UPIM ("Unico Prezzo Italiano Milano") is an Italian chain of midmarket
department stores
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appea ...
specialising in clothes for men, women and children, items for the home, and cosmetics and perfumes.
It currently operates 135 directly owned stores and more than 200 franchises, plus 15 stores under the Upim-BluKids brand.
For a long time part of
La Rinascente
(La) Rinascente (; ) is a collection of high-end stores with Italian and international brands in fashion, accessories, beauty, homeware, design and food. It operates eleven stores in Italy, including its general headquarters in Milan and two fl ...
Group, it was acquired by
Coin
A coin is a small, flat (usually depending on the country or value), round piece of metal or plastic used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in order t ...
in 2010.
The first store opened in
Verona
Verona ( , ; vec, Verona or ) is a city on the Adige River in Veneto, Northern Italy, Italy, with 258,031 inhabitants. It is one of the seven provincial capitals of the region. It is the largest city Comune, municipality in the region and the ...
in 1928.
The chain was purchased by the
Agnelli Agnelli () is an Italian surname literally meaning "lambs". Notable people with the surname include:
*Members of the Agnelli family, the industrial and business family of northern Italy, including:
**Edoardo Agnelli (1831–1871), Italian entreprene ...
family, along with La Rinascente Group in the 1970s.
In 2007 it became the primary sponsor of the
Lega A
The Lega Basket A (officially: ''Lega Società di Pallacanestro Serie A'', English: Basket League) is the organizing body, as delegated by the Italian Basketball Federation, of the top division of Italian professional men's basketball league, the ...
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
club
Fortitudo Bologna
Fortitudo Pallacanestro Bologna 103, commonly known as Fortitudo Bologna and currently known as Fortitudo Kiğılı Bologna for sponsorship reasons, is a basketball club based in Bologna, Italy and currently plays in the second division.
Histor ...
.
In January 2010 the business was acquired by Gruppo Coin, separating from La Rinascente and making the Gruppo Coin, which already owned the
Oviesse (OVS Industry) and Coin chains, the largest fashion retailer in the country.
References
External links
''UPIM'' Official Website
Italian brands
Clothing retailers of Italy
Companies based in Milan
Retail companies of Italy
Retail companies established in 1928
Italian companies established in 1928
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