''Under the Influence'' is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads. The series serves as a follow up to two previous programs hosted by O'Reilly, ''

O'Reilly on Advertising ''O'Reilly on Advertising'' (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland). Its host was Terry O'Reilly, who is a radio/voiceover director with a ...

'' (2005) and ''

The Age of Persuasion ''The Age of Persuasion'' is a Canadian radio series which aired on CBC Radio One for 107 episodes over five seasons between 2006 and 2011, and also broadcast on Chicago public radio station WBEZ. A sequel to the earlier '' O'Reilly on Advertisin ...

'' (2006-2011). While those shows focused primarily on

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, this series focuses on

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

Episode guide

Season 1

Season One Episode Guide

Season 2

Season Two Episode Guide

Season 3

Season Three Episode Guide

Season 4

Season 5

Season Five Episode Guide

Season 6

Season 7

Season 9

Season 10

Season 11

Other information

* Under The Influence began in 2012 as the follow-up radio series to

(2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world. * Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014. * Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005). * Every episode features a

Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developme ...

reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan. * Certain episodes that feature copyrighted music are only available for streaming o
www.cbc.ca/undertheinfluence
and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website. * Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode. * Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio. * Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs. * Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend),

Daniel Nestor Daniel Mark Nestor ( ; sr, Данијел Нестор, Danijel Nestor; born September 4, 1972) is a Canadian former professional tennis player. Nestor won 91 men's doubles titles (with 11 different partners), including an Olympic gold medal ...

(Tennis star), Kathy Greenwood (Whose Line Is It Anyway),

Robin Duke Robin Duke (born March 13, 1954) is a Canadian actress, comedian, and voice actress. Duke may be best known for her work on the television comedy series '' SCTV'' and, later, ''Saturday Night Live''. She co-founded ''Women Fully Clothed'', a ske ...

(SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires),

Jayne Eastwood Jayne Eastwood (born December 17, 1946), also credited as Jane Easton or Jane Eastwood, is a Canadian actress and comedian. She is best known for her film roles as Anna-Marie Biddlecoff in the comedy film ''Finders Keepers'' (1984), Judy the Wai ...

(actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters,

Sergio Di Zio Sergio Di Zio is a Canadian actor. He starred in the television series '' Flashpoint'' as Michelangelo "Spike" Scarlatti until the show concluded on December 13, 2012. His other works include '' The Lookout'', ''Cinderella Man'', '' Senior Trip ...

(actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world),

Carolyn Hopkins Carolyn Hopkins is an American public service announcement, public service announcer. Her recorded voice announcements are heard in major transportation systems around the world. Career Hopkins's recorded unattended baggage announcements range fro ...

(the voice heard in over 200 airports), Ian Thomas (Canadian rockstar). * O'Reilly has tried repeatedly to get Boston Bruins hockey great

Terry O’Reilly Terence Joseph James O'Reilly (born June 7, 1951) is a Canadian former professional ice hockey right winger, who played for the NHL's Boston Bruins, and one of the most effective enforcers in NHL history. O'Reilly was born in Niagara Falls, Onta ...

to leave a phone message, but O’Reilly has never responded. Terry won’t give up.

Credits

* Terry O'Reilly - Creator, Writer, Producer, Host * Debbie O'Reilly - Series Producer * Keith Ohman - Sound Engineer * Ian LeFeuvre and Ari Posner - Theme Music * Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager * Callie O'Reilly - Graphic Designer, Audio Editor * James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers * Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers

References

External links

*
Terry O'Reilly: Under the Influence
{{Terry O'Reilly , state=autocollapse CBC Radio One programs 2012 radio programme debuts Canadian talk radio programs Radio documentaries about advertising Canadian documentary radio programs Canadian podcasts 2012 podcast debuts Audio podcasts