The Ultimate Rap League (commonly referred to as SMACK/URL) is a

battle rap Battle rap (also known as rap battling)Edwards, Paul, 2009, p. 25. is a type of rapping performed between two or more performers that incorporates boasts, insults and wordplay. Battle rap is often performed or freestyled spontaneously in live ...

league based out of

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

owned by acclaimed hip hop promoter Troy "Smack White" Mitchell, Eric Beasley, and Jean "Cheeko" French from

Queens, New York City Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long I ...

, United States. Rappers, music executives, DJs and athletes such as

Sean Combs Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent directo ...

Busta Rhymes Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, singer, songwriter, record producer and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver ...

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

, Q-Tip,

Joe Budden Joseph Anthony Budden II (born August 31, 1980) is an American media personality and former rapper. He first gained recognition as a rapper with his 2003 top 40 single " Pump It Up" and as a member of the hip hop supergroup Slaughterhouse. In ...

Cassidy Cassidy may refer to: Personal names * Cassidy (given name) * Cassidy (surname) People * Cassidy (musician) (born 1979), lead singer of Antigone Rising * Cassidy (rapper) (born 1982), American rapper * DJ Cassidy (born 1981), New York DJ * Jame ...

King Los Carlos Coleman (born March 23, 1982), better known by his stage name King Los or simply Los is an American rapper and lyricist. He originally signed to Bad Boy Records during the 2005 in conjunction with his Bloc Incorporated record deal. After ...

Beanie Sigel Dwight Equan Grant (born March 6, 1974), better known by his stage name Beanie Sigel, is an American rapper from South Philadelphia, Pennsylvania. He first became known for his association with Jay-Z and Roc-A-Fella Records, releasing his debut ...

Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...

Funkmaster Flex Aston George Taylor Jr. (born August 5, 1968), professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot ...

Kid Capri David Anthony Love Jr. (born February 7, 1967) is an American DJ and rapper better known by his stage name Kid Capri. Early life Kid Capri's humble roots can be traced back to his parents' home in the Bronx, where ten year old David Antho ...

, Bow Wow,

Jadakiss Jason Terrance Phillips (born May 27, 1975), better known by his stage name Jadakiss, is an American rapper from Yonkers, New York. He began his career in the 1990s as a member of the rap trio The Lox, managed by Ruff Ryders and signed with Bad ...

Lupe Fiasco Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( ), is an American rapper, singer, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, ''Lupe Fiasco's ...

Adrien Broner Adrien Jerome Broner (; born July 28, 1989) is an American professional boxer. He has held multiple world championships in four weight classes, including the WBO super featherweight title from 2011 to 2012, the WBC lightweight title from 201 ...

Kevin Durant Kevin Wayne Durant ( ; born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played one season of college basketball for t ...

Nick Cannon Nicholas Scott Cannon (born October 8, 1980) is an American television host, actor, rapper, and comedian. In television, Cannon began as a teenager on ''All That'' before going on to host ''The Nick Cannon Show'', ''Wild 'n Out'', ''America's G ...

Lloyd Banks Christopher Charles Lloyd (born April 30, 1982), better known by his stage name Lloyd Banks, is an American rapper. He began his career as a member of East Coast hip hop group G-Unit, alongside childhood friends 50 Cent and Tony Yayo. After the ...

French Montana Karim Kharbouch (Arabic: æɾiːm χɑɾbuːʃ born November 9, 1984), better known by his stage name French Montana, is a Moroccan-American rapper. Born and raised in Morocco, he emigrated to the United States with his family when he was 13. ...

, DC Young Fly and

Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...

and

Method Man Clifford Smith, Jr. (born March 2, 1971), better known by his stage name Method Man, is an American rapper, songwriter, record producer, and actor. He is known as a member of the East Coast hip hop collective Wu-Tang Clan. He is also half of t ...

have shown support towards the league.

About

The league originally grew out of the popular series of street DVDs known as S.M.A.C.K. DVD (an acronym for Street Music, Arts, Culture & Knowledge) that ran between 2002 and 2008. The rap DVDs often feature in-depth interviews and details about up-and-coming rappers' lives. Many DVDs feature a rap battle which was often filmed right on the street, ''a cappella'' and without judges. These battles heavily influenced future rap battle leagues and competitions such as MTV's Monday Night Fight Klub, GrindTimeNow.net, Sho-time Battle Rap League, and

King of the Dot King of The Dot Entertainment, also known as KOTD, is a North American rap battle league founded in Toronto, Ontario, Canada in 2008. The company's HQ is based in Toronto, from which it gets its name. Successful battlers such as Pat Stay, Dizas ...

, setting a new standard for modern day battle rap. Today, the URL averages up to millions of views on many of their rap battles. They strongly protect their history in the battle rap culture through their slogan, "You Can't Copy Respect", advising battle fans to "follow the innovators, not the imitators". The league has helped provide a platform for many aspiring artists. Rappers such as Charlie Clips, Conceited, Hitman Holla, Tsu Surf,

Hollow da Don Nigel Bennett (born January 28, 1984) is an American battle rapper, better known by his stage name Hollow da Don. Life and career Hollow da Don was on 106 & Park's Freestyle Friday for seven weeks undefeated, earning a place in the program's Hal ...

, Aye Verb, Goodz, Calicoe and Big T were all part of the first wave of battlers for the Ultimate Rap League. Many key figures including Smack himself have been featured on

BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...

and ''

XXL Magazine ''XXL'' is an American hip hop magazine, published by Townsquare Media, founded in 1997. History In August 1997, Harris Publications released the first issue of ''XXL''. It featured rappers Jay-Z and Master P on a double cover. In December 2006 ...

'' due to their parts in URL's success. Their battles are also commonly debated by battle rap bloggers and promoters, and featured on

WorldStarHipHop.com WorldStarHipHop is a content-aggregating video blog. Zurawik, David.Worldstarhiphop.com makes a name for itself with shocking viral videos". ''The Baltimore Sun''. March 23, 2012. Retrieved on April 22, 2012Alternate link to the same article fro ...

. In May 2019, The URL launched the URLTV.TV App. The subscription based app allows subscribers to, view unreleased and pay-per-view battles along with other original programming.

References

{{Reflist Rapping American hip hop Music competitions in the United States 2009 establishments in New York City