Underalls was a brand of

undergarment Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

s for women manufactured by the

Hanes Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of clothing. History Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston, North Carolina under th ...

hosiery and underwear company of

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...

and marketed in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, and

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

from the introduction of the product in 1976 until the halt of production in the early 1990s. The product was noted for being a combination of

pantyhose Pantyhose, called sheer tights, or tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Mostly considered to be a garment for women and girls, pantyhose first appeared on store shelves in 1959 for the advert ...

and

panties Panties (in American English; also called pants, undies, or knickers in British English) are a form of women's underwear. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genit ...

together, presumably to prevent panty lines.

History

Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines. These also had different trademarked variations, such as Slenderalls, Coloralls, Summeralls, and Winteralls. Underalls continued to offer pantyhose until the halt of production in the early 1990s.

Advertising and packaging

The name, packaging and the advertising campaign were created by Ilon Specht and Cathy Cook for Case & McGrath Advertising in New York City. The packages were recognizable by their cardboard cutout displaying the name of the product, which was shaped like a pair of buttocks. This was further recognizable at the end of their

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

s when the cardboard cut-out would tilt back and forth one time, accompanied by two identical notes which were referred to as the "boop boop." Early TV commercials promoting Underalls were risqué for their time, featuring a well-built young woman uttering the phrases "Look! I don't wear panties anymore" and "Oh, I love my Underalls...'cause they make me look like I'm not wearin' nothin'". Another risque quote was, "Don't spoil the view." Later ads included a voice saying, "OK America, show us YOUR Underalls!" The 1977 TV commercial, the second in the series featured actress

Pam Dawber Pamela Dawber (born October 18, 1951) is an American actress best known for her lead television sitcom roles as Mindy McConnell in '' Mork & Mindy'' (1978–1982) and Samantha Russell in '' My Sister Sam'' (1986–1988). Early life Dawber was b ...

, prior to her success in ''

Mork And Mindy ''Mork & Mindy'' is an American television sitcom that aired on ABC from September 14, 1978, to May 27, 1982. A spin-off after a highly successful episode of ''Happy Days'', "My Favorite Orkan", it starred Robin Williams as Mork, an extraterrest ...

''.

External links

Underalls ad from 1981 on YouTube.

Another Underalls ad from 1986.

References

{{Lingerie Hosiery Lingerie brands Underwear brands