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Univox was a musical instrument brand of Unicord Corporation from the early 1960s, when they purchased the Amplifier Corporation of America of Westbury, New York and began to market a line of guitar amplifiers. Univox also distributed guitars by Matsumoku, effects units by Shin-Ei Companion, and
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
s by Crumar and Korg. In 1985, Unicord Corporation was purchased by Korg, and the Univox brand was phased out.


History

In the early 1960s the Unicord Corporation, a manufacturer of electric transformers, purchased the Amplifier Corporation of America and began marketing a line of amplifiers under the name of Univox. The company was purchased by Gulf+Western in 1967. Univox-branded fretted instruments (electric and acoustic guitars and electric basses) began being imported from Japanese contract manufacturer Matsumoku in 1975, where they continued until 1982, after which instruments were made in Korea under the "Westbury" brand. The Unicord Corporation was purchased by Korg in 1985, effectively ending the line. Univox was best known for its copies of instruments from better-known companies such as Fender, Gibson, Rickenbacker, Ampeg/Dan Armstrong, Epiphone and others. The
Univox Hi-Flier The Univox Hi-Flier is an electric guitar marketed and sold by Univox (later Unicord) from roughly 1967 to 1977. With its reversed offset body, the Hi-Flier has an intentional resemblance to the Mosrite Ventures model. A bass version of the Hi-Fli ...
was based loosely on the distinctive Mosrite "reverse swept" shape; it was popularized in the early 1990s by
Kurt Cobain Kurt Donald Cobain (February 20, 1967 – April 5, 1994) was an American musician who served as the lead vocalist, guitarist and primary songwriter of the rock band Nirvana. Through his angst-fueled songwriting and anti-establishment persona ...
, almost two decades after original production had ceased.


Change to Stage amplifiers

The Univox name developed a market reputation as cheap because Unicord had copied amplifier designs from companies such as Shure and
Electro-Voice Electro-Voice (EV) is an American manufacturer of audio equipment, including microphones, amplifiers, and loudspeakers, focused on pro audio applications such as sound reinforcement. As a subdivision of Bosch Communications Systems Inc. since 200 ...
instead of doing major original research and development. Univox used time-proven electronic circuits and quality components, but to avoid the negative market perception Unicord introduced the Stage brand; the only difference between the Univox and Stage equipment was the nameplate, attached prior to shipping.


Relationship to Korg and Marshall

Unicord was also the U.S. distributor for both
Marshall amplifiers Marshall is a British company that designs and manufactures music amplifiers, speaker cabinets, brands personal headphones and earphones, drums and bongos. The company also owns a record label called Marshall Records. It was founded in Lond ...
and Korg synthesizers. The Marshalls used EL34 output tubes, but as they could barely reach the rated output wattage Unicord replaced them with KT88 tubes before shipping to U.S. vendors. Unicord had begun as a manufacturer of electrical transformers. When the original Marshalls came to the U.S., Unicord's engineers were concerned that the output transformers could not reliably handle the full output. Unicord redesigned the output transformers and told Marshall to use the Unicord design in all units shipped to the U.S., and Marshall could use the design outside the U.S. if they wanted to. Marshall did adopt the Unicord design for all their tube amps. Tony Frank, the design engineer at Unicord, created the dual-volume-control two-stage pre-amp that Marshall introduced with their 4140 and 2150 amplifiers, which allowed a "super-dirty" fuzz even at extremely low volumes.


Products


Univox amplifiers

A number of tube and solid-state amplifiers were produced by Univox over the years. These ranged from small practice combo amps to powerful heads with separate cabinets. Some models had built-in spring reverb and
tremolo In music, ''tremolo'' (), or ''tremolando'' (), is a trembling effect. There are two types of tremolo. The first is a rapid reiteration: * Of a single Musical note, note, particularly used on String instrument#Bowing, bowed string instrument ...
effects. In 1971 Univox introduced the B Group amplifiers, covered in two-toned blue or gray
Tolex Tolex is a trade name for a flexible, waterproof, vinyl material used as a cover material for books, upholstery, guitar amplifiers, cases, and other products. Tolex was filed as a trademark on August 30, 1945 by the General Tire, and was register ...
with distinctive ovaloid cosmetics. The C-Group (UX) line of amps were used by The Jeff Beck Group and Led Zeppelin.


Univox guitars

In about 1967 Unicord merged with Merson, an importer of various headstock-brand guitars such as Tempo, Giannini and Hagström. This new company was called "Merson Musical Products, A Division of Unicord Incorporated, A Gulf + Western Systems Company." Around 1968 they started producing Univox-brand guitars. Unicord and Merson split in 1975, but Unicord continued to make Univox guitars until about 1978, even adding some newer models.


Electric guitars

*Badazz * Coily *Custom *Custom 335 (six and twelve-string versions) *Deluxe * *Effie (six and twelve-string versions) *Gimmie *HR-2 * Hi-Flier *Les Paul Copy (black and goldtop) *Limited Edition Series (double-cut Les Paul Junior copy) *Lucy *Mother/Rhythm and Blues *Pro (Jazzbix) * Ripper *UC-2 *UC-3 *Westbury Performer


Bass guitars

*Badazz *Coily *Hi-Flier *Naked *Precisely *Professional *Stereo *UB-1 * 'Lectra


Acoustic guitars

*Auditorium *Artist Series *Dove *'Grass


Univox keyboards

*Univox K4 *Univox MaxiKorg K3 *Univox MiniKorg K1/K2 *Univox Stringman (see )


Univox Drum Machines

* Univox JR-4 * Univox SR-55 * Univox SR-95 * Univox SR-120


Univox effects

Univox had many effects units, generally made by Shin-Ei, but perhaps their most well known was the Super-Fuzz Pedal, used by Pete Townshend. Univox also produced the Uni-Vibe, a chorus/vibrato that attempted to emulate a
Leslie speaker The Leslie speaker is a combined amplifier and loudspeaker that projects the signal from an electric or electronic instrument and modifies the sound by rotating a baffle chamber ("drum") in front of the loudspeakers. A similar effect is provided ...
effect popularized by
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
.


References


External links


VintageUnivox.com




Guitar amplifier manufacturers Audio equipment manufacturers of the United States