Turkey Home is a country branding project of
Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...
by courtesy of
Turkish Ministry of Culture and Tourism. Launched in April 2014, the brand aims to build a strong, sustainable, sincere, convincing and comprehensive, ways of communication with all travel audience from all over the world in order to create awareness of Turkey's cultural and historical heritage, natural beauties, arts and sciences, touristic sites, values, traditions, facilities, social and daily life, etc. By promoting country's all attractions and emphasizing its geographic and cultural diversity, the brand is designed to associate Turkey with the concept of "HOME" as it has welcomed, hosted and fostered a myriad of identities, cultures and civilizations throughout history.
History
At the beginning of 2014 Irfan Önal, The Director General of Promotion for the Turkish Ministry of Culture and Tourism set forth a new promotional branding strategy with Turkey Home. Until then, the Ministry had various worldwide promotion campaigns in many offline and online platforms. With the brand quickly gaining recognition and starting to become a phrase in Turkish Tourism, The Ministry revamped its out-dated reach to foreigners and started to innovate in the field of global tourism.
Just after 16 months, the brand grew to the 2nd among all other competitive tourism brands of cities and countries in terms of total number of fans and followers across all its social and digital media platforms. By August 2016, Turkey Home expanded its global audience to more than six and a half million individuals, still holding the 2nd rank globally.
The brand also helped Turkey to overcome the social and political stereotypes for foreign travellers by breaking down prejudices and reaching out to travellers through different platforms.
Awards
* Skift.com placed Turkey Home 3rd in terms of the most tourism-related searches among all international
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
s in 2015.
*
Skift
Skift is a travel industry news site. Skift also provides market research and marketing services to the travel industry.
Skift was founded in 2012 by Rafat Ali and Jason Clampet. The name Skift, which means "shift" or "transformation" in Nordic ...
awarded Turkey Home "The Best Branded Facebook Page"
in September 2015 at the Skifties 2015 Social Media Awards for
Travel Brands.
See also
*
Tourism in Turkey
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...
*
Index of Turkey-related articles
*
Outline of Turkey
*
Provinces of Turkey
Turkey is divided into 81 provinces ( tr, il). Each province is divided into a number of districts (). Each provincial government is seated in the central district (). For non- metropolitan municipality designated provinces, the central distr ...
References
External links
*{{official website, http://www.hometurkey.com
Skift.com article on Turkey Home
*
http://www.turkiyehome.net
Tourism in Turkey