Tracker is a chewy cereal bar manufactured by

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest priva ...

, which has been sold in the UK and

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

since the 1980s. The same product is sold in other parts of Europe under the manufacturers'

Balisto Balisto is a wholemeal biscuit bar snack manufactured by Mars, Incorporated, consisting of a digestive biscuit centre and a variety of milky cream toppings, and coated in milk chocolate. Normally, there are two fingers in a package, though the m ...

brand. Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon. Of these varieties, the first two are sold under the Balisto brand in Switzerland, while three varieties are reportedly "certified" by the producer as

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

. The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes. As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...

Nutri-Grain Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks. In the United States, C ...

and

Special K Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used ...

products.

References

Mars confectionery brands Brand name snack foods Cereal bars {{Food-product-stub