uBreakiFix is an American chain of electronic repair shops, founded in 2009 with over 832 locations in 2016 across the United States, Canada and the Caribbean. They are most commonly known for repairing all kinds of household electronics. In August 2019, uBreakiFix was acquired by

Asurion Asurion, LLC is a privately held company based in Nashville, Tennessee, that provides insurance for smartphones, tablets, consumer electronics, appliances, satellite receivers and jewelry. In 2014, the company operated in 14 countries and had 4 ...

, LLC, an insurance company.

History

uBreakiFix was established in Orlando, Florida as a single shop. It then quickly expanded by offering franchise opportunities. Their business model centers around servicing equipment such as smartphones, game consoles, tablets, and computers. In 2016,

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

made them the only authorized walk-in repair provider for the Pixel and Pixel XL, providing the company with OEM (

original equipment manufacturer An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

) parts for replacements. Industry reports speculated that this choice was made in order for Google to compete with the Apple

Genius Bar The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially t ...

, which offers in-person iPhone repairs. Samsung formed a similar partnership with uBreakiFix in 2018, naming them as an authorized in-warranty Samsung repair center and providing stores with access to OEM components. The uBreakiFix franchise was listed eighteenth on Entrepreneur’s 2018 Franchise 500 list. The company was also mentioned in the Orlando Business Journal as one of 2019’s “Fast 50,” a list of the top 50 fastest growing private companies in Orlando. Growth for this list is measured by marking percentage growth over a two year time frame, and companies must show consistent growth over a three-year period.

Rebranding

Asurion has announced that uBreakiFix will be rebranding as Asurion Tech Repair & Solutions, hoping to rebrand all of their stores and mobile repair vans by the end of 2023.

References

{{lowercase title American companies established in 2009 Retail companies established in 2009 Franchises Service retailing 2009 establishments in Florida