Translation (album)
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''Translation'' (stylized in
all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...
) is the eighth studio album by American
pop rap Pop rap (also known as pop hip-hop, hip pop, melodic hip-hop or melodic rap) is a genre of music fusing the rhythm-based lyricism of hip hop music with pop music's preference for melodious vocals and catchy tunes. This genre gained mainstrea ...
group
Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo (rapper), Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie (singer ...
. It was released on June 19, 2020, by
Epic Records Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America Sony Corporation of America (SONAM, also known as SCA), is the American arm of the Japanese conglomerate Sony Group ...
. The album features
guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other p ...
s from
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is ...
,
J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer and songwriter. He has been referred to as the " Prince of Reggaeton" (from Spanish: "Príncipe del Reggaetón"), and is one of the best-sell ...
,
Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer. Five of his studio albums have topped the Billboard Top Latin Albums, ''Billboard'' Top Latin Albums chart, with ''Aura (Ozuna al ...
,
Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. ...
,
Nicky Jam Nick Rivera Caminero (born March 17, 1981), known professionally as Nicky Jam, is an American singer and actor. He is best known for hits such as " X", " Travesuras", "En la Cama", "Te Busco", "El Perdón", "Hasta el Amanecer", and "El Amante"; ...
,
Tyga Michael Ray Nguyen-StevensonMicheal Ray Stevenson ...
,
El Alfa Emanuel Herrera Batista (born 18 December 1990), known professionally as El Alfa El Jefe, or simply as El Alfa, is a Dominican rapper, known as "The King of Dembow". Batista was born in Bajos de Haina, Santo Domingo. He is known for his sensual ...
,
Piso 21 Piso 21 is a Colombian Latin pop group. Their singles "Me Llamas", " Besándote" and " Déjala Que Vuelva" were hits in their home country, Latin America and Spain. Career Piso 21 is a Colombian group composed of Pablo Mejía (Pablito), Juan Dav ...
,
Becky G Rebbeca Marie Gomez (born March 2, 1997), known professionally as Becky G, is an American singer and actress. She first gained recognition in 2011 when she began posting videos of herself covering popular songs online. One of her videos caught t ...
,
French Montana Karim Kharbouch (Arabic: æɾiːm χɑɾbuːʃ born November 9, 1984), better known by his stage name French Montana, is a Moroccan-American rapper. Born and raised in Morocco, he emigrated to the United States with his family when he was 13. ...
and J Rey Soul. The track listing was revealed on June 11, 2020, alongside the album announcement. "No Mañana" was released as a
promotional single A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as ...
on June 12, 2020, along with the album's cover art. The album was also promoted with two
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...
chart toppers, "
Ritmo (Bad Boys for Life) "Ritmo" (also known as "Ritmo (''Bad Boys for Life'')") is a song by American group Black Eyed Peas and Colombian singer J Balvin, released by Epic Records on October 11, 2019, as the first single from the soundtrack of the 2020 film ''Bad Boys fo ...
" and " Mamacita".


Commercial performance

The album sold 15,000
album-equivalent units The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditi ...
, measured largely from
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
revenue – 14 million streams of album tracks through on-demand services, measured as 10,000 streaming equivalent albums – while 4,000 units were traditional
album sales Record sales or music sales are activities related to selling music recordings (albums, singles, or music videos) through physical record shops or digital music store. Record sales reached the peak in 1999, when 600 million people spent an aver ...
. The performance earned the album a chart debut at number 52 on the ''Billboard'' 200 and at number three on the
Top Latin Albums Top Latin Albums is a record chart published by ''Billboard'' magazine and is labeled as the most important music chart for Spanish language, full-length albums in the American music market. Like all ''Billboard'' album charts, the chart is based ...
, which was the group's first top-five appearance on the latter chart. The album is their first to enter the ''Billboard'' 200 chart since '' The Beginning'' (2010).


Critical reception

''Translation'' was met with generally favorable reviews. At
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, which assigns a normalized rating out of 100 to reviews from professional critics, the album received a
weighted average The weighted arithmetic mean is similar to an ordinary arithmetic mean (the most common type of average), except that instead of each of the data points contributing equally to the final average, some data points contribute more than others. The ...
score of 63, based on four reviews. Reviewing in June 2020 for ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'', Gary Suarez said the "often clunky" album shows the group exploiting the contemporary
Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin po ...
trend, albeit with occasional charm. In ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'', A. D. Amorosi believed songs such as "I Woke Up" and "Get Loose Now" sound as if they were
focus group A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...
ed for
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
audiences, but said of the album overall, "BEP have found a new sense of adventure, inventiveness and contagion through the modern
Latin music Latin music (Portuguese language, Portuguese and es, música latina) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America (including Music of Spain, Spain and Portuguese music, Portugal) ...
prism." Ingrid Angulo from ''
Hot Press ''Hot Press'' is a fortnightly music and politics magazine based in Dublin, Ireland, founded in June 1977. The magazine has been edited since its inception by Niall Stokes. History ''Hot Press'' was founded in June 1977 by Niall Stokes, who co ...
'' was more impressed, applauding their foray into
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
and saying, "The collaborations are seamless and the tracks as catchy as ever, cementing the modern global success of Latin-inspired
dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded danc ...
." Tom Hull was also relatively positive, writing in his blog, "Seems like they had a perfectly functional hip-hop/
funk Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the m ...
album on tap for summer release, then wound up adding a most atypical and remarkable topical song, 'News Today'."


Track listing


Notes

* signifies a co-producer * signifies an additional producer *"Ritmo" is listed as "Ritmo (Bad Boys for Life)" on digital versions of the album. *All tracks are stylized in
all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in ...
on streaming services, for example, "Mamacita" is stylized as "MAMACITA". *"Ritmo" contains a sample of "
The Rhythm of the Night ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
" by
Corona Corona (from the Latin for 'crown') most commonly refers to: * Stellar corona, the outer atmosphere of the Sun or another star * Corona (beer), a Mexican beer * Corona, informal term for the coronavirus SARS-CoV-2, which causes the COVID-19 di ...
. *"Feel the Beat" contains a sample of " Can You Feel the Beat" by
Lisa Lisa and Cult Jam Lisa Lisa and Cult Jam were an urban contemporary band and one of the first freestyle music groups to emerge from New York City in the 1980s. Cult Jam consisted of vocalist Lisa Lisa (born Lisa Valez), guitarist/bassist Alex "Spanador" Moseley, a ...
. *"Mamacita" contains a sample of "
La Isla Bonita "La Isla Bonita" is a song by American singer Madonna from her third studio album '' True Blue'' (1986). Written and produced by Madonna and Patrick Leonard, with additional lyrics by Bruce Gaitsch, the song was originally presented by Leonard ...
" by
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
. *"Vida Loca" contains interpolations of "
Super Freak "Super Freak" is a 1981 single produced and performed by American singer Rick James. The song, co-written by James and Alonzo Miller, was first released on James' fifth album, '' Street Songs'' (1981) and became one of James' signature songs. "F ...
" by
Rick James James Ambrose Johnson Jr. (February 1, 1948 – August 6, 2004), better known by his stage name Rick James, was an American singer-songwriter, musician and record producer. Born and raised in Buffalo, New York, James began his musical career in ...
and "
U Can't Touch This "U Can't Touch This" is a song co-written, produced, and performed by American rapper MC Hammer. It was released as the third single from his third album, ''Please Hammer Don't Hurt 'Em'' (1990), and has been considered his signature song. Along ...
" by
MC Hammer Stanley Kirk Burrell (born March 30, 1962), better known by his stage name MC Hammer (or simply Hammer), is an American rapper, dancer, record producer and entrepreneur. He is known for hit songs such as "U Can't Touch This", "2 Legit 2 Quit" ...
. *"Celebrate" contains a sample of "
Conga The conga, also known as tumbadora, is a tall, narrow, single-headed drum from Cuba. Congas are staved like barrels and classified into three types: quinto (lead drum, highest), tres dos or tres golpes (middle), and tumba or salidor (lowest). ...
" by the
Miami Sound Machine Miami Sound Machine was an American band of Latin-influenced music that had featured the vocals of Cuban-born recording artist Gloria Estefan (née Fajardo). Established in 1975 by Emilio Estefan Jr., the band was originally known as the Miami ...
. *"Mabuti" contains a sample of "I Don't Know What It Is, But It Sure Is Funky" by
Ripple Ripple may refer to: Science and technology * Capillary wave, commonly known as ripple, a wave traveling along the phase boundary of a fluid ** Ripple, more generally a disturbance, for example of spacetime in gravitational waves * Ripple (electri ...
.


Personnel

Black Eyed Peas *
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
– vocals on all tracks except 7, piano, keyboards, drum programming, programming *
apl.de.ap Allan Pineda Lindo (born November 28, 1974), known professionally as apl.de.ap (), is a Filipino-American rapper, singer and record producer. He is a founding member of the hip hop group Black Eyed Peas. Early life Allan Pineda Lindo was born ...
– vocals on all tracks except 7, 10, 13, and 16 (Japanese edition) *
Taboo A taboo or tabu is a social group's ban, prohibition, or avoidance of something (usually an utterance or behavior) based on the group's sense that it is excessively repulsive, sacred, or allowed only for certain persons.''Encyclopædia Britannica ...
– vocals on all tracks except 1, 7, 11, 13, 16, and 17 (Japanese edition) * J. Rey Soul – vocals on tracks 2, 3, 5, 7, 8, 11, and 12


Charts


Weekly charts


Year-end charts


Certifications


References

{{Authority control 2020 albums Albums produced by will.i.am Black Eyed Peas albums Epic Records albums Albums produced by Johnny Goldstein Trap music albums Reggaeton albums