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Underconsumption is a theory in
economics Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and intera ...
that recessions and stagnation arise from an inadequate consumer demand, relative to the amount produced. In other words, there is a problem of
overproduction In economics, overproduction, oversupply, excess of supply or glut refers to excess of supply over demand of products being offered to the market. This leads to lower prices and/or unsold goods along with the possibility of unemployment. The de ...
and overinvestment during a demand crisis. The theory formed the basis for the development of
Keynesian economics Keynesian economics ( ; sometimes Keynesianism, named after British economist John Maynard Keynes) are the various macroeconomic theories and models of how aggregate demand (total spending in the economy) strongly influences economic output an ...
and the theory of
aggregate demand In macroeconomics, aggregate demand (AD) or domestic final demand (DFD) is the total demand for final goods and services in an economy at a given time. It is often called effective demand, though at other times this term is distinguished. This is ...
after the 1930s. Underconsumption theory narrowly refers to heterodox economists in Britain in the 19th century, particularly from 1815 onwards, who advanced the theory of underconsumption and rejected
classical economics Classical economics, classical political economy, or Smithian economics is a school of thought in political economy that flourished, primarily in Britain, in the late 18th and early-to-mid 19th century. Its main thinkers are held to be Adam Smith ...
in the form of
Ricardian economics Ricardian economics are the economic theories of David Ricardo, an English political economist born in 1772 who made a fortune as a stockbroker and loan broker.Henderson 826Fusfeld 325 At the age of 27, he read '' An Inquiry into the Nature and ...
. The economists did not form a unified school, and their theories were rejected by
mainstream economics Mainstream economics is the body of knowledge, theories, and models of economics, as taught by universities worldwide, that are generally accepted by economists as a basis for discussion. Also known as orthodox economics, it can be contrasted to h ...
of the time. Underconsumption is an old concept in economics that goes back to the 1598 French
mercantilist Mercantilism is an economic policy that is designed to maximize the exports and minimize the imports for an economy. It promotes imperialism, colonialism, tariffs and subsidies on traded goods to achieve that goal. The policy aims to reduce a ...
text ''Les Trésors et richesses pour mettre l'Estat en Splendeur'' (''The Treasures and riches to put the State in Splendor'') by
Barthélemy de Laffemas Bartholomew Laffemas was an economist, born in Beausemblant, France in 1545. He is officially recorded as dying in Paris in 1612. However, it is rumoured that he actually died on September 23, 1611, after falling from his horse. He is known as the ...
, if not earlier. The concept of underconsumption had been used repeatedly as part of the criticism of
Say's Law In classical economics, Say's law, or the law of markets, is the claim that the production of a product creates demand for another product by providing something of value which can be exchanged for that other product. So, production is the source ...
until underconsumption theory was largely replaced by Keynesian economics which points to a more complete explanation of the failure of aggregate demand to attain
potential output In economics, potential output (also referred to as "natural gross domestic product") refers to the highest level of real gross domestic product (potential output) that can be sustained over the long term. Actual output happens in real life while p ...
, i.e., the level of production corresponding to
full employment Full employment is a situation in which there is no cyclical or unemployment#Cyclical unemployment, deficient-demand unemployment. Full employment does not entail the disappearance of all unemployment, as other kinds of unemployment, namely Structu ...
. One of the early underconsumption theories says that because workers are paid a wage less than they produce, they cannot buy back as much as they produce. Thus, there will always be inadequate demand for the product.


Theory

In his book ''Underconsumption Theories'' from 1976, Michael Bleaney defined two main elements of classical (pre-Keynesian) underconsumption theory. First, the only source of recessions, stagnation, and other aggregate demand failures was inadequate consumer demand. Second, a capitalist economy tends toward a state of persistent depression because of this. Thus, underconsumption is not seen as part of
business cycles Business cycles are intervals of expansion followed by recession in economic activity. These changes have implications for the welfare of the broad population as well as for private institutions. Typically business cycles are measured by examini ...
as much as (perhaps) the general economic environment in which they occur. Compare to the
tendency of the rate of profit to fall The tendency of the rate of profit to fall (TRPF) is a theory in the crisis theory of political economy, according to which the rate of profit—the ratio of the profit to the amount of invested capital—decreases over time. This hypothesis ...
, which has a similar belief in stagnation as the natural (stable) state, but which is otherwise distinct and in critical opposition to underconsumption theory.


Keynesian

Modern Keynesian economics has largely superseded underconsumption theories. Falling consumer demand need not cause a recession, since other parts of
aggregate demand In macroeconomics, aggregate demand (AD) or domestic final demand (DFD) is the total demand for final goods and services in an economy at a given time. It is often called effective demand, though at other times this term is distinguished. This is ...
may rise to counteract this effect. These other elements are private
fixed investment Fixed investment in economics is the purchasing of newly produced fixed capital. It is measured as a flow variable – that is, as an amount per unit of time. Thus, fixed investment is the accumulation of physical assets such as machinery, land ...
in factories, machines, and housing, government purchases of goods and services, and exports (net of imports). Further, few economists believe that persistent stagnation is the normal state toward which a capitalist economy tends. But it is possible in Keynesian economics that falling consumption (say, due to low and falling real wages) can cause a recession or deepening stagnation.


Marxian

The case is frequently made that
Marx Karl Heinrich Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, economist, historian, sociologist, political theorist, journalist, critic of political economy, and socialist revolutionary. His best-known titles are the 1848 p ...
's position towards underconsumption is ambivalent. On the one hand, he wrote that "the last cause of all real crises always remains the poverty and restricted consumption of the masses as compared to the tendency of capitalist production to develop the productive forces in such a way that only the absolute power of consumption of the entire society would be their limit." However, in Volume II of
Das Kapital ''Das Kapital'', also known as ''Capital: A Critique of Political Economy'' or sometimes simply ''Capital'' (german: Das Kapital. Kritik der politischen Ökonomie, link=no, ; 1867–1883), is a foundational theoretical text in Historical mater ...
, he provides the following critique of underconsumptionist theory: "It is sheer redundancy to say that crises are produced by the lack of paying consumption or paying consumers. The capitalist system recognizes only paying consumers, with the exception of those in receipt of poor law support or the 'rogues.' When commodities are unsalable, it means simply that there are no purchasers, or consumers, for them. When people attempt to give this redundancy an appearance of some deeper meaning by saying that the working class does not receive enough of its own product and that the evil would be dispelled immediately it received a greater share,i.e., if its wages were increased, all one can say is that crises are invariably preceded by periods in which wages in general rise and the working class receives a relatively greater share of the annual product intended for consumption. From the standpoint of these valiant upholders of 'plain common sense,' such periods should prevent the coming of crises. It would appear, therefore, that capitalist production includes conditions which are independent of good will or bad will. . ." Marx argued that the primary source of capitalist
crisis A crisis ( : crises; : critical) is either any event or period that will (or might) lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affair ...
was not located in the realm of consumption, but rather, in production. In general, as Anwar Shaikh has argued, production creates the basis for consumption, because it puts purchasing power into the hands of workers and fellow capitalists. To produce anything requires the individual capitalist to buy machines (capital goods) and employ workers. In Volume III, Part III of Das Kapital, Marx presents a theory of crisis which is solidly grounded in the contradictions he sees in the realm of capitalist production: the Tendency of the rate of profit to fall. He argues that as the capitalists compete with each other, they strive to replace human laborers with machines. This raises what Marx called "the
organic composition of capital The organic composition of capital (OCC) is a concept created by Karl Marx in his theory of capitalism, which was simultaneously his critique of the political economy of his time. It is derived from his more basic concepts of 'value composition o ...
." However, capitalist profit is based upon living, not "dead" (i.e., machine) labor. Thus as the organic composition of capital rises, the rate of profit tends to fall. Eventually, this will cause a fall in the mass of profit, giving way to decline and crisis. Many advocates of
Marxian economics Marxian economics, or the Marxian school of economics, is a Heterodox economics, heterodox school of political economic thought. Its foundations can be traced back to Karl Marx, Karl Marx's Critique of political economy#Marx's critique of politic ...
reject underconsumptionist stagnation theories. However, Marxian economist James Devine has pointed to two possible roles for underconsumption in the business cycle and the origins of the Great Depression of the 1930s. First, he interprets the dynamics of the U.S. economy in the 1920s as being one of
over-investment In economics, overproduction, oversupply, excess of supply or glut refers to excess of supply over demand of products being offered to the market. This leads to lower prices and/or unsold goods along with the possibility of unemployment. The de ...
relative to demand. Stagnant wages (relative to labor productivity) mean that working-class consumer spending also stagnates. As noted above, this does not mean that the economy as a whole must dwell in the economic cellar. In the 1920s, private fixed investment soared, as did "luxury consumption" by the capitalists, boosted by high profits and optimistic expectations. Some growth of working-class consumption occurred, but corresponded to increased indebtedness. (In theory, the government and foreign sectors could have also counteracted stagnation, but this did not happen in that era.) The problem with this kind of economic boom is that it becomes increasingly unstable, somewhat akin to a
bubble Bubble, Bubbles or The Bubble may refer to: Common uses * Bubble (physics), a globule of one substance in another, usually gas in a liquid ** Soap bubble * Economic bubble, a situation where asset prices are much higher than underlying fundame ...
affecting a financial market. Eventually (in 1929), the over-investment boom ended, leaving unused industrial capacity and debt obligations, discouraging immediate recovery. Note that Devine does not see all booms in these terms. In the late 1960s, the U.S. saw "over-investment relative to supply," in which abundant accumulation pulls up wages and raw material costs, depressing the rate of profit on the supply side. Second, once a recession has occurred (e.g., 1931–33), private investment can be blocked by debt, unused capacity, pessimistic expectations, and increasing social unrest. In this case, capitalists try to raise their rates of profit by cutting wages and raising labor productivity (by speeding up production). The problem is that while this may be rational for the individual, it is irrational for the capitalist class as a whole. Cutting wages relative to productivity lowers consumer demand relative to potential output. With other sources of aggregate demand blocked, this actually hurts profitability by lowering demand. Devine terms this problem the "under-consumption trap".


History


16th century through 18th century – mercantilism

Underconsumption theory dates to the earlier economic theory of mercantilism, and an early history of underconsumptionism is given in ''Mercantilism'' by
Eli Heckscher Eli Filip Heckscher (24 November 1879 – 23 December 1952) was a Swedish political economist and economic historian. Biography Heckscher was born in Stockholm, son of the Jewish Danish-born businessman Isidor Heckscher and his spouse Rosa Meyer ...
Underconsumption was a small part of mercantilist theory, in Heckscher's view, but was discussed by a number of authors. The earliest reference given was to
Barthélemy de Laffemas Bartholomew Laffemas was an economist, born in Beausemblant, France in 1545. He is officially recorded as dying in Paris in 1612. However, it is rumoured that he actually died on September 23, 1611, after falling from his horse. He is known as the ...
, who in 1598 in ''The Treasures and riches to put the State in Splendor'' "denounced the objectors to the use of French silks on the ground that all purchasers of French luxury goods created a livelihood for the poor, whereas the miser caused them to die in distress," an early form of the paradox of thrift. A number of other 17th century authors, English, German, and French, stated similar sentiments, which Heckscher summarizes as: :"the deep-rooted belief in the utility of luxury and the evil of thrift. Thrift, in fact, was regarded as the cause of unemployment, and for two reasons: in the first place, because real income was believed to diminish by the amount of money which did not enter into exchange, and secondly, because saving was believed to withdraw money from circulation." ''
The Fable of The Bees ''The Fable of The Bees: or, Private Vices, Publick Benefits'' (1714) is a book by the Anglo-Dutch social philosopher Bernard Mandeville. It consists of the satirical poem ''The Grumbling Hive: or, Knaves turn'd Honest'', which was first publis ...
'' by
Bernard Mandeville Bernard Mandeville, or Bernard de Mandeville (; 15 November 1670 – 21 January 1733), was an Anglo-Dutch philosopher, political economist and satirist. Born in Rotterdam, Netherlands, he lived most of his life in England and used English for ...
, of 1714, was credited by Keynes as the most popular exposition of underconsumptionism of its time, but it caused such an uproar, being seen as an attack against Christian virtues, specifically attacking
temperance Temperance may refer to: Moderation *Temperance movement, movement to reduce the amount of alcohol consumed *Temperance (virtue), habitual moderation in the indulgence of a natural appetite or passion Culture *Temperance (group), Canadian danc ...
, that underconsumptionism was not mentioned in "respectable circles" for another century, until it was raised in the later Malthus.


19th century

Malthus devoted a chapter of ''Principles'' (1836) to underconsumption theory, which was rebutted by
David Ricardo David Ricardo (18 April 1772 – 11 September 1823) was a British Political economy, political economist. He was one of the most influential of the Classical economics, classical economists along with Thomas Robert Malthus, Thomas Malthus, Ad ...
, in his ''Notes on Malthus,'' and which debate continued in private correspondence. Malthus was credited by Keynes as a predecessor for his views on
effective demand In economics, effective demand (ED) in a market is the demand for a product or service which occurs when purchasers are constrained in a different market. It contrasts with notional demand, which is the demand that occurs when purchasers are not ...
and, other than Malthus, Keynes did not credit the existence of other proponents of underconsumption, stating instead that Ricardo "conquered" English economics. This is now understood to be false – other British proponents of underconsumption are now well-established, but, as Keynes demonstrated, they were poorly documented, and by the 1930s not well-known. Further, they did not form a unified school, but rather related heterodox ideas. The Birmingham School of economists argued an underconsumptionist theory from 1815, and some of the writings of the school's leading member Thomas Attwood contained formulations of the multiplier effect and an income-expenditure model. In continental Europe,
Jean Charles Léonard de Sismondi Jean Charles Léonard de Sismondi (also known as Jean Charles Leonard Simonde de Sismondi) (; 9 May 1773 – 25 June 1842), whose real name was Simonde, was a Swiss historian and political economist, who is best known for his works on French and ...
proposed underconsumption and overproduction as causes of the
economic cycle Business cycles are intervals of expansion followed by recession in economic activity. These changes have implications for the welfare of the broad population as well as for private institutions. Typically business cycles are measured by examini ...
, in his ''Nouveaux Principes d'économie politique'' (1819), in one of the earliest systematic treatments of economic cycles. Properly, Sismondi discussed periodic economic ''crises'', while the notion of a ''cycle'' was devised by
Charles Dunoyer Charles Dunoyer Barthélemy-Charles-Pierre-Joseph Dunoyer de Segonzac (20 May 1786 – 4 December 1862), better known as Charles Dunoyer, was a French economist of the French Liberal School. Dunoyer gave one of the earliest theories of economic c ...
in his reconciliation of Sismondi's work with classical economics. The multiplier dates to work in the 1890s by the Australian economist Alfred De Lissa, the Danish politician
Julius Wulff Julius Wulff (1852-1924) was a Danish conservative politician and journalist. His formal studies were in Zoology and he worked as a teacher in Hjørring Hjørring () is a town on the island of Vendsyssel-Thy at the top of the Jutland peninsula ...
, and the German-American economist
Nicholas Johannsen Nicholas August Ludwig Jacob Johansen (1844–1928) was a German-American amateur economist, today best known for his influence on and citation by John Maynard Keynes. He wrote under two pen names: A. Merwin and J. J. O. Lahn. Influence He wa ...
, Nicholas Johannsen also proposed a theory of effective demand in the 1890s. The
paradox of thrift The paradox of thrift (or paradox of saving) is a paradox of economics. The paradox states that an increase in autonomous saving leads to a decrease in aggregate demand and thus a decrease in gross output which will in turn lower ''total'' saving ...
was stated in 1892 by
John M. Robertson John Mackinnon Robertson (14 November 1856 – 5 January 1933) was a prolific Scottish journalist, advocate of rationalism and secularism, and Liberal Member of Parliament for Tyneside from 1906 to 1918. Robertson was best known as an advocat ...
in his ''The Fallacy of Savings,'' and similar sentiments date to antiquity, in addition to the mercantilist statements cited above:


20th century – pre-Keynes

An underconsumption theory of the economic cycle was given by John A. Hobson in his ''Industrial System'' (1910).
William Trufant Foster William Trufant Foster (January 18, 1879 – October 8, 1950), was an American educator and economist, whose theories were especially influential in the 1920s. He was the first president of Reed College. Early life and education Foster was born ...
and
Waddill Catchings Waddill Catchings (September 6, 1879 – December 31, 1967) was an American economist who collaborated with his Harvard classmate William Trufant Foster in a series of economics books that were highly influential in the United States in the 192 ...
developed a theory of underconsumption in the 1920s that became highly influential among policy makers. The argument was that governmental intervention, especially spending on public works programs, was essential to restore the balance between production and consumption. The theory strongly influenced
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gr ...
and
Franklin D. Roosevelt Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
to engage in massive public works projects.


Legacy

Today these ideas, regardless of provenance, are grouped in academia under the rubric of "Keynesian economics", due to Keynes's role in consolidating, elaborating, and popularizing them. Keynes himself specifically discussed underconsumption (which he wrote "under-consumption") in ''
The General Theory of Employment, Interest and Money ''The General Theory of Employment, Interest and Money'' is a book by English economist John Maynard Keynes published in February 1936. It caused a profound shift in economic thought, giving macroeconomics a central place in economic theory and ...
''.


Criticism

The theory of underconsumption has been criticized by classical economists such as
James Mill James Mill (born James Milne; 6 April 1773 – 23 June 1836) was a Scottish historian, economist, political theorist, and philosopher. He is counted among the founders of the Ricardian school of economics. He also wrote ''The History of British ...
,
Adam Smith Adam Smith (baptized 1723 – 17 July 1790) was a Scottish economist and philosopher who was a pioneer in the thinking of political economy and key figure during the Scottish Enlightenment. Seen by some as "The Father of Economics"——— ...
who wrote "What is prudence in the conduct of every private family can scarce be folly in that of a great Kingdom," and on grounds of Christian morality. These criticisms revised by
Austrian economics The Austrian School is a heterodox school of economic thought that advocates strict adherence to methodological individualism, the concept that social phenomena result exclusively from the motivations and actions of individuals. Austrian school ...
. Overproduction and Underconsumption Fallacies
/ref>


See also

*
Austerity Austerity is a set of political-economic policies that aim to reduce government budget deficits through spending cuts, tax increases, or a combination of both. There are three primary types of austerity measures: higher taxes to fund spend ...
*
Demand shortfall When the actual benefits of a venture are less than the projected or estimated benefits, the result is known as a benefit shortfall. If, for instance, a company is launching a new product or service and projected sales are 40 million dollars per ...
– microeconomic *
Flooding the market Flooding the market is an excess amount of inventory for sale causing an undesired drop in price for the product that can, in extreme cases, make the price go negative or make the products impossible to sell at any price. Businesses take measure ...
*
Paradox of thrift The paradox of thrift (or paradox of saving) is a paradox of economics. The paradox states that an increase in autonomous saving leads to a decrease in aggregate demand and thus a decrease in gross output which will in turn lower ''total'' saving ...


References


Bibliography

* William J. Barber. ''Herbert Hoover, the Economists, and American Economic Policy, 1921-1933'' (1985) * Michael Bleaney ''Underconsumption Theories: A History and Critical Analysis'' Lawrence & Wishart (1976) * Joseph Dorfman, ''The Economic Mind in American Civilization'' (1959) vol 5 pp 339–351 * Alan H. Gleason, "Foster and Catchings: A Reappraisal," ''Journal of Political Economy'' (Apr. 1959). 67:156+ * Paul Mattick ''Marx & Keynes: The Limits of the Mixed Economy'' Merlin Press (1971) {{Authority control Classical economics Keynesian economics Marxian economics Consumption (macroeconomics)