Toughskins are a line of clothing sold by
Sears, Roebuck and Co. which were primarily marketed for their durability. When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out.
A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59
polyester, DuPont 420
nylon
Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic.
Nylon is a silk-like thermoplastic, generally made from pe ...
, and
cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor pe ...
. Sears eventually expanded the line to include
corduroy
Corduroy is a textile with a distinctively raised "cord" or wale texture. Modern corduroy is most commonly composed of tufted cords, sometimes exhibiting a channel (bare to the base fabric) between them. Both velvet and corduroy derive from fu ...
jeans,
denim jackets, and men's work clothes.
Also mentioned in the song "Cool Kids" on the Chicago band
Screeching Weasel
Screeching Weasel is an American punk rock band consisting of Ben Weasel (vocals), Mike Kennerty (guitar), Mike Hunchback (guitar), Zach "Poutine" Brandner (bass) and Pierre Marche (drums). Screeching Weasel is originally from the Chicago subur ...
's album ''Bark Like a Dog''.
References
External links
Link to Sears Archives Toughskins Page
Jeans by brand
Sears Holdings brands
Companies that filed for Chapter 11 bankruptcy in 2018
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