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Uggs-N-Rugs is a small business in
The McDougalls and Uggs-N-Ruggs have been featured in Australian media reports from 2005-2006 due to their tussle with Deckers Outdoor Corporation and their registered trademarks. In early 2006 Uggs-N-Rugs was successful in having the Australian trademarks for ug, ugh and ugg removed from the register for non-use. IP Australia (the Australian trade marks office) declared that the words are interchangeable and used generically to describe sheepskin boots. As part of their action the McDougalls provided volumes of evidence showing the term (and its derivatives) being used in a generic sense. In addition, they showed that Deckers Outdoor Corporation failed to use their trademark properly and consistently. This battle was portrayed in the documentary, ''The Good, The Bad and The Ugg Boot'' which showed the action set an important precedent in trademark law. After the action was finalised, IP Australia published a clarification on their rulings highlighting the need for more due diligence to be performed by both the registering party and International Intellectual Property registrars before registering a trademark.SaveOurAussieIcon.com
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Uggs-N-Rugs official website''The Good, The Bad and the Ugg Boot''
Study of the documentary Boots 2000s fashion Shoe companies of Australia Manufacturing in Australia Australian intellectual property law Trademark case law
Uggs-N-Rugs is a small business in Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...
, manufacturing and retailing ugg boots
Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia ...
. In 2006 Uggs-N-Rugs successfully challenged the registration of ''ugg/ug/ugh'' as a trade mark in Australia and continues to challenge the trademark registration through the Australian Sheepskin Association.
History
Uggs-N-Rugs was formed in the late 1970s by Bruce and Bronwyn McDougall who had recently finished farming in Quindanning. Initially the company purchased premade ugg boots for retail. The McDougalls deemed the quality to be erratic so they began to manufacture the boots themselves.Ugg boot trademarks
The McDougalls and Uggs-N-Ruggs have been featured in Australian media reports from 2005-2006 due to their tussle with Deckers Outdoor Corporation and their registered trademarks. In early 2006 Uggs-N-Rugs was successful in having the Australian trademarks for ug, ugh and ugg removed from the register for non-use. IP Australia (the Australian trade marks office) declared that the words are interchangeable and used generically to describe sheepskin boots. As part of their action the McDougalls provided volumes of evidence showing the term (and its derivatives) being used in a generic sense. In addition, they showed that Deckers Outdoor Corporation failed to use their trademark properly and consistently. This battle was portrayed in the documentary, ''The Good, The Bad and The Ugg Boot'' which showed the action set an important precedent in trademark law. After the action was finalised, IP Australia published a clarification on their rulings highlighting the need for more due diligence to be performed by both the registering party and International Intellectual Property registrars before registering a trademark./ref>
References
{{reflist, 2External links
Uggs-N-Rugs official website
Study of the documentary Boots 2000s fashion Shoe companies of Australia Manufacturing in Australia Australian intellectual property law Trademark case law