Unfold is a mobile application that allows users to create social media content using a variety of templates and other tools. It was founded in 2018 by Alfonso Cobo and Andy McCune. It enables users to add photos, video, and text with a variety of tools. In 2019, Unfold was acquired by Squarespace.

Features

With Unfold, users can utilize hundreds of templates to make social content for social media platforms such as

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

, and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

. The free app offers users basic templates and standard fonts, filters, and stickers, and there are also premium templates available for a monthly subscription. With Unfold+ and Unfold Pro (previously Unfold for Brands), users can access premium templates and tools, as well as upload custom brand assets and fonts. In 2020, Unfold launched Bio Sites, which allows users to link to multiple sites and platforms.

History

In January 2017, Alfonso Cobo was studying at

Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...

when he realized there was no software or app that could create a portfolio of his work on an

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...

. Cobo created an app called Portfolio, a basic version of a portfolio layout app, and the first one to exist for

. He launched it in 2017. After launching the first version of Portfolio, Cobo realized the more popular market and use case was on mobile. Around that time,

was launching Stories. As a result, Cobo pivoted the app away from portfolios and instead focused on an app to showcase one's stories. Cobo later contacted Andy McCune, founder of social media account Earth, to collaborate with Unfold. Unfold has been used by entertainers such as Kim Kardashian, Camila Cabello, Olivia Culpo, Selena Gomez,

Ashley Tisdale Ashley Michelle Tisdale (born July 2, 1985) is an American actress and singer. During her childhood, she was featured in over 100 advertisements and had minor roles in television and theatre. She achieved mainstream success as Maddie Fitzpatr ...

, Emma Watson, and

Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...

. Unfold also partnered with various companies to create custom templates. These include Equinox,

Tommy Hilfiger Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...

, NARS,

Billboard Music Awards The ''Billboard'' Music Awards are honors given out annually by '' Billboard'', a publication covering the music business and a music popularity chart. The ''Billboard'' Music Awards show has been held annually since 1990, with the exception of ...

, and Product Red. Unfold also launched a collection of Product Red templates to help eliminate HIV/AIDS in several African countries. In 2019, Squarespace acquired Unfold. The Unfold app has been downloaded over 60 million times and has been used to create over 1 billion

stories.Squarespace

References

External links

*{{official, https://unfold.com/ Mobile social software 2019 mergers and acquisitions Internet properties established in 2018 Mobile applications