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A Twinkie is an American
snack cake Snack cakes are a type of baked dessert confectionery made with cake, sugar, and icing. Markets Canada The main manufacturer in Canada is Vachon Inc. which makes and distributes such products as May West, Jos. Louis, Passion Flakie, and Ah Ca ...
, described as "golden sponge cake with a creamy filling". It was formerly made and distributed by
Hostess Brands Hostess Brands is an American-based bakery company formed in 2013. It owns several bakeries in the United States that produce snack cakes under the Hostess and Dolly Madison brand names and its Canadian subsidiary, Voortman Cookies Limited, pr ...
. The brand is currently owned by Hostess Brands, Inc. (), having been formerly owned by
private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including lev ...
s
Apollo Global Management Apollo Global Management, Inc. is an American global private-equity firm. It provides investment management and invests in credit, private equity, and real assets. As of March 31, 2022, the company had $512 billion of assets under management, ...
and C. Dean Metropoulos and Company as the second incarnation of
Hostess Brands Hostess Brands is an American-based bakery company formed in 2013. It owns several bakeries in the United States that produce snack cakes under the Hostess and Dolly Madison brand names and its Canadian subsidiary, Voortman Cookies Limited, pr ...
. During bankruptcy proceedings, Twinkie production was suspended on November 15, 2012 and resumed after an absence of a few months from American store shelves, becoming available again nationwide on July 15, 2013.
Grupo Bimbo Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational company with a presence in over 33 countries located in the Americas, Europe, Asia, and Africa. It has an annual sales volume of 15 billion dollars and is currentl ...
's
Vachon Inc. Vachon Bakery is a Canadian maker of popular snack pastries. Vachon was owned by Saputo Inc. between 1999 and 2015, and has been owned by Canada Bread since 2015. Vachon was founded by Joseph-Arcade and Rose-Anna Vachon Giroux in 1923 when the co ...
, which owns the Canadian rights to the product and made them during their absence from the U.S. market, produces Twinkies in Canada at a bakery in Montreal. They are made in
Emporia, Kansas Emporia is a city in and the county seat of Lyon County, Kansas, United States. As of the 2020 census, the population of the city was 24,139. Emporia lies between Topeka and Wichita at the intersection of U.S. Route 50 with Interstates 33 ...
in the U.S. Twinkies are also available in Mexican stores as "Submarinos" made by Marinela, and as "Tuinky" made by Wonder; both Marinela and Wonder are also subsidiaries of Mexican bread company Grupo Bimbo. In Egypt, Twinkies are produced under the company Edita. Twinkies are also available in the United Kingdom and Ireland under the Hostess brand name where they are sold in Sainsburys, Tesco, ASDA, and B&M stores. Twinkies are produced and distributed by multiple commercial bakeries in
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...
, where Hostess does not own the brand.


History

Twinkies were invented in
Schiller Park, Illinois Schiller Park is a village in Cook County, Illinois, United States. The population was 11,793 at the 2010 census. Geography Schiller Park is located at . According to the 2010 census, Schiller Park has a total area of , all land. Demographics ...
, on April 6, 1930, by James Alexander Dewar, a Canadian-born baker for the
Continental Baking Company The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder Bread. Through a series of acquisitions and mergers it became part of the former Hostess Brands company. Hist ...
. Realizing that several machines used for making cream-filled strawberry
shortcake Shortcake generally refers to a dessert with a crumbly scone like texture. There is multiple variations of shortcake most of which are usually served with fruit and cream, one of the most popular being strawberry shortcake which is typically s ...
sat idle when
strawberries The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...
were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. Ritchy Koph said he came up with the name when he saw a billboard in St. Louis for "Twinkle Toe Shoes". During
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, bananas were rationed and the company was forced to switch to
vanilla Vanilla is a spice derived from orchids of the genus '' Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla ('' V. planifolia''). Pollination is required to make the plants produce the fruit from whic ...
cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited time only promotions, but the company used vanilla cream for most Twinkies. In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. The product was soon dropped. Vanilla's dominance over banana flavoring was challenged in 2005, following a month-long promotion of the movie ''
King Kong King Kong is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. He has been dubbed The Eighth Wonder of the World, a phrase commonly used within the franchise. His first appearance was in the novelizat ...
''. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 restored the banana-cream Twinkie to its snack lineup although they are now made with 2% banana purée. In November 2012, as Hostess announced its plan to shut down its operations, ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' ranked the Twinkie #1 in its list of 10 "iconic"
junk food "Junk food" is a term used to describe food that is high in calories from sugar and/or fat, and possibly also sodium, but with little dietary fiber, protein, vitamins, minerals, or other important forms of nutritional value. It is also known ...
s, claiming that "they've been a staple in our popular culture and, above all, in our hearts. Often criticized for its lack of any nutritional value whatsoever, the Twinkie has managed to persevere as a cultural and gastronomical icon."


Hostess bankruptcy

On January 11, 2012, parent company Hostess filed for
Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...
bankruptcy protection. Twinkie sales for the year, , were 36 million packages, down almost 20% from a year earlier. Hostess said customers had migrated to healthier foods. On November 16, 2012, Hostess officially announced that it "will be winding down operations and has filed a motion with the U.S. Bankruptcy Court seeking permission to close its business and sell its assets, including its iconic brands and facilities." Bakery operations were suspended at all plants. On November 19, 2012, Hostess and the Bakers Union agreed to mediation, delaying the shutdown for two days. On November 21, 2012, U.S. bankruptcy judge Robert Drain approved Hostess' request to shut down, ending Twinkie production in the United States.


Return of Twinkies to U.S. market

On March 18, 2013, it was reported that Twinkies would return to store shelves in May of that year. Twinkies, along with other Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co for $410 million. Twinkies returned to U.S. shelves on July 15, 2013. Apollo subsequently sold Hostess for $2.3 billion. Before Hostess Brands filed for bankruptcy, Twinkies were reduced in size. They now contain and have a mass of 38.5 grams, while the original Twinkies contained and had a mass of 42.5 grams. The new Twinkies also have a longer shelf life of 45 days, which was also a change made before bankruptcy, compared to the 26 days of the original Twinkies. Twinkies Cereal, made by Post, was introduced in December 2020. Twinkies have been incorporated into recipes such as
banana pudding Banana pudding (sometimes banana cream pudding) is a pudding generally consisting of layers of sweet vanilla flavored custard, vanilla wafers and/or ladyfingers and sliced fresh bananas placed in a dish and served, topped with whipped cream or m ...
among others.


Deep-fried Twinkie

Deep frying Deep frying (also referred to as deep fat frying) is a cooking method in which food is submerged in hot fat, traditionally lard but today most commonly oil, as opposed to the shallow oil used in conventional frying done in a frying pan. ...
a Twinkie involves freezing the cake, dipping it into batter, and deep-frying it. A story in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' about the deep fried Twinkie with its inventor — Christopher Sell, originally from
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, England — described this way: "Something magical occurs when the pastry hits the hot oil. The creamy white vegetable shortening filling liquefies, impregnating the sponge cake with its luscious vanilla flavor.... The cake itself softens and warms, nearly melting, contrasting with the crisp, deep-fried crust in a buttery and suave way. The ''
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