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The Twentieth Century Motor Car Corporation was an American automobile company started by Geraldine Elizabeth "Liz" Carmichael, in 1974, incorporated in Nevada. The company's flagship vehicle was the Dale, a prototype three-wheeled two-seater automobile designed and built by Dale Clifft. It was touted as being powered by an 850 cc air-cooled engine and featuring fuel economy and a $2,000 price (roughly ), which were popular specifications during the mid 1970s US fuel crisis. The company would ultimately prove to be fraudulent when Carmichael went into hiding with investors' money.


Vehicles


The Dale

Before meeting Geraldine Elizabeth "Liz" Carmichael, Dale Clifft hand-built a car made of tubing and covered in red metal flake
Naugahyde Naugahyde is an American brand of artificial leather. Naugahyde is a composite knit fabric backing and expanded polyvinyl chloride (PVC) coating. It was developed by Byron A. Hunter, senior chemist at the United States Rubber Company, and is no ...
. It was powered by a 305cc Honda Super Hawk motorcycle that was welded into the metal frame. The Dale prototype was designed and built by Clifft, and the project was subsequently marketed by Carmichael. Much of the interest in the Dale was a result of the 1973 oil crisis: fuel-economy automobiles like the Dale were viewed as a solution to the oil crunch. Speaking to the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the '' Chicago ...
'' in November 1974, Carmichael said that she "was on the way to taking on
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
or any other car manufacturer for that matter". She also claimed that she had millions of dollars in backing "from private parties" and also talked of a corporate office in Encino, California. The prototypes were built in
Canoga Park Canoga Park is a neighborhood in the San Fernando Valley region of the City of Los Angeles, California. Before the Mexican–American War, the district was part of a rancho, and after the American victory it was converted into wheat farms and ...
, and an aircraft hangar in Burbank was supposedly leased for the assembly plant, with more than 100 employees on the payroll. The Dale was also marketed as being high-tech, lightweight, yet safer than any existing car at the time. "By eliminating a wheel in the rear, we saved 300 pounds and knocked more than $300 from the car's price. The Dale is 190 inches long, 51 inches high and weighs less than 1,000 pounds," Carmichael claimed. She maintained that the car's lightness did not affect its stability or safety. The low center of gravity always remained inside the triangle of the three wheels, making it nearly impossible for it to tip over. She also went on record to say that she drove it into a wall at and there was no structural damage to the car (or her). Carmichael claimed the Dale was powered by a thoroughly overhauled BMW
two-cylinder The engine configuration describes the fundamental operating principles by which internal combustion engines are categorized. Piston engines are often categorized by their cylinder layout, valves and camshafts. Wankel engines are often categoriz ...
motorcycle engine, which generated and would allow the car to reach . She expected sales of 88,000 cars in the first year and 250,000 in the second year. The vehicle's wheelbase was . A non-functional model of the Dale was displayed at the 1975 Los Angeles Auto Show. The car was also shown on the television game show ''
The Price Is Right ''The Price Is Right'' is a television game show franchise created by Bob Stewart, originally produced by Mark Goodson and Bill Todman; currently it is produced and owned by Fremantle. The franchise centers on television game shows, but also inc ...
'' as a prize.


Other vehicles

Two additional vehicles were proposed by Carmichael to complement the Dale: the Revelle and the Vanagen, a
station wagon A station wagon ( US, also wagon) or estate car ( UK, also estate), is an automotive body-style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door ( ...
. Both of these featured a three-wheeled design and used the same two-cylinder engine. None of the vehicles were produced, and only three prototype vehicles of the Dale were made. Only one prototype was able to move under its own power.


Fraud

The company had already encountered legal troubles when California's Corporations Department ordered it to stop offering stock for public sale because it had no permit. Rumors of fraud began to emerge, followed by investigations by a TV reporter and some newspapers. The California Corporation Commission began an investigation as well. Although Clifft said he still believed in the project and said that he was promised $3 million in royalties once the Dale went into production, he only received $1,001, plus a $2,000 check, which bounced. Carmichael went into hiding, and was featured in a 1989 episode of ''
Unsolved Mysteries ''Unsolved Mysteries'' is an American mystery documentary television show, created by John Cosgrove and Terry Dunn Meurer. Documenting cold cases and paranormal phenomena, it began as a series of seven specials, presented by Raymond Burr, Ka ...
'',''
Unsolved Mysteries ''Unsolved Mysteries'' is an American mystery documentary television show, created by John Cosgrove and Terry Dunn Meurer. Documenting cold cases and paranormal phenomena, it began as a series of seven specials, presented by Raymond Burr, Ka ...
'', Season 1, Episode 20 NBC. April 5, 1989
which detailed the fraud behind the Dale for which she was a wanted fugitive. She was eventually found working in
Dale, Texas Dale is an unincorporated area, unincorporated community in Caldwell County, Texas, United States. The settlement had a population of 500 in 2000. It is located within the Greater Austin metropolitan area. History Dale was named for the valley in ...
, under the alias Katherine Elizabeth Johnson, at a flower shop. She was arrested, extradited to California, tried and sent to prison for eighteen months. Carmichael died of cancer in 2004. Clifft, who was never shown to have been involved in the fraud, later formed The Dale Development Co. and developed and received several patents before dying in 1981.


HBO documentary

HBO premiered a four-part documentary titled ''
The Lady and the Dale ''The Lady and the Dale'' is an American documentary television miniseries revolving around Elizabeth Carmichael, who launched Twentieth Century Motor Car Corporation and created a car called "The Dale". It consists of four episodes and premier ...
'' on January 31, 2021. Directors for the series are Nick Cammilleri and
Zackary Drucker Zackary Drucker (born 1983) is an American trans woman multimedia artist, cultural producer, LGBT activist, actress, and television producer. She is an Emmy-nominated producer for the docu-series ''This Is Me'', a consultant on the TV series ''T ...
. The documentary has been described as "... a lot of stories - about fraud, flight, FBI manhunts, transgender politics, selective prosecution, bias in the media, and corruption in the courts."


References


External links


Dale(USA)
- More articles about the Dale {{Automotive industry in the United States Defunct motor vehicle manufacturers of the United States Three-wheeled motor vehicles Fraud in the United States