Trader Classified Media NV (formerly Hebdo Mag) was an international classified advertising company based in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

and run by Canadian

John MacBain John H. McCall MacBain (born ) is a Canadian billionaire businessman and philanthropist who is the founder of the McCall MacBain Foundation and Pamoja Capital SA, its investment arm. Prior to establishing the McCall MacBain Foundation, in the l ...

History

The company was founded in 1987 as Hebdo Mag by

and Louise Blouin MacBain, a married couple. In 1990, the company made it first European publishing acquisition of ''La Centrale'' in France. This marked the companies growth outside of the

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

and

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and th ...

n markets and into other markets like the

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

an market. The company also pushed several other European companies such as Swedish ''Gula Tidningen'' and Hungarian ''Expressz''. In April 2000, the company went public and changed its name to Trader.com NV from Hebdo Mag. In September 2002, the company was renamed to Trader Classified Media NV. . In 2005,

Trader Media East Trader Media East is the largest classified advertising company in Central and Eastern Europe. It was established in the fourth quarter of 2005 and comprises the Russian, Baltic, CIS and Eastern European operations of Trader Classified Media. ...

was established comprising the Russian, Baltic, CIS and Eastern European operations of Trader Classified Media. In 2006,

began liquidation and selling of the company so he could focus on the ''McCall MacBain Foundation''. In July 2006,

Schibsted Schibsted Media Group is an international media group. The company has its headquarters in Oslo, Norway, and is listed on the Oslo Stock Exchange. The CEO is Kristin Skogen Lund. In 2019, Schibsted spun off the majority of their online marketp ...

finalised the acquisition of parts of Trader Classified Media NV in Spain, Latin America, France, Italy and Switzerland. In February 2006 The

Yellow Pages Group Yellow Pages Group (YPG) (Groupe Pages Jaunes in French) is a Canadian directory publisher. YPG published its first directory in 1908. YPG is the incumbent directory publisher in Québec, Ontario, Manitoba, Alberta, British Columbia, the Terr ...

, publishers of directories in Canada purchased the Canadian and US assets of Trader Classified Media along with the domain trader.com, creating Trader Corporation.

References

{{reflist Marketing companies established in 1987 2000 initial public offerings 2006 mergers and acquisitions