Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for

Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...

directed by

Roman Coppola Roman François Coppola (born April 22, 1965) is an American director, screenwriter, producer and the son of Francis Ford Coppola and Eleanor Coppola. For the 2012 film ''Moonrise Kingdom'', he and co-writer Wes Anderson were nominated for the A ...

with music composed by

Devo Devo (, originally ) is an American rock band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs (Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a ...

singer Mark Mothersbaugh. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch", which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

Crispin Porter + Bogusky Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter ...

History

The Ugoff television commercial premiered May 13, 2004, during the

series finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, or ...

of the long-lived NBC sitcom, '' Frasier''. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is supposed to be one of ambiguous

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

an nationality (yet his pronunciation is

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

) who models his alleged invention, the "Salad Pouch". This very cocky, demanding and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff", and "Ugoff is hungry!". The TV ad also plugge
Ugoff.com
(which now redirects to BK's website)- an

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-based site that used viral marketing, similar to the "

Subservient Chicken The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin ...

", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial. This campaign continued through the summer of '04 and has since been retired.

References

External links

Crispin Porter + Bogusky Official Web site

Daniel Raymont Official Website
Burger King advertising Burger King characters Viral marketing Fictional German people Fictional models Male characters in advertising Mascots introduced in 2004 {{fict-char-stub

History

See also

References

External links