Unbounce is a Canadian software company headquartered in Vancouver, BC. The company produces landing pages for websites, and is the host of the annual Call to Action Conference.

History

The company was founded in 2009 by CEO Rick Perreault and five co-founders in

Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

. Unbounce

landing pages In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized se ...

are designed for specific advertisements, and often ask the web visitor for their contact information in exchange for a piece of content, such as an

e-book An ebook (short for electronic book), also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Alt ...

. The software was launched in 2010 along with the Unbounce blog, which was written by co-founder Oli Gardner. In 2012 the company raised about $1 million in an initial group investment. In 2014 the company opened a second office in

Montreal, Quebec Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple-pea ...

, by which time it had begun doing business in Europe, Australia, and South America, in addition to Canada and the US. The company also began producing

webinars Web conferencing is used as an umbrella term for various types of online conferencing and collaborative services including webinars (web seminars), webcasts, and web meetings. Sometimes it may be used also in the more narrow sense of the peer-l ...

, podcasts, and web series, where various landing pages are compared and judged against one another. The company also hosts the Call to Action Conference for industry professionals. In 2016 the company opened an office in

Berlin, Germany Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent ...

and was ranked the 14th fastest growing tech company in Canada. In 2017 the company introduced Convertables, a series of website advertisements designed by the platform’s users to appear at varying points in a web browser’s exploration. The company provides a flexible workplace for its employees, with many working remotely at least some of the time. It also uses artificial intelligence and machine learning to determine which

work better than others. Its free Landing Page Analyzer, released in November 2017, uses this process to determine the reason behind landing page performance.

References

{{reflist Companies based in Vancouver