Unica is a brand within HCL software, a part of
HCL Technologies
HCLTech (formerly Hindustan Computers Limited or HCL Technologies) is an Indian multinational information technology (IT) services and consulting company headquartered in Noida.It emerged as an independent company in 1991 when HCL entered into ...
comprising multiple Enterprise Marketing Management components. It was formerly a brand within
IBM. HCL acquired Unica as a part of $1.8 billion purchase of select
IBM products
When purchased by
IBM, Unica was managed by Yuchun Lee and had around 500 employees.
History
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham,
, with additional offices in the
US,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
,
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
, and the
UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
In August 2010, IBM announced the intent to acquire Unica for $480M. In Oct 2010 the IBM acquisition of Unica was completed. Post acquisition, the Unica portfolio was focused to Unica Campaign, Unica Campaign Optimization, Unica Marketing Operations, and Unica Interact. The Unica suite also retain Detect and Distributed Marketing for legacy customers.
In December 2018, HCL Technologies announced the intent to acquire Unica including other IBM products such as, Appscan for secure application development, BigFix for secure device management, Portal for digital experience, Notes & Domino for email and low-code rapid application development, Commerce for omni-channel eCommerce, and Connections for workstream collaboration. HCL Technologies had been engaged with IBM in an intellectual property partnership where HCL provided services, support, and development previously for some of these. In July 2019, HCL Technologies completed the acquisition of Unica and other noted products and subsequently formed a completely new division named HCL Software to manage the new software portfolio.
As of July 2019 the Unica module names were streamlined and renamed to:
Unica Campaign - Precision customer targeting at scale
Unica Plan - Enterprise grade marketing management
Unica Interact - Real time personalization in milli seconds
Unica Optimize - Contact optimization for offers and channels
HCL Software has invested heavily in the Unica platform since 2019 with one major release and several minor releases per year. To date, HCL Software has released a V11.0, V11.1, V12.0 and upcoming V12.1. In the first year, Unica added over 2000 enhancements. With the July 2020 release, Unica will add three new products; Deliver, Journey, and Link which will be the largest expansion of the Unica platform in over 20 years. In addition, Unica will now be licensed as a wholistic platform instead of the individual product modules.
As of July 2020 the Unica marketing platform includes the below modules:
Unica Campaign - Precision customer targeting at scale
Unica Plan - Enterprise grade marketing management
Unica Interact - Real time personalization in milli seconds
Unica Optimize - Contact optimization for offers and channels
Unica Journey – Goal Based customer Journeys
Unica Deliver - Reliable & scalable messaging
Unica Link - Fast & flexible integration platform
References
https://www.hcltech.com/press-releases/press-releases-business/hcl-releases-unica-v120-announcing-new-cloud-native-unica
Customer relationship management software companies
IBM acquisitions
1992 establishments in Massachusetts
Companies based in Waltham, Massachusetts
Defunct software companies of the United States
{{ict-company-stub