Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and

Atrangii Atrangii was an Indian Hindi-language general entertainment channel launched on DD free dish, owned by Vibhu Agarwal. after five month it's launched, Now it has been closed down from the DD free dish since 20th November 2022. Shows *''Kasak' ...

. It is currently available for Android and

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

Shows

Web series

Short films

Controversy and Legal action

Content controversy

* Obscene and soft-pornographic content ** In the absence of proper regulation rules, Ullu started featuring B grade, erotic and Soft-Pornographic content since the COVID-19 pandemic 2020 for gaining more subscribers. ** Ullu still faces heavy criticism for sexually objectifying women in its shows and for the erotic, vulgar and soft-pornographic content. ** A number of struggling and B-grade actresses were a part of these

obscene An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin ''obscēnus'', ''obscaenus'', "boding ill; disgusting; indecent", of uncertain etymology. Such loaded language can be us ...

shows. * Objectifying women ** Ullu presented

women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...

as sex objects in its shows, where actresses were depicted only for

sexual pleasure Sexual stimulation is any stimulus (including bodily contact) that leads to, enhances and maintains sexual arousal, and may lead to orgasm. Although sexual arousal may arise without physical stimulation, achieving orgasm usually requires physica ...

, and have been exploited, lured or compelled to perform

acts.

Legal action

* Maharashtra Cyber police has registered FIR against Ullu for showing Nudity, obscenity and indecent representation of women and hosting

pornographic content Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,

on their platform. * The cases have been registered under Section 292 of the Indian Penal Code (IPC), Sections 67, 67(A) of the Information Technology (IT) Act, 2000, and Sections 3, 4 of the Indecent Representation of Women (Prohibition) Act. * Two days after an other FIR was registered against the CEO of

OTT platform An over-the-top (OTT) media service is a Media (communications), media service offered Direct-to-consumer, directly to viewers via the Internet. OTT bypasses Cable television, cable, broadcast television, broadcast, and satellite television platf ...

Ullu, Vibhu Agarwal, for allegedly molesting a 28-year-old woman.

Tie-ups

In February 2020, MX Player collaborated with the Ullu app for Adult shows. After a year, when the government announced intermediary guidelines for OTT platforms in February 2021, MX Player removed all shows of Ullu.

References

External links

*{{official, https://www.ullu.app Companies based in Mumbai Indian brands Streaming media systems Video on demand services Indian entertainment websites Indian web series Indian pornography 2018 establishments in Maharashtra Indian companies established in 2018 Mass media companies established in 2018