Untuckit LLC (styled as "UNTUCKit" in branding materials) is an American casual men's apparel company established in 2011 and headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

. The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts. The first Untuckit brick-and-mortar store was opened in September 2015; as of today, the company now has more than 80 stores in various cities across North America and the United Kingdom. Its flagship store is located at Fifth Avenue in New York City.

History

Chris Riccobono came up with the idea for Untuckit while working at

GE Healthcare GE HealthCare is a subsidiary of American multinational conglomerate General Electric incorporated in New York and headquartered in Chicago, Illinois. As of 2017, it is a manufacturer and distributor of diagnostic imaging agents and radiopharma ...

. In February 2011, he brought on Aaron Sanandres, a Columbia Business School classmate, to help develop the idea into a standalone business. Through a market survey, they established the length of their shirts to be halfway between the belt and the bottom of the zipper, allowing the front pockets of the pants to be slightly exposed. Initially running the operation out of the third bedroom in Riccobono's apartment in

Hoboken Hoboken ( ; Unami: ') is a city in Hudson County in the U.S. state of New Jersey. As of the 2020 U.S. census, the city's population was 60,417. The Census Bureau's Population Estimates Program calculated that the city's population was 58,69 ...

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

, and shipping out of a local storage unit Untuckit opened its first store in September 2015 in

SoHo, New York SoHo, sometimes written Soho (South of Houston Street), is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, and has also been known for its vari ...

(on

Prince Street The Prince Street station is a local station on the BMT Broadway Line of the New York City Subway. Located in SoHo, Manhattan, it is served by the R train at all times except late nights, the W train on weekdays, the N train during late nig ...

). In 2016, brick-and-mortar stores were opened in Chicago, Los Angeles Austin, Texas, and San Francisco. The company opened an additional 20 stores in 2017, including 3 additional stores in New York City, and opened an additional 26 stores in 2018. As of August 2019, the company has a total of 73 stores including its first international store at

Sherway Gardens Sherway Gardens (corporately known as CF Sherway Gardens) is a large retail shopping mall in Toronto, Ontario, Canada. The mall is located west of Downtown Toronto, near the interchange of Highway 427 with the Queen Elizabeth Way and Gardiner ...

in Canada which opened on September 12, 2018.

Products

Untuckit offers their products through their e-commerce site and

brick-and-mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

stores. Their core product is men's casual shirts. Their product line includes button-down shirts,

polos The ''polos'' crown (plural ''poloi''; el, πόλος) is a high cylindrical crown worn by mythological goddesses of the Ancient Near East and Anatolia and adopted by the ancient Greeks for imaging the mother goddesses Rhea and Cybele and Her ...

, tee shirts, henleys,

vest A waistcoat ( UK and Commonwealth, or ; colloquially called a weskit), or vest ( US and Canada), is a sleeveless upper-body garment. It is usually worn over a dress shirt and necktie and below a coat as a part of most men's formal wear. ...

sweaters A sweater ( North American English) or pullover, also called a jumper (British English and Australian English),

, sweatshirts,

pants Trousers (British English), slacks, or pants are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately (rather than with cloth extending across both legs as in robes, skirts, and ...

outerwear Outerwear is clothing and accessories worn outdoors, or clothing designed to be worn outside other garments, as opposed to underwear. It can be worn for formal or casual occasions, or as warm clothing during winter. List of outerwear * Academic ...

, sports coats,

shoes A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture t ...

, and accessories. In addition to their men's line, they also offer their women's and boys' lines which were first launched in 2017.

Press commentary

Untuckit was named a "Brand to Know" by ''

Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...

''. Reviewer Sean Hotchkiss, writing in '' GQ'', referred to the length of the company's shirts as "perfection". Untuckit has also been featured in other publications including ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'', '' Esquire'', '' Men's Journal'', ''

Men's Health ''Men's Health'' (''MH''), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands. Started as a men's health magazine by Rodale, Inc. ...

'',Stanczak, Diana (February 1, 2012).
Let Your Tails Fly
. ''

''. Retrieved June 30, 2018. and The Howard Stern Show.

References

{{Reflist American companies established in 2011 Clothing companies established in 2011 Retail companies established in 2015 Clothing companies based in New York City 2011 establishments in New York City