, were related: they were married to each other.
* Matt Crowner, Lead Artist
**All artwork for the cover design, article spreads, and layout out of ad space was handled by Matt.
Public relations
* Kevin Baker, Director of Public Relations
**Kevin, a member of
Baltimore
Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
band,
Live Alien Broadcast
Live Alien Broadcast is a Baltimore-based rock band that began between the Washington D.C. suburb of Gaithersburg, Maryland and Baltimore City, as a straight up heavy band and later incorporated a DJ and samples to their sound.
Biography
During t ...
, handled the public image of the magazine as well as getting unsigned bands involved with the magazine.
* Andrea Baker, Merchandising Representative
**Andrea joined the staff as the representative at shows sponsored by Unsung Hero to distribute magazines and merchandise. She was experienced with grassroots street-team management and band promotions, from her company Emerging Sounds.
* Lizzy.Dean Holyfield, Promotions Director
**In addition to running promotions for the magazine, Lizzy.Dean also was a contributing writer giving his spin on the local scene. He also did a weekly segment on MHZ T.V. in DC. Lizzy.Dean also was a member of Baltimore band,
Great Mutant Skywheel
Great may refer to: Descriptions or measurements
* Great, a relative measurement in physical space, see Size
* Greatness, being divine, majestic, superior, majestic, or transcendent
People
* List of people known as "the Great"
*Artel Great (born ...
.
* Sheba Shough, Concert Series Management
**Sheba was the magazine's primary Agent/Liaison for communication with/between musicians in the Mid-Atlantic Region. Her primary roles included booking, promoting, and managing live events. She managed live shows (i.e. PR, stage set-up, artist settlement), and acted as primary events planner for the Mid-Atlantic regional "Concert Series" that provided financial support to Unsung Hero Magazine.
Sales
* Suzanne Christianson, Main Sales
* Chris Keith, Director of Sales & Marketing
* Lori Bernish, Pittsburgh Area Ad Sales & Distribution
The sales staff would sell the ad space for venues, bands, artists, and other music related products to be advertised in the magazine. The distribution was nationwide in mostly music clubs, Hot Topic stores, and other trendy locations.
Contributing writers
* Mitch Kramer, cover article for Issue 31: Weapons for Peace
Features
'' 10 Minutes w/ Shana : Shana Baker''
The main article or cover story of the artist or featured band was written by Shana. Shana would catch a show or performance and sit down with the subject(s) to obtain the story.
'' The Noise : eEL''
The Noise was a small and short section in the back of the magazine for CD and album reviews of music submitted by artists and bands to the magazine.
'' UH.X : Donna Wise''
The local radio station in Harrisburg, Pennsylvania (105.7 the X) would feature artists and bands that would be featured and reviewed in the magazine.
Venues
Several music clubs within the mid-atlantic collaborated with Unsung Hero magazine for artist showcases and magazine releases. Most notable were Fat Daddy's in York, PA; the Chameleon in Lancaster, PA; the Crowbar in PA; and the Recher Theater in Baltimore, MD.
As the magazine grew in success, it started the Uhero Concert Series. The following cities and clubs took part:
* Springfield, VA: Jaxx
* Philadelphia, PA: Grape Street Pub
* Baltimore, MD: 8x10
* Baltimore, MD: The Ottobar
* Reading, PA: Hiester's
* Pittsburgh: Club Laga
* Fairfax, VA: TT Reynolds
* Lancaster, PA: Blue Star Inn
* Washington DC: 9:30 Club
* New York City, NY: Downtime
* New York City, NY: The Continental
Magazine covers
2000
* January - Issue 7:
Mary Prankster
Mary Prankster is the moniker for an American singer-songwriter. She is primarily associated with Baltimore (but now residing in New England), and played a blend of alternative/indie music with frank lyrics. The name is a reference to Ken Kesey's ...
* February - Issue 8:
* March - Issue 9: Darcie Miner
* April - Issue 10:
* May - Issue 11:
* June - Issue 12:
* July - Issue 13:
* August - Issue 14:
* September - Issue 15:
* October - Issue 16:
* November - Issue 17:
* December - Issue 18:
2001
* January - Issue 19: Project67
* February - Issue 20:
* March - Issue 21:
* April - Issue 22:
* May - Issue 23:
* June - Issue 24:
* July - Issue 25:
* August - Issue 26:
Cactus Patch
Army of Me is a band formed in Washington, D.C.
History
Vocalist and guitarist Vince Scheuerman grew up in a Gaithersburg, Maryland religious community. Feeling frustrated with mainstream culture, he turned to music as an outlet. Scheuerman and ...
* September - Issue 27:
Fidel
Fidel most commonly refers to:
* Fidel Castro (1926–2016), Cuban communist revolutionary and politician
* Fidel Ramos (1928–2022), Filipino politician and former president
Fidel may also refer to:
Other persons
* Fidel (given name)
Film
* ...
* October - Issue 28:
Buzz Poets
Buzz may refer to:
People
*Buzz (nickname), a list of people
*J. Buzz Von Ornsteiner (born 1967; aka ''Dr. Buzz''), American forensic psychologist and journalist
Fictional characters
*Buzz, a character in the 1987 American comedy movie '' Reve ...
* November - Issue 29: Rezin
* December - Issue 30: Ivet
2002
* January - Issue 31:
Gargantua Soul
''The Life of Gargantua and of Pantagruel'' (french: La vie de Gargantua et de Pantagruel) is a pentalogy of novels written in the 16th century by François Rabelais, telling the adventures of two giants, Gargantua ( , ) and his son Pantagruel ...
* February - Issue 32:
Weapons for Peace
A weapon, arm or armament is any implement or device that can be used to deter, threaten, inflict physical damage, harm, or kill. Weapons are used to increase the efficacy and efficiency of activities such as hunting, crime, law enforcement, s ...